Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 46 → 14 of 87
2 categories · RankedSonicWall
44Judge labels
1First choices
20Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in Firewalls for small business buyers
Rank 80 of 83 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 50% of its 10 labels there were negative.
What the models named instead of SonicWall →By buyer segmentRead the same way at every buyer size.
Small business17 of 99
2%18 labels
criticized challenger
Mid-market80 of 83
0%10 labels
criticized challenger
Enterprise87 of 88
0%5 labels
under the label threshold
In firewalls · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named SonicWall for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Next-generation firewalls | Network and edge | 0% | 80 of 83 | 50% | 10 | criticized challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SASE platforms | Network and edge | 0% | 39 of 45 | 100% | 1 | under 10 labels · led by Cato Networks at 35% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, SonicWall held within the floor in all two categories: no change cleared 11 points.
Best category · Firewalls · by segment
Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 11 → 73 of 73
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 49 → 69 of 70
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Firewalls | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 80 of 83 |
| SASE | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 45, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated SonicWall across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated SonicWall across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 1 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase2 labelsNone
Comparative6 labelsNone
Budget-constrained4 labels1
Scale-constrained6 labelsNone
Negative23 labelsNone
First choiceAlternativeMentionNegative44 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“a next-generation firewall (NGFW) from Fortinet, SonicWall, or Sophos provides the best balance of security features, performance, and cost” Muse Glimmer 30B · Firewalls · scale prompt · alternative
“Best cost-effective, user-friendly NGFW for SMBs and MDFs.” DeepSeek V4 Flash · Firewalls · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Earned "Caution" in NSS Labs 2025 (lowest security effectiveness at 46.37%, failed critical network/transport-layer evasions)” Muse Glimmer 30B · Firewalls · negative prompt · hard negative
“Avoid or be extremely cautious with SonicWall due to repeated SSL-VPN vulnerabilities and active exploitation” Kimi K2 · Firewalls · negative prompt · hard negative
“Avoid SonicWall if you require a modern, out-of-the-box VPN experience without heavy upselling.” Gemini 3.5 Flash · Firewalls · negative prompt · hard negative
“Avoid SonicWall unless you can commit to rigorous, immediate patch management.” GLM 4.7 FlashX · Firewalls · negative prompt · hard negative
Named alongside
The products named in the same answers as SonicWall, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SonicWall was named but was not.ShowHide
Named alongside
The products named in the same answers as SonicWall, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SonicWall was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named SonicWall. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 36 of the 44 answers that named SonicWall and are not a share of its labels.
Domains cited
checkpoint.com15
fortinet.com15
g2.com15
comparitech.com14
it-ai-index.com14
reddit.com14
cyberpress.org12
cybersecuritynews.com12
cisco.com11
sangfor.com10
132 of the 132 domain citations in answers naming SonicWall came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
sonicwall.com is not in Google's top ten for any of the category's searches. In the answers, SonicWall takes 0% of first choices and Fortinet FortiGate takes 73%.ShowHide
Search and answers
sonicwall.com is not in Google's top ten for any of the category's searches. In the answers, SonicWall takes 0% of first choices and Fortinet FortiGate takes 73%.
ShowHideIn search
Google, US estimatesPosition for “next-generation firewall”
–
not in the top ten
Position for “next-generation firewalls”
–
not in the top ten
- Searches for its name, Google
- 9,900 a month (“sonicwall”)
- AI search demand for its name, est.
- 2,391 a month
- Organic visits to its site
- about 60,229 a month
- Searches its site ranks for
- 7,590 · 1,023 in the top three
- Sites linking to it
- 13,868
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 80 of 83 in firewalls
Segment leader
73%
Fortinet FortiGate
- First choices
- 1 across its categories
- Named in
- 44 answers
- Its own site cited
- in 36 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on sonicwall.com
9,999
subdomains included
Content
6,134
counted in the table below
Documentation
3,616
Product · Integration
107 · 83
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3,416 | undated | Email security, MDR | ||
| Conference or event | 1,540 | undated | MDR, ZTNA | ||
| Case study | 380 | undated | Firewalls, SD-WAN | ||
| Glossary or explainer | 300 | undated | SD-WAN, PAM | ||
| Report or ebook | 231 | undated | Email security, MDR | ||
| Webinar or virtual event | 138 | undated | Email security, EDR | ||
| Podcast or video | 107 | undated | Email security, SD-WAN | ||
| Comparison | 16 | undated | |||
| Template or tool | 5 | undated | |||
| News or press | 1 | undated |
Events in person
Last twelve months
- October 22, 2026SonicWall Elevate On the Road 2026 - NOAMClearwater, United States · hosted
- October 15, 2026SonicWall Elevate On the Road 2026 - EMEAJohannesburg, South Africa · hosted
- October 9, 2026Elevate: On the RoadNew Delhi, India · hosted
- October 8, 2026SonicWall Elevate On the Road 2026 - EMEARome, Italy · hosted
- October 8, 2026SonicWall Elevate On the Road 2026 - EMEAUlm, Germany · hosted
- October 8, 2026Elevate: On the RoadSydney, Australia · hosted
- October 7, 2026SonicWall Elevate On the Road 2026 - NOAMGrand Prairie, United States · hosted
- October 7, 2026SonicWall Elevate On the Road 2026 - EMEADubai, United Arab Emirates · hosted
- October 1, 2026SonicWall Elevate On the Road 2026 - EMEAMadrid, Spain · hosted
- September 24, 2026SonicWall Elevate On the Road 2026 - EMEAParis, France · hosted
As the event pages on sonicwall.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page sonicwall.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name MDR (44); 23 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as SonicWall
What the judge wrote, as written, with how often. The vendor table decides that these count as SonicWall; a claim can dispute any of them.
SonicWall (NSa/TZ/SuperMassive) 1SonicWall (SonicWall SASE) 1
Follow SonicWall
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
SonicWall is its own company.ShowHide
The company
SonicWall is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Cybersecurity That Delivers Real Business Outcomes
- For
- SMBs, MSPs, and IT teams
- Price stated
- competitive pricing, volume discounts sonicwall.com/partners
- Free plan or trial
- Free trials sonicwall.com
- Certifications
- Common CriteriaFIPS 140-2FIPS 140-3SOC 2 Type 2
- Hosting
- US
- Customers named
- Apex Managed SecurityXimpleITValiant TechnologyLeafUtilize
- Not stated on the pages read
- Starting price, integrations
What SonicWall's own pages state, read September 28, 2026: sonicwall.com, trust.sonicwall.com, sonicwall.com/products/sonicos, sonicwall.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SonicWall's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SonicWall, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for SonicWall by email, built from the raw record of the edition. It shows:
- where SonicWall is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name SonicWall, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.