Small business▼−3Since September 2026: 31% → 28%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
28%from 31% in September 2026
Inside the floor by 8 pointsRank 2 of 69, unchanged
Fortinet · 2 categories · RankedFortinet Secure SD-WAN
187Judge labels
53First choices
7Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
50% in SD-WAN for mid-market buyers
Rank 1 of 73 in the mid-market standingendorsed leader
9 of 14 models made it the first choice on the direct prompt; 3% of its 64 labels there were negative.
What the models named instead of Fortinet Secure SD-WAN →By buyer segmentStrongest at mid-market.
Small business2 of 71
26%61 labels
accepted challenger
Mid-market1 of 73
50%64 labels
endorsed leader
Enterprise2 of 52
28%60 labels
accepted challenger
In sd-wan · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Fortinet Secure SD-WAN for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SD-WAN | Network and edge | 50% | 1 of 73 | 3% | 64 | endorsed leader | ▲+7Since September 2026: 41% → 48%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SASE platforms | Network and edge | 0% | 19 of 45 | 0% | 2 | under 10 labels · led by Cato Networks at 35% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Fortinet Secure SD-WAN held within the floor in all two categories: no change cleared 11 points.
Best category · SD-WAN · by segment
Mid-market▲+7Since September 2026: 41% → 48%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
48%from 41% in September 2026
Inside the floor by 4 pointsRank 1 of 67, unchanged
Enterprise▲+1Since September 2026: 27% → 28%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
28%from 27% in September 2026
Inside the floor by 10 pointsRank 2 of 48, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SD-WAN | 41% | 48% | ▲+7Since September 2026: 41% → 48%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 73, unchanged |
| SASE | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 19 of 45 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Fortinet Secure SD-WAN across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Fortinet Secure SD-WAN across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 2 | 1 | 5 |
| GPT-5.4 mini | 2 | 1 | 2 | 0 | 5 |
| Gemini 3.5 Flash | 5 | 0 | 0 | 0 | 5 |
| Perplexity Sonar | 1 | 1 | 1 | 1 | 4 |
| Grok 4.20 | 3 | 2 | 1 | 0 | 6 |
| Mistral Small | 2 | 2 | 2 | 0 | 6 |
| DeepSeek V4 Flash | 5 | 0 | 1 | 0 | 6 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 2 | 3 | 1 | 0 | 6 |
| Kimi K2 | 2 | 2 | 2 | 0 | 6 |
| GLM 4.7 FlashX | 2 | 2 | 0 | 0 | 4 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 2 | 2 | 0 | 0 | 4 |
| Muse Glimmer 30B | 3 | 1 | 0 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct37 labels16
Paraphrase33 labels10
Comparative41 labels9not counted in share
Budget-constrained36 labels23
Scale-constrained19 labels4
Negative21 labels9not counted in share
First choiceAlternativeMentionNegative187 labels in all, every segment counted; 53 of the 71 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Fortinet Secure SD-WAN is frequently highlighted as the "budget champion,"... If you need both networking and security in one, Fortinet may be the best fit.” Mistral Small · SD-WAN · budget prompt · first choice
“Fortinet Secure SD-WAN (Best Overall Value & Security Integration) ... widely considered the market leader for mid-market organizations” Gemini 3.5 Flash · SD-WAN · direct prompt · first choice
“If your primary goal is consolidating security and networking onto a single cost-effective firewall appliance, choose Fortinet.” Gemini 3.5 Flash · SD-WAN · comparative prompt · first choice
“the safest default recommendation is Fortinet Secure SD-WAN if you want the best balance of security, simplicity, and cost” GPT-5.4 mini · SD-WAN · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Requires more configuration expertise for advanced features, has a larger upfront learning curve, higher hardware footprint” Claude Haiku 4.5 · SD-WAN · negative prompt · soft negative
“warns about vendor lock-in and limited third-party integrations” Perplexity Sonar · SD-WAN · negative prompt · soft negative
Named alongside
The products named in the same answers as Fortinet Secure SD-WAN, over the 186 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fortinet Secure SD-WAN was named but was not.ShowHide
Named alongside
The products named in the same answers as Fortinet Secure SD-WAN, over the 186 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fortinet Secure SD-WAN was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Fortinet Secure SD-WAN. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 174 of the 186 answers that named Fortinet Secure SD-WAN and are not a share of its labels.
