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Index › Products › Proofpoint · October 2026 Edition
5 categories · Named, not ranked

Proofpoint

36Judge labels
0First choices
11Negative labels
12 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
9 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Proofpoint was named 9 times in Insider risk and 4 other categories, where Microsoft Purview Insider Risk Management led with 22%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business70 of 77
0%7 labels
under the label threshold
Mid-market33 of 84
0%4 labels
under the label threshold
Enterprise24 of 85
0%8 labels
under the label threshold
In insider risk · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Proofpoint for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Insider risk managementSecurity operations0%33 of 840%4under 10 labels · led by Microsoft Purview Insider Risk Management at 22%
Deception technologySecurity operations0%39 of 940%2under 10 labels · led by Thinkst Canary at 37%
Client-side protectionSecurity operations0%102 of 1200%1under 10 labels · led by cside at 13%
Identity threat detection and responseIdentity and access0%93 of 1050%1under 10 labels · led by Huntress Managed ITDR at 51%
Secure code trainingDeveloper platform0%79 of 970%1under 10 labels · led by SecureFlag at 26%

Movement

This is the first edition on this tier, so no move can be computed for Proofpoint yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Proofpoint across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500202
GPT-5.4 mini00000
Gemini 3.5 Flash00101
Perplexity Sonar00000
Grok 4.2000101
Mistral Small00202
DeepSeek V4 Flash00101
Llama 4 Maverick00000
Qwen 3.7 Flash00101
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labelsNone
Paraphrase3 labelsNone
Comparative7 labelsNone
Budget-constrained6 labelsNone
Scale-constrained8 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative36 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Acalvio and Proofpoint Illusive/Shadow are the leading cloud-native, identity-centric options” Muse Glimmer 30B · Deception · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Proofpoint, over the 36 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Proofpoint was named but was not.
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ProductSame answerTook the first choice insteadHead to head
DTEX InTERCEPT11 of 360Not among the top eight
Teramind10 of 361Not among the top eight
Microsoft Purview Insider Risk Management8 of 364Not among the top eight
Microsoft Purview8 of 362Not among the top eight
Varonis Data Security Platform7 of 360Not among the top eight
Acalvio ShadowPlex5 of 362Not among the top eight
Thinkst Canary5 of 361Not among the top eight
SentinelOne Singularity5 of 360Not among the top eight
Zscaler Deception5 of 360Not among the top eight
Safetica4 of 362Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Proofpoint. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 29 of the 36 answers that named Proofpoint and are not a share of its labels.

Domains cited

gartner.com12
learn.microsoft.com11
insiderisk.io10
cybersecuritynews.com9
expertinsights.com9
livingsecurity.com9
trustradius.com9
g2.com8
peerspot.com8
exabeam.com7

Ninety-two of the ninety-two domain citations in answers naming Proofpoint came from somebody else's page.

Pages cited

gartner.com/reviews/market/insider-risk-management-solutions7
insiderisk.io/research/best-insider-risk-management-tools-20267
nightfall.ai/blog/top-10-insider-risk-management-products-of-20247
insiderisk.io/research/insider-threat-detection-solutions-technologies-20256
learn.microsoft.com/en-us/purview/insider-risk-management6
g2.com/categories/insider-threat-management-itm5
insiderisk.io/research/insider-risk-management-vendor-comparison-20255
itechguides.com/best/insider-risk-management-software5

Pages are listed as the models cited them.

Search and answers

proofpoint.com ranks 3 on Google for the category's searches. In the answers, Proofpoint takes 0% of first choices and Microsoft Purview Insider Risk Management takes 22%.
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In search

Google, US estimates
Position for “insider risk management tool”
3
Position for “insider risk management tools”
–
not in the top ten
Searches for its name, Google
27,100 a month (“proofpoint”)
AI search demand for its name, est.
1,488 a month
Organic visits to its site
about 593,092 a month
Searches its site ranks for
33,822 · 2,910 in the top three
Sites linking to it
127,934
Paid Google search
3 searches its ads show for, about 91 clicks and $9,336 a month (estimate)
Ads on GoogleDetailLess
106+ ads · 70 text, 33 image, 3 video · 43 shown in the last 30 days

First shown February 2022, as Proofpoint Inc., verified. Ads started 2025-10 to 2026-09: 85 in the year, 21 before. 14 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 33 of 84 in insider risk
Segment leader
22%
Microsoft Purview Insider Risk Management
First choices
0 across its categories
Named in
36 answers
Its own site cited
in 29 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on proofpoint.com
11,620
subdomains included
Content
6,461
counted in the table below
Documentation
9
Product · Integration
164 · 19
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog4,408502026-09-24Awareness training, DLP
Webinar or virtual event818232026-09-21DLP, Email security
News or press418162026-09-21Email security, DLP
Report or ebook32682026-09-03Email security, DLP
Case study24842026-09-03Email security, DLP
Podcast or video9042026-09-17Awareness training, Email security
Conference or event7522026-09-22Awareness training
Comparison6312026-09-09DLP, Awareness training
Template or tool13undated
Glossary or explainer2undated

Most recent

How it is countedHide how it is counted

Every page proofpoint.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name email security (157); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Proofpoint

What the judge wrote, as written, with how often. The vendor table decides that these count as Proofpoint; a claim can dispute any of them.
Proofpoint (with Illusive) 1Proofpoint / Illusive Shadow 1

Follow Proofpoint

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Proofpoint is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
The Leader in Human-Centric Cybersecurity
proofpoint.com
For
every organization
proofpoint.com
Free plan or trial
Free Demo Request proofpoint.com/us/platform
Certifications
FedRAMP certified security
Customers named
AccentureWyndham1-800-GOT-JUNK?InformaticaAustralian Football LeagueGuardianWebster BankCalifornia Department of Motor Vehicles
Not stated on the pages read
Price, starting price, integrations, hosting

What Proofpoint's own pages state, read October 5, 2026: proofpoint.com, proofpoint.com/kr/security/hall-of-fame, proofpoint.com/us/platform. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Proofpoint's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Proofpoint, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Proofpoint by email, built from the raw record of the edition. It shows:

  • where Proofpoint is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Proofpoint, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at proofpoint.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.