Every category where a model named AdGuard DNS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
DNS filtering	Network and edge	0%	12 of 94	9%	11	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for AdGuard DNS yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated AdGuard DNS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	1	0	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	1	0	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	1	1	0	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative7 labelsNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative17 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Highly privacy-focused providers that offer clean, pre-configured blocklists” Gemini 3.5 Flash · DNS filtering · negative prompt · alternative

“AdGuard DNS (transparent lists, no-logging policy for public DNS)” Qwen 3.7 Flash · DNS filtering · negative prompt · alternative

“AdGuard DNS | No data selling, optional logging, ad blocking” MiniMax M2.5 · DNS filtering · negative prompt · alternative

“AdGuard DNS – Blocking-focused, reasonable privacy policy.” DeepSeek V4 Flash · DNS filtering · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“AdGuard DNS says its private service can store DNS request logs for stats, and query logs include device and domain information.” GPT-5.4 mini · DNS filtering · negative prompt · soft negative

Named alongside

The products named in the same answers as AdGuard DNS, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AdGuard DNS was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Quad915 of 175Not among the top eight

NextDNS11 of 172Not among the top eight

Control D11 of 171Not among the top eight

DNSFilter8 of 172Not among the top eight

Cisco Umbrella7 of 172Not among the top eight

Cloudflare Gateway7 of 171Not among the top eight

CleanBrowsing7 of 170Not among the top eight

OpenDNS6 of 170Not among the top eight

Cloudflare4 of 170Not among the top eight

WebTitan4 of 170Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named AdGuard DNS. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 16 of the 17 answers that named AdGuard DNS and are not a share of its labels.

Domains cited

controld.com14

cybersecuritynews.com9

aimultiple.com8

cyberpress.org8

dnsfilter.com7

expertinsights.com7

gbhackers.com7

sourceforge.net6

bitlaunch.io5

cleanbrowsing.org5

Seventy-six of the seventy-six domain citations in answers naming AdGuard DNS came from somebody else's page.

Pages cited

aimultiple.com/dns-security8

controld.com/blog/dns-filtering-services7

cybersecuritynews.com/best-dns-filtering-solutions-20266

expertinsights.com/web-security/the-top-dns-web-filtering-platforms-for-businesses6

gbhackers.com/best-dns-filtering-solutions6

bitlaunch.io/blog/the-best-dns-servers-for-privacy5

cyberpress.org/best-dns-filtering-solutions5

geekflare.com/cybersecurity/best-dns-filtering-software5

Pages are listed as the models cited them.

Search and answers

adguard-dns.io is not in Google's top ten for any of the category's searches. In the answers, AdGuard DNS takes 0% of first choices and DNSFilter takes 59%.

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In search

Google, US estimates

Position for “dns filtering service”

–

not in the top ten

Position for “dns filtering services”

–

not in the top ten

Searches for its name, Google: 27,100 a month (“adguard dns”)
AI search demand for its name, est.: 869 a month
Organic visits to its site: about 26,830 a month
Searches its site ranks for: 1,223 · 283 in the top three
Sites linking to it: 3,495
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 12 of 94 in DNS filtering

Segment leader

59%

DNSFilter

First choices: 0 across its categories
Named in: 17 answers
Its own site cited: in 16 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on adguard-dns.io

748

subdomains included

Content

111

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	2025-11 to 2026-10	Latest	Categories named
Blog	110	4		2026-10-01
Conference or event	1	undated

Most recent

2026-10-01Adguard home v1 0 beta blog
2026-09-24Adguard dns v2 24 blog
2026-09-24Lg smart tv spying privacy blog
2026-07-15Adguard dns v2 23 blog
2026-06-01Adguard birthday 2026 blog
2026-05-27Adguard dns v2 22 blog

Events in person

Last twelve months

October 23, 2025 to October 24, 20252025 Ad-Filtering Dev SummitCrowne Plaza, Limassol, Cyprus · took part

As the event pages on adguard-dns.io state them, read October 5, 2026.

How it is countedHide how it is counted

Every page adguard-dns.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow AdGuard DNS

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

AdGuard DNS is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Create your ad-blocking DNS server that will protect your personal data, prevent tracking and allow you to control access to specific content on the Internet.
adguard-dns.io
Price stated: You can use public AdGuard DNS servers for free — there's no catch. However, we incorporate AdGuard DNS in many paid AdGuard and AdGuard VPN apps. We also offer paid personal AdGuard DNS servers with advanced functionality and more customization options. adguard-dns.io
Free plan or trial: free adguard-dns.io
Certifications: DNSSEC
Hosting: Los AngelesNew YorkMiamiChicagoTorontoStockholmAmsterdamFrankfurt
Not stated on the pages read: Who it is for, starting price, integrations, customers

What AdGuard DNS's own pages state, read October 5, 2026: adguard-dns.io. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AdGuard DNS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AdGuard DNS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for AdGuard DNS by email, built from the raw record of the edition. It shows:

where AdGuard DNS is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name AdGuard DNS, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.