Every category where a model named Bird for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Communications APIs	Developer platform	0%	13 of 71	25%	8	under 10 labels · led by Twilio at 43%

Movement

This is the first edition on this tier, so no move can be computed for Bird yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Bird across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	1	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	1	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	2	0	0	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	0	0	1
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase1 labelNone

Comparative9 labelsNone

Budget-constrained6 labelsNone

Scale-constrained2 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Bird if you're US-only and want the published lowest rate, but carefully review carrier fees.” GLM 4.7 FlashX · CPaaS · budget prompt · alternative

“Core SMS/voice with a simpler shortlist: include Plivo and Bird in your evaluation.” GPT-6 Luna · CPaaS · comparative prompt · alternative

“Best for: Businesses wanting a clean omnichannel conversational messaging solution” DeepSeek V4 Flash · CPaaS · comparative prompt · alternative

“Best for International Messaging: Bird (formerly MessageBird)” DeepSeek V4 Flash · CPaaS · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“The Volatile Strategy & Support Risk: Bird (formerly MessageBird) ... "appalling customer support."” Gemini 3.5 Flash · CPaaS · negative prompt · hard negative

“Pricing opacity; recent rebrand issues.” Grok 4.1 Fast · CPaaS · direct prompt · soft negative

Named alongside

The products named in the same answers as Bird, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bird was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Twilio26 of 2614Not among the top eight

Vonage Communications APIs21 of 260Not among the top eight

Telnyx20 of 266Not among the top eight

Plivo20 of 265Not among the top eight

Sinch13 of 260Not among the top eight

Infobip11 of 260Not among the top eight

Bandwidth10 of 261Not among the top eight

SendGrid5 of 260Not among the top eight

SimpleTexting2 of 261Not among the top eight

MessageBird2 of 260Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Bird. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 26 answers that named Bird and are not a share of its labels.

Domains cited

twilio.com12

g2.com11

rst.software11

plivo.com10

sourceforge.net10

videosdk.live10

learn.g2.com9

ringly.io9

apiscout.dev8

cloudtalk.io7

Ninety-seven of the ninety-seven domain citations in answers naming Bird came from somebody else's page.

Pages cited

rst.software/blog/communications-apis10

videosdk.live/blog/communication-api-platforms10

ringly.io/blog/messagebird-alternatives7

learn.g2.com/best-cpaas-platforms6

cloudtalk.io/plivo-alternative5

geekflare.com/guides/best-sms-api5

getvoip.com/blog/twilio-alternatives5

learn.g2.com/cpaas-providers-for-tech-companies5

Pages are listed as the models cited them.

Search and answers

bird.com is not in Google's top ten for any of the category's searches. In the answers, Bird takes 0% of first choices and Twilio takes 43%.

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In search

Google, US estimates

Position for “communications api platform”

–

not in the top ten

Position for “communications api platforms”

–

not in the top ten

Searches for its name, Google: 550,000 a month (“bird”)
AI search demand for its name, est.: 946,608 a month
Organic visits to its site: about 5,589 a month
Searches its site ranks for: 5,935 · 64 in the top three
Sites linking to it: 6,859
Paid Google search: 42 searches its ads show for, about 225 clicks and $2,965 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 52 video, 46 text, 22 image · 120 shown in the last 30 days

First shown September 2026, as Bird B.V., verified. Ads started 2025-11 to 2026-10: 120 in the year.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 13 of 71 in cpaas

Segment leader

43%

Twilio

First choices: 0 across its categories
Named in: 26 answers
Its own site cited: in 26 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on bird.com

26,189

subdomains included

Content

1,984

counted in the table below

Documentation

1,650

Product · Integration

375 · 83

Kind	Pages	Last 90 days	Latest
Blog	1,344	2	2026-09-23
Report or ebook	326	undated
Glossary or explainer	142	86	2026-09-13
Comparison	79	23	2026-09-13
Case study	47	undated
Conference or event	20	undated
Webinar or virtual event	13	undated
Template or tool	9	undated
News or press	3	undated
Podcast or video	1	undated

Most recent

2026-09-23Bird 450 million financing agentic harness blog
2026-09-13Whatsapp read vs conversion comparison
2026-09-13Whatsapp flows vs automation journeys comparison
2026-09-13Click to whatsapp vs whatsapp marketing comparison
2026-09-13Travel esim vs mobile plan comparison
2026-09-13Whatsapp ai agents vs mcp comparison

How it is countedHide how it is counted

Every page bird.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Bird

What the judge wrote, as written, with how often. The vendor table decides that these count as Bird; a claim can dispute any of them.

Bird (formerly MessageBird) 6Bird (ex-MessageBird) 1

Follow Bird

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Bird is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Communications for developers
bird.com
For: developers
bird.com
Price stated: Free tiers, pay-as-you-go usage and product plans. bird.com/pricing
Starting price: $15 / month bird.com/pricing
Free plan or trial: Free tiers bird.com/pricing
Certifications: SOC 2GDPRCCPACPRAEU-US DPFHIPAAISO/IEC 27001:2022PDPA
Customers named: AirwallexGlovoZillowBinanceAl JazeeraAramexBazaar TechnologiesComparaOnline
Not stated on the pages read: Integrations, hosting

What Bird's own pages state, read October 5, 2026: bird.com, bird.com/pricing, trust.bird.com, bird.com/solutions/sms-otp, bird.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Bird's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Bird, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Bird by email, built from the raw record of the edition. It shows:

where Bird is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Bird, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.