Every category where a model named DigiCert for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Certificate lifecycle management	Identity and access	0%	24 of 104	20%	10	accepted challenger
Non-human identity management	Identity and access	0%	42 of 128	0%	3	under 10 labels · led by JumpCloud at 14%

Movement

This is the first edition on this tier, so no move can be computed for DigiCert yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated DigiCert across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	0	3
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	1	0	1	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	1	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase5 labelsNone

Comparative8 labels1not counted in share

Budget-constrained3 labels1

Scale-constrained5 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative36 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“DigiCert CertCentral is presented to standardize public trust certificate management across TLS/SSL” Muse Glimmer 30B · Certificate management · paraphrase prompt · alternative

“Strict Compliance/Finance | DigiCert ONE | If you need granular auditing trails” Qwen 3.7 Flash · Certificate management · paraphrase prompt · alternative

“Best if you want CA-centric simplicity with broad enterprise recognition” Perplexity Sonar · Certificate management · direct prompt · alternative

“DigiCert pairs its widely used public CA with a lifecycle manager” Claude Haiku 4.5 · Certificate management · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms to Be Cautious About ... DigiCert ... Opaque pricing ... Inconsistent support” MiniMax M2.5 · Certificate management · negative prompt · soft negative

“These are robust but can be pricey and complex to deploy.” Qwen 3.7 Flash · Certificate management · scale prompt · soft negative

Named alongside

The products named in the same answers as DigiCert, over the 36 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DigiCert was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Sectigo Certificate Manager21 of 365Not among the top eight

Venafi18 of 363Not among the top eight

Keyfactor16 of 361Not among the top eight

AppViewX CERT+14 of 360Not among the top eight

ZeroSSL8 of 362Not among the top eight

HashiCorp Vault8 of 360Not among the top eight

Certify The Web7 of 364Not among the top eight

Entrust Certificate Manager7 of 360Not among the top eight

Akeyless6 of 360Not among the top eight

GlobalSign6 of 360Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named DigiCert. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 36 answers that named DigiCert and are not a share of its labels.

Domains cited

worldmetrics.org20

g2.com18

gitnux.org16

cyberpress.org13

akeyless.io12

gartner.com11

infisical.com11

sectigo.com10

guideflow.com9

qcecuring.com8

128 of the 128 domain citations in answers naming DigiCert came from somebody else's page.

Pages cited

worldmetrics.org/best/certificate-lifecycle-management-software13

gitnux.org/best/certificate-lifecycle-management-software12

cyberpress.org/certificate-lifecycle-pki-by-use-case11

gartner.com/reviews/market/certificate-lifecycle-management-clm11

akeyless.io/blog/blog-best-certificate-lifecycle-management-software10

infisical.com/blog/best-certificate-management-tools10

worldmetrics.org/best/certificate-management-software10

qcecuring.com/blog/best-clm-platforms-20268

Pages are listed as the models cited them.

Search and answers

digicert.com ranks 4 on Google for the category's searches. In the answers, DigiCert takes 0% of first choices and Sectigo Certificate Manager takes 27%.

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In search

Google, US estimates

Position for “certificate lifecycle management platform”

Position for “certificate lifecycle management platforms”

Searches for its name, Google: 12,100 a month (“digicert”)
AI search demand for its name, est.: 635 a month
Organic visits to its site: about 510,419 a month
Searches its site ranks for: 17,127 · 3,031 in the top three
Sites linking to it: 21,302
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

6 ads · 6 text · 5 shown in the last 30 days

First shown March 2026, as DigiCert, Inc., verified. Ads started 2025-11 to 2026-10: 6 in the year.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 24 of 104 in certificate management

Segment leader

27%

Sectigo Certificate Manager

First choices: 1 across its categories
Named in: 36 answers
Its own site cited: in 32 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on digicert.com

7,641

subdomains included

Content

1,392

counted in the table below

Documentation

205

Product · Integration

76 · 191

Kind	Pages	Last 90 days	Categories named
Blog	924	undated	Managed DNS, CDN
Glossary or explainer	227	undated	CDN, Managed DNS
News or press	123	undated	Certificate management, Managed DNS
Comparison	43	undated	Managed DNS
Conference or event	33	undated
Report or ebook	20	undated	Certificate management
Webinar or virtual event	15	undated
Template or tool	4	undated
Case study	3	undated

How it is countedHide how it is counted

Every page digicert.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name Managed DNS (18); 8 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as DigiCert

What the judge wrote, as written, with how often. The vendor table decides that these count as DigiCert; a claim can dispute any of them.

DigiCert CertCentral / DigiCert 1

Follow DigiCert

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

DigiCert is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: DigiCert is a global leader in digital trust, securing identities, data, and systems at enterprise scale—powered by Intelligent Trust and built for a quantum-safe future.
digicert.com
For: organizations modernizing PKI
digicert.com
Customers named: ZscalerOracleCloudflareIBMKyndrylAbbottAdobePanasonic
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What DigiCert's own pages state, read October 5, 2026: digicert.com, digicert.com/faq/compliance, digicert.com/solutions/ai-trust, digicert.com/case-studies, digicert.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DigiCert's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DigiCert, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for DigiCert by email, built from the raw record of the edition. It shows:

where DigiCert is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name DigiCert, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.