Domains cited
guideflow.com111
cisco.com82
fortinet.comYour site78
g2.com60
gartner.com59
interfacesystems.com56
us.fitgap.com46
it-ai-index.com45
peerspot.com45
datacipher.com42
546 of the 624 domain citations in answers naming Fortinet Secure SD-WAN came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Fortinet Secure SD-WAN stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Fortinet Secure SD-WAN stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 480 a month (“fortinet secure sd-wan”)
- AI search demand for its name, est.
- 2 a month
- Its own site
- It sits on Fortinet's site (fortinet.com), so there are no site figures for it alone
In answers
This editionShare of first choices
50%
rank 1 of 73 in SD-WAN
First choices
53
across its categories
- Named in
- 186 answers
- Its own site cited
- in 174 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Fortinet Secure SD-WAN
What the judge wrote, as written, with how often. The vendor table decides that these count as Fortinet Secure SD-WAN; a claim can dispute any of them.
Fortinet 9Fortinet (Secure SD-WAN) 3Fortinet FortiGate 3Fortinet FortiGate SD-WAN 3Fortinet (FortiGate) 2Fortinet SD-WAN 2Fortinet Secure SD-WAN (FortiGate) 2Fortinet (FortiGate SD-WAN) 1Fortinet (FortiGate Secure SD-WAN / Unified SASE) 1Fortinet (FortiGate Secure SD-WAN) 1Fortinet FortiGate Secure SD-WAN 1Fortinet FortiSD-WAN 1Fortinet Secure SD-WAN + SSE 1Fortinet Secure SD‑WAN 1
Follow Fortinet Secure SD-WAN
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Fortinet is the company behind Fortinet Secure SD-WAN.ShowHide
The company
Fortinet is the company behind Fortinet Secure SD-WAN.
ShowHideOn record
Company records- Also from Fortinet
- Fortinet FortiADC, Fortinet FortiAuthenticator, Fortinet FortiClient, Fortinet FortiClient / FortiNAC, Fortinet FortiDeceiver, Fortinet FortiDeceptor, Fortinet FortiEDR, Fortinet FortiGate and 17 more
In its own words
Stated by the vendor, not checked- Positioning
- fast, scalable, and flexible Secure SD-WAN for cloud-first, security-sensitive, and global enterprises
- For
- cloud-first, security-sensitive, and global enterprises
- Free plan or trial
- Testez un FortiGate sur votre réseau fortinet.com/fr/offers/secure-sd-wan-assessment
- Customers named
- British Telecom (BT)Nexus OceanSpark NZOrange Business ServicesAT&T BusinessBTGTT CommunicationsMasergy
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting
What Fortinet Secure SD-WAN's own pages state, read September 28, 2026: community.fortinet.com/fortigate-3/technical-tip-fortinet-s-secure-sd-wan-resource-list-109160, community.fortinet.com/blogs-103/aws-cloud-wan-integration-fortinet-sd-wan-for-secure-private-access-124601, community.fortinet.com/blogs-103/aws-cloud-wan-integration-fortinet-sd-wan-for-secure-branch-networking-124862, fortinet.com/fr/offers/secure-sd-wan-assessment, fortinet.com/solutions/service-provider/managed-secure-sd-wan-service-with-fortinet. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fortinet Secure SD-WAN's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fortinet Secure SD-WAN, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Fortinet Secure SD-WAN by email, built from the raw record of the edition. It shows:
- where Fortinet Secure SD-WAN is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Fortinet Secure SD-WAN, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Fortinet Secure SD-WAN is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Fortinet Secure SD-WAN is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Fortinet Secure SD-WAN first in SD-WAN this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.