Every category where a model named CleanBrowsing for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
DNS filtering	Network and edge	0%	13 of 94	25%	16	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for CleanBrowsing yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated CleanBrowsing across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	1	0	2	3
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	2	0	2
Qwen 3.7 Flash	1	0	1	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	1	0	1	2
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase1 labelNone

Comparative7 labels1not counted in share

Budget-constrained6 labelsNone

Scale-constrained0 labelsNone

Negative11 labelsNone

First choiceAlternativeMentionNegative27 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Services that meet these criteria include Quad9, CleanBrowsing, Control D, and Mullvad” GLM 4.7 FlashX · DNS filtering · negative prompt · alternative

“CleanBrowsing is the industry standard for transparent, flat-rate pricing” Gemini 3.5 Flash · DNS filtering · budget prompt · alternative

“CleanBrowsing is designed primarily for parents, schools, and libraries.” Qwen 3.7 Flash · DNS filtering · comparative prompt · alternative

“CleanBrowsing (free tier) | Adult content, malware categories” DeepSeek V4 Flash · DNS filtering · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Reviews mention occasional outages and some sites getting through despite being blocked, or conversely, being blocked when they shouldn't be.” Qwen 3.7 Flash · DNS filtering · negative prompt · soft negative

“Services to be cautious about (generally solid but with caveats): - CleanBrowsing: - US-based with no independent audits” Grok 4.1 Fast · DNS filtering · negative prompt · soft negative

“viable only if you have a very small team (≤ 10–15 users) and can accept limited analytics and no support” GLM 4.7 FlashX · DNS filtering · budget prompt · soft negative

“provide basic threat filtering but lack company-grade management, reporting, or custom policies” Grok 4.1 Fast · DNS filtering · budget prompt · soft negative

Named alongside

The products named in the same answers as CleanBrowsing, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and CleanBrowsing was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Quad919 of 272Not among the top eight

DNSFilter15 of 276Not among the top eight

NextDNS15 of 272Not among the top eight

Control D12 of 273Not among the top eight

OpenDNS12 of 270Not among the top eight

Cloudflare Gateway11 of 275Not among the top eight

Cisco Umbrella11 of 272Not among the top eight

AdGuard DNS7 of 270Not among the top eight

Cloudflare6 of 270Not among the top eight

WebTitan5 of 271Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named CleanBrowsing. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 27 answers that named CleanBrowsing and are not a share of its labels.

Domains cited

controld.com20

cybersecuritynews.com17

cyberpress.org12

geekflare.com12

itechguides.com11

cleanbrowsing.orgYour site10

expertinsights.com10

simplyit.biz10

thectoclub.com10

aimultiple.com9

111 of the 121 domain citations in answers naming CleanBrowsing came from somebody else's page.

Pages cited

geekflare.com/cybersecurity/best-dns-filtering-software12

simplyit.biz/resources/best-dns-filtering-small-business-202610

thectoclub.com/tools/best-dns-security-software10

aimultiple.com/dns-security9

bitlaunch.io/blog/the-best-dns-servers-for-privacy9

cybersecuritynews.com/best-dns-security-solutions9

devopsschool.com/blog/top-10-dns-filtering-platforms-features-pros-cons-comparison8

expertinsights.com/web-security/the-top-dns-web-filtering-platforms-for-businesses8

Pages are listed as the models cited them.

Search and answers

cleanbrowsing.org is not in Google's top ten for any of the category's searches. In the answers, CleanBrowsing takes 0% of first choices and DNSFilter takes 59%.

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In search

Google, US estimates

Position for “dns filtering service”

–

not in the top ten

Position for “dns filtering services”

–

not in the top ten

Searches for its name, Google: 1,900 a month (“cleanbrowsing”)
AI search demand for its name, est.: 62 a month
Organic visits to its site: about 11,686 a month
Searches its site ranks for: 2,687 · 112 in the top three
Sites linking to it: 2,867
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 13 of 94 in DNS filtering

Segment leader

59%

DNSFilter

First choices: 0 across its categories
Named in: 27 answers
Its own site cited: in 25 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on cleanbrowsing.org

451

subdomains included

Content

152

counted in the table below

Documentation

253

Product · Integration

10 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Glossary or explainer	82	undated		DNS filtering, Email security
Blog	46	0	2026-04-29	DNS filtering
Comparison	15	0	2024-01-22
Report or ebook	8	undated		DNS filtering
Template or tool	1	undated		DNS filtering

Most recent

2026-04-29Cipa compliance dns filtering k12 schools blog
2026-04-29Switching from cisco umbrella to cleanbrowsing blog
2025-10-22How dns filtering keeps your network safe blog
2025-05-28Dns logging for security and performance setup analysis and compliance blog
2025-04-16Choosing between anycast and unicast deployments blog
2025-01-29Internet safety guide for public libraries dns solutions blog

How it is countedHide how it is counted

Every page cleanbrowsing.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.

Names read as CleanBrowsing

What the judge wrote, as written, with how often. The vendor table decides that these count as CleanBrowsing; a claim can dispute any of them.

CleanBrowsing (Free tier) 1CleanBrowsing Basic 1

Follow CleanBrowsing

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

CleanBrowsing is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: DNS Content Filtering Service
cleanbrowsing.org
For: families, schools, and businesses
cleanbrowsing.org
Price stated: For Families $8.99 /month; Schools / Libraries $15 /month; Organizations $30 /month; For Families $75 /year; Schools / Libraries $150 /year; Organizations $300 /year; Custom starts at $10 /month / customer account cleanbrowsing.org/pricing
Starting price: 8.99 cleanbrowsing.org/pricing
Free plan or trial: No, not on our self-service plans. cleanbrowsing.org/pricing
Certifications: CIPA-compliantHIPAA-Ready
Hosting: Global Anycast network
Customers named: schools and educational institutions worldwide
Not stated on the pages read: Integrations

What CleanBrowsing's own pages state, read October 5, 2026: cleanbrowsing.org, cleanbrowsing.org/pricing, cleanbrowsing.org/solutions/schools, cleanbrowsing.org/support/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when CleanBrowsing's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as CleanBrowsing, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for CleanBrowsing by email, built from the raw record of the edition. It shows:

where CleanBrowsing is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name CleanBrowsing, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.