Every category where a model named Keyfactor for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Certificate lifecycle management	Identity and access	2%	11 of 104	19%	16	accepted challenger
Non-human identity management	Identity and access	0%	26 of 128	0%	5	under 10 labels · led by JumpCloud at 14%

Movement

This is the first edition on this tier, so no move can be computed for Keyfactor yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Keyfactor across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	2	1	0	3
Gemini 3.5 Flash	1	1	0	0	2
Perplexity Sonar	0	1	1	0	2
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	2	0	1	3
Llama 4 Maverick	0	0	3	0	3
Qwen 3.7 Flash	0	0	0	1	1
Kimi K2	0	1	0	1	2
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	3	1	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels3

Paraphrase7 labels1

Comparative14 labels1not counted in share

Budget-constrained11 labels1

Scale-constrained11 labels1

Negative18 labels1not counted in share

First choiceAlternativeMentionNegative71 labels in all, every segment counted; 6 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Tools like Keyfactor and AppViewX are excellent because they manage all your certificates regardless of which CA issued them.” Gemini 3.5 Flash · Certificate management · scale prompt · first choice

“Keyfactor tends to stand out when you want not just certificate renewal automation, but a broader cryptographic governance platform” GPT-5.4 mini · Certificate management · comparative prompt · alternative

“True CA-agnostic platforms (Keyfactor, Venafi, AppViewX) let you switch CAs without ripping out the management layer.” DeepSeek V4 Flash · Certificate management · scale prompt · alternative

“Best for PKI orchestration and crypto-agility: Keyfactor, built for large-scale certificate lifecycle management” Muse Glimmer 30B · NHI management · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Do not buy an enterprise CLM platform if you are budget-constrained” DeepSeek V4 Flash · Certificate management · budget prompt · hard negative

“Avoid Enterprise Tools (Venafi, AppViewX, Keyfactor)” Qwen 3.7 Flash · Certificate management · budget prompt · hard negative

“Strong automation, scalability | Higher cost, more enterprise” Kimi K2 · Certificate management · scale prompt · soft negative

Named alongside

The products named in the same answers as Keyfactor, over the 71 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Keyfactor was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Venafi46 of 714Not among the top eight

AppViewX CERT+34 of 710Compare →

Sectigo Certificate Manager32 of 716Compare →

HashiCorp Vault18 of 711Not among the top eight

DigiCert16 of 711Not among the top eight

DigiCert Trust Lifecycle Manager16 of 711Compare →

Akeyless15 of 710Not among the top eight

CyberArk Identity Security Platform12 of 716Not among the top eight

Certify The Web10 of 714Not among the top eight

ZeroSSL10 of 712Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Keyfactor. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 67 of the 71 answers that named Keyfactor and are not a share of its labels.

Domains cited

cyberpress.org28

keyfactor.comYour site26

worldmetrics.org26

gitnux.org24

guideflow.com24

sectigo.com24

g2.com21

infisical.com21

gartner.com19

qcecuring.com19

206 of the 232 domain citations in answers naming Keyfactor came from somebody else's page.

Pages cited

gitnux.org/best/certificate-lifecycle-management-software22

cyberpress.org/certificate-lifecycle-pki-by-use-case20

infisical.com/blog/best-certificate-management-tools20

worldmetrics.org/best/certificate-lifecycle-management-software18

qcecuring.com/blog/best-clm-platforms-202617

worldmetrics.org/best/certificate-management-software16

guideflow.com/blog/ssl-certificate-management-software15

gartner.com/reviews/market/certificate-lifecycle-management-clm13

Pages are listed as the models cited them.

Search and answers

keyfactor.com ranks 5 on Google for the category's searches. In the answers, Keyfactor takes 2% of first choices and Sectigo Certificate Manager takes 27%.

ShowHide

In search

Google, US estimates

Position for “certificate lifecycle management platform”

–

not in the top ten

Position for “certificate lifecycle management platforms”

–

not in the top ten

Searches for its name, Google: 2,400 a month (“keyfactor”)
AI search demand for its name, est.: 85 a month
Organic visits to its site: about 36,295 a month
Searches its site ranks for: 4,851 · 347 in the top three
Sites linking to it: 4,620
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

76 ads · 51 text, 25 video · 36 shown in the last 30 days

First shown February 2022, as Keyfactor, Inc., verified. Ads started 2025-11 to 2026-10: 48 in the year, 28 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 11 of 104 in certificate management

Segment leader

27%

Sectigo Certificate Manager

First choices: 6 across its categories
Named in: 71 answers
Its own site cited: in 67 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on keyfactor.com

12,085

subdomains included

Content

1,441

counted in the table below

Documentation

9,985

Product · Integration

38 · 71

Kind	Pages	Last 90 days	Latest	Categories named
Blog	898	12	2026-10-02	Certificate management, Endpoint protection
Conference or event	228	14	2026-09-30
News or press	190	6	2026-09-30
Glossary or explainer	53	10	2026-08-10
Webinar or virtual event	28	0	2026-06-25
Comparison	19	6	2026-08-20	PAM
Report or ebook	11	0	2026-05-20
Case study	10	0	2026-01-29
Template or tool	4	0	2024-08-15

Most recent

2026-10-02Iso sae 21434 how cryptography and pki keep connected vehicles road legal blog
2026-10-02The identity foundation for cloud workloads and ai agents blog
2026-10-01Iso iec 270012022 for manufacturers cryptography pki and audit ready key management blog
2026-10-01Cyber resilience starts with the people who protect us blog
2026-09-30Cmmc 2 0 and nist sp 800 171 a cryptography and pki playbook for the defense industrial base blog
2026-09-30Cyber security business conference conference or event

Events in person

Last twelve months

September 17, 2026Nomios Next 2026Leiden, Netherlands · exhibited

As the event pages on keyfactor.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page keyfactor.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Keyfactor

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Keyfactor is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: Trust Infrastructure for AI & Machines
keyfactor.com
For: security teams
keyfactor.com
Free plan or trial: Free Trial keyfactor.com
Certifications: ISO/IEC 27001SOC 2ISO 14001:2015ISO 9001:2015EU-US DPFSOC 3VPATCMMC Certified
Customers named: ServiceNowSchneider ElectricMT BankRSA SecurityAgileSecCRYPTAS - we protect identitiesGRENKEEQ Bank
Not stated on the pages read: Price, starting price, integrations, hosting

What Keyfactor's own pages state, read October 5, 2026: keyfactor.com, trust.keyfactor.com, keyfactor.com/platform, keyfactor.com/customers, keyfactor.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Keyfactor's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Keyfactor, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Keyfactor by email, built from the raw record of the edition. It shows:

where Keyfactor is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Keyfactor, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.