Small business▼−7Since September 2026: 17% → 10%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 17% in September 2026
Inside the floor by 4 pointsRank 2 → 5 of 51
2 categories · RankedPostman
88Judge labels
12First choices
16Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
8% in API management for small business buyers
Rank 6 of 61 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 6% of its 16 labels there were negative.
What the models named instead of Postman →By buyer segmentRead the same way at every buyer size.
Small business5 of 58
8%36 labels
accepted challenger
Mid-market6 of 61
5%16 labels
accepted challenger
Enterprise13 of 75
0%8 labels
under the label threshold
In api management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Postman for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| API management | Developer platform | 5% | 6 of 61 | 6% | 16 | accepted challenger | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| API security platforms | Security operations | 2% | 14 of 93 | 18% | 11 | accepted challenger |
Movement
Since September 2026, Postman held within the floor in all two categories: no change cleared 11 points.
Best category · API management · by segment
Mid-market▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 8 pointsRank 8 → 6 of 50
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 39 → 13 of 71
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| API management | 2% | 5% | ▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 6 of 61 |
| API security | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 14 of 93, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Postman across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Postman across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 1 | 1 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 1 | 1 | 3 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 2 | 3 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct13 labels2
Paraphrase16 labels5
Comparative18 labels4not counted in share
Budget-constrained21 labels5
Scale-constrained6 labelsNone
Negative14 labels1not counted in share
First choiceAlternativeMentionNegative88 labels in all, every segment counted; 12 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The Best Overall: Postman (Free Tier) ... Start with Postman. It is the lowest barrier to entry” GLM 4.7 FlashX · API security · budget prompt · first choice
“### 1. Best All-in-One Lifecycle & Portal: Postman API Platform” Qwen 3.7 Flash · API management · paraphrase prompt · first choice
“I'd recommend Postman Enterprise as the best default choice” GPT-5.4 mini · API management · paraphrase prompt · first choice
“Postman is the safest bet for a mid-sized B2B company.” Mistral Small · API management · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“these are not dedicated API security platforms. Using them as your sole line of defense is a mistake” Qwen 3.7 Flash · API security · negative prompt · hard negative
“Do not rely on Postman for real-time threat blocking or continuous monitoring of production traffic.” GLM 4.7 FlashX · API security · negative prompt · hard negative
“less ideal as a primary enterprise gateway for production traffic” GLM 4.7 FlashX · API management · comparative prompt · soft negative
Named alongside
The products named in the same answers as Postman, over the 88 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Postman was named but was not.ShowHide
Named alongside
The products named in the same answers as Postman, over the 88 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Postman was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Postman. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 81 of the 88 answers that named Postman and are not a share of its labels.
Domains cited
g2.com49
zuplo.com38
integrate.io34
astera.com24
learn.g2.com23
gravitee.io20
radware.com19
spotsaas.com19
peerspot.com18
technologyadvice.com18
262 of the 262 domain citations in answers naming Postman came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
postman.com is not in Google's top ten for any of the category's searches. In the answers, Postman takes 5% of first choices and Kong Gateway takes 37%.ShowHide
Search and answers
postman.com is not in Google's top ten for any of the category's searches. In the answers, Postman takes 5% of first choices and Kong Gateway takes 37%.
ShowHideIn search
Google, US estimatesPosition for “api management platform”
–
not in the top ten
Position for “api management platforms”
–
not in the top ten
- Searches for its name, Google
- 90,500 a month (“postman”)
- AI search demand for its name, est.
- 7,676 a month
- Organic visits to its site
- about 221,855 a month
- Searches its site ranks for
- 20,116 · 2,629 in the top three
- Sites linking to it
- 50,813
- Paid Google search
- 2 searches its ads show for, about 7 clicks and $0 a month (estimate)
In answers
This editionShare of first choices
5%
rank 6 of 61 in API management
Segment leader
37%
Kong Gateway
- First choices
- 12 across its categories
- Named in
- 88 answers
- Its own site cited
- in 81 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on postman.com
24,495
subdomains included
Content
1,471
counted in the table below
Documentation
9,727
Product · Integration
29 · 8
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,064 | 44 | 2026-09-25 | API gateways, API management | |
| Glossary or explainer | 120 | 0 | 2026-01-06 | API gateways | |
| Conference or event | 77 | 0 | 2026-06-09 | ||
| Comparison | 77 | 1 | 2026-09-17 | ||
| Report or ebook | 49 | 0 | 2022-05-10 | ||
| News or press | 32 | undated | |||
| Webinar or virtual event | 22 | 0 | 2023-06-09 | ||
| Template or tool | 18 | 0 | 2020-10-28 | ||
| Podcast or video | 11 | undated | |||
| Case study | 1 | undated |
Most recent
- 2026-09-25From api keys to access control rethinking secrets management blog
- 2026-09-24What passport found in 3 weeks of ai agent traffic blog
- 2026-09-24I gave jev a paddle can you beat jev at pong blog
- 2026-09-22Introducing the context graph api one map of your api ecosystem blog
- 2026-09-17Sdk vs cli vs mcp a dev story comparison
- 2026-09-16Scheduling grpc and graphql requests with postman monitors beta blog
How it is countedHide how it is counted
Every page postman.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Postman
What the judge wrote, as written, with how often. The vendor table decides that these count as Postman; a claim can dispute any of them.
Postman Enterprise 6Postman API Platform 3Postman / SwaggerHub 1
Follow Postman
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Postman is its own company.ShowHide
The company
Postman is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The AI-native API Platform
- For
- Built for engineers. Designed for enterprise scale.
- Price stated
- Plans and Pricing postman.com
- Free plan or trial
- Sign Up for Free postman.com
- Not stated on the pages read
- Starting price, integrations, certifications, hosting, customers
What Postman's own pages state, read September 28, 2026: postman.com, postman.com/plansky686, postman.com/fge555/security/overview, postman.com/iqpir/product/overview, postman.com/api-envia/ecartapi-com-public-workspace/request/xhknzyj/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Postman's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Postman, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Postman by email, built from the raw record of the edition. It shows:
- where Postman is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Postman, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.