Every category where a model named Twilio for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Communications APIs	Developer platform	43%	1 of 71	30%	71	criticized default

Movement

This is the first edition on this tier, so no move can be computed for Twilio yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Twilio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	0	1	2	5
GPT-5.4 mini	3	0	0	2	5
Gemini 3.5 Flash	1	0	1	4	6
Perplexity Sonar	3	0	0	1	4
Grok 4.1 Fast	4	0	0	2	6
Mistral Small	4	0	1	0	5
DeepSeek V4 Flash	2	0	1	3	6
Llama 4 Maverick	0	0	3	0	3
Qwen 3.7 Flash	2	0	2	2	6
Kimi K2	3	1	0	2	6
GLM 4.7 FlashX	3	1	0	1	5
MiniMax M2.5	1	2	1	0	4
GPT-6 Luna	3	1	0	0	4
Muse Glimmer 30B	2	1	1	2	6

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct41 labels31

Paraphrase40 labels21

Comparative41 labels36not counted in share

Budget-constrained37 labels5

Scale-constrained24 labels7

Negative36 labels2not counted in share

First choiceAlternativeMentionNegative219 labels in all, every segment counted; 64 of the 102 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Broad, mature CPaaS platform with strong APIs for messaging, voice, video, email, verification, and SIP trunking. It's often chosen for breadth of ecosystem and developer tooling.” GPT-5.4 mini · CPaaS · comparative prompt · first choice

“the best default choice is usually Twilio if you want the broadest platform, strongest ecosystem, and the least risk of outgrowing your provider” GPT-5.4 mini · CPaaS · direct prompt · first choice

“For most mid-market B2B companies, Twilio remains the safest default choice due to its completeness, documentation, ecosystem, and scalability.” DeepSeek V4 Flash · CPaaS · direct prompt · first choice

“Twilio is the category-defining platform. It is the most widely adopted due to its massive documentation, developer community, and reliability.” GLM 4.7 FlashX · CPaaS · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Why avoid the market leader (Twilio)?” Qwen 3.7 Flash · CPaaS · budget prompt · hard negative

“Be cautious of any provider with repeated incident history or frequent carrier-related disruptions. Twilio's and Sinch's public incident pages show that incidents can still happen” GPT-5.4 mini · CPaaS · negative prompt · soft negative

“many mid-market companies have migrated away due to escalating carrier surcharges, complex compliance procedures, and poor customer support at non-enterprise tiers” Gemini 3.5 Flash · CPaaS · paraphrase prompt · soft negative

“some Twilio alternatives are noted as having no outbound SMS or marketing messaging capabilities, making them a poor choice if you need campaigns” Perplexity Sonar · CPaaS · negative prompt · soft negative

Named alongside

The products named in the same answers as Twilio, over the 219 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Twilio was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Vonage Communications APIs151 of 2193Compare →

Plivo118 of 21919Compare →

Sinch110 of 2193Compare →

Telnyx108 of 21926Compare →

Bandwidth73 of 2196Compare →

Infobip68 of 2195Compare →

MessageBird50 of 2191Not among the top eight

Bird26 of 2190Not among the top eight

Sendbird21 of 2191Not among the top eight

SendGrid13 of 2190Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Twilio. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 202 of the 219 answers that named Twilio and are not a share of its labels.

Domains cited

twilio.comYour site85

learn.g2.com79

guideflow.com68

g2.com56

sourceforge.net55

videosdk.live54

apiscout.dev53

vonage.com50

getvoip.com47

rst.software46

508 of the 593 domain citations in answers naming Twilio came from somebody else's page.

Pages cited

learn.g2.com/best-cpaas-platforms69

guideflow.com/blog/cpaas-platform58

videosdk.live/blog/communication-api-platforms53

rst.software/blog/communications-apis45

fitsmallbusiness.com/best-cpaas-providers39

justcall.io/blog/best-cpaas-providers.html36

learn.g2.com/cpaas-providers-for-tech-companies33

getvoip.com/cpaas29

Pages are listed as the models cited them.

Search and answers

Where Twilio stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “communications api platform”

–

not in the top ten

Position for “communications api platforms”

–

not in the top ten

Searches for its name, Google: 135,000 a month (“twilio”)
AI search demand for its name, est.: 4,343 a month
Organic visits to its site: about 1,028,633 a month
Searches its site ranks for: 52,455 · 6,060 in the top three
Sites linking to it: 82,348
Paid Google search: 14 searches its ads show for, about 62 clicks and $935 a month (estimate)

Ads on GoogleDetailLess

113+ ads · 68 video, 45 text · 113 shown in the last 30 days

First shown October 2021, as Twilio Inc., verified. Ads started 2025-11 to 2026-10: 69 in the year, 44 before. 7 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

43%

rank 1 of 71 in cpaas

First choices

across its categories

Named in: 219 answers
Its own site cited: in 202 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on twilio.com

12,213

subdomains included

Content

758

counted in the table below

Documentation

6,182

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest
Glossary or explainer	354	1	2026-09-14
Podcast or video	134	undated
Report or ebook	98	undated
Conference or event	95	1	2026-09-22
Blog	59	18	2026-09-24
Webinar or virtual event	6	2	2026-09-10
News or press	6	0	2026-05-05
Comparison	4	1	2026-09-17
Template or tool	2	undated

Most recent

2026-09-24Ai voice agent interruption handling blog
2026-09-24Lost context between channels blog
2026-09-24Ai agent orchestration blog
2026-09-22Customer data activation problem blog
2026-09-22Twilio ciptex colony manchester september 2026 conference or event
2026-09-21Why AI agents are only as smart as your data infrastructure blog

How it is countedHide how it is counted

Every page twilio.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Twilio

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Twilio is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The platform for conversations in the AI era
twilio.com
For: companies
twilio.com
Price stated: Transparent pricing with discounts as you scale. Sign up for a free trial—no credit card required. twilio.com
Free plan or trial: Sign up for a free trial—no credit card required. twilio.com
Hosting: Worldwide
Customers named: ChimeChopeMarks & SpencerIBMDomino's
Not stated on the pages read: Starting price, integrations, certifications

What Twilio's own pages state, read October 5, 2026: twilio.com, twilio.com/en-us/pricing, twilio.com/de-de/trust, twilio.com/en-us/solutions/ivr, twilio.com/en-us/lp/data-you-can-depend-on/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Twilio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Twilio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Twilio by email, built from the raw record of the edition. It shows:

where Twilio is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Twilio, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Twilio is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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AI models recommend Twilio first in Communications APIs this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/developer/communications-apis/"><img src="https://it-ai-index.com/badges/2026-10/twilio--communications-apis-wide.svg" alt="AI models' first choice in Communications APIs, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Communications APIs standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/developer/communications-apis/"><img src="https://it-ai-index.com/badges/2026-10/twilio--communications-apis-square.svg" alt="AI models' first choice in Communications APIs, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Communications APIs standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/developer/communications-apis/"><img src="https://it-ai-index.com/badges/2026-10/twilio--communications-apis-compact.svg" alt="AI models' first choice in Communications APIs, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Communications APIs standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.