IT AI Index

Index › Products › OneTrust · October 2026 Edition

6 categories · Named, not ranked

OneTrust

20Judge labels

0First choices

7Negative labels

8 / 14Models named it

6Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

8 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. OneTrust was named 8 times in DSPM and 5 other categories, where Microsoft Purview led with 18%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business114 of 127

under the label threshold

Mid-market35 of 105

under the label threshold

Enterprise32 of 72

under the label threshold

In dspm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named OneTrust for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data security posture management	Security operations	0%	35 of 105	0%	3	under 10 labels · led by Microsoft Purview at 18%
AI security platforms	Security operations	0%	120 of 233	0%	1	under 10 labels · led by SentinelOne Singularity at 11%
Data catalogs and governance	Data platform	0%	74 of 83	100%	1	under 10 labels · led by Atlan at 44%
Identity threat detection and response	Identity and access	0%	89 of 105	0%	1	under 10 labels · led by Huntress Managed ITDR at 51%
Insider risk management	Security operations	0%	46 of 84	0%	1	under 10 labels · led by Microsoft Purview Insider Risk Management at 22%
SaaS security posture management	Security operations	0%	72 of 95	0%	1	under 10 labels · led by Wing Security at 30%

Movement

This is the first edition on this tier, so no move can be computed for OneTrust yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated OneTrust across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.20	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	3	1	1	5
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase7 labelsNone

Comparative2 labelsNone

Budget-constrained1 labelNone

Scale-constrained3 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If your primary driver for buying a tool is legal/compliance pressure... OneTrust is the leader.” Qwen 3.7 Flash · DSPM · paraphrase prompt · alternative

“OneTrust is a leader in Third-Party Risk Management (TPRM)” Qwen 3.7 Flash · Insider risk · comparative prompt · alternative

“The standard for privacy governance.” Qwen 3.7 Flash · AI security · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Caution with: Older versions of OneTrust's data discovery modules (often cited as having false positives)” Qwen 3.7 Flash · Data catalogs · negative prompt · soft negative

Named alongside

The products named in the same answers as OneTrust, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OneTrust was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft Purview6 of 201Not among the top eight

BigID5 of 202Not among the top eight

Varonis Data Security Platform5 of 201Not among the top eight

Wiz5 of 201Not among the top eight

Varonis4 of 202Not among the top eight

Atlan3 of 201Not among the top eight

Vanta3 of 201Not among the top eight

Archer3 of 200Not among the top eight

Concentric AI3 of 200Not among the top eight

Forcepoint3 of 200Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named OneTrust. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 20 answers that named OneTrust and are not a share of its labels.

Domains cited

g2.com6

forcepoint.com4

gartner.com4

riskpublishing.com4

sourceforge.net4

bigid.com3

cpl.thalesgroup.com3

f6s.com3

gbhackers.com3

learn.g2.com3

Thirty-seven of the thirty-seven domain citations in answers naming OneTrust came from somebody else's page.

Pages cited

cpl.thalesgroup.com/insights/data-security/best-dspm-solutions-enterprise-data-security3

enzuzo.com/blog/data-governance-software2

forcepoint.com/blog/insights/best-dspm-solutions2

forcepoint.com/blog/insights/top-dspm-vendors2

gartner.com/en/research/magic-quadrant2

gartner.com/reviews/market/data-security-posture-management2

gbhackers.com/best-sspm-compared2

kiteworks.com/cybersecurity-risk-management/dspm-buyers-guide-data-security2

Pages are listed as the models cited them.

Search and answers

onetrust.com is not in Google's top ten for any of the category's searches. In the answers, OneTrust takes 0% of first choices and Microsoft Purview takes 18%.

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In search

Google, US estimates

Position for “dspm platform”

–

not in the top ten

Position for “dspm platforms”

–

not in the top ten

Searches for its name, Google: 14,800 a month (“onetrust”)
AI search demand for its name, est.: 624 a month
Organic visits to its site: about 54,294 a month
Searches its site ranks for: 8,113 · 818 in the top three
Sites linking to it: 56,044
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

90 ads · 74 text, 16 video · 58 shown in the last 30 days

First shown December 2024, as OneTrust, LLC, verified. Ads started 2025-10 to 2026-09: 36 in the year, 54 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 35 of 105 in DSPM

Segment leader

18%

Microsoft Purview

First choices: 0 across its categories
Named in: 20 answers
Its own site cited: in 14 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on onetrust.com

3,567

subdomains included

Content

2,083

counted in the table below

Documentation

1,030

Product · Integration

57 · 178

Kind	Pages	Last 90 days	Latest
Blog	845	49	2026-09-24
Webinar or virtual event	552	19	2026-09-24
News or press	247	2	2026-09-15
Report or ebook	125	17	2026-09-24
Glossary or explainer	114	2	2026-09-10
Case study	91	undated
Conference or event	46	0	2026-04-28
Template or tool	34	5	2026-08-27
Comparison	18	1	2026-07-09
Podcast or video	11	undated

Most recent

2026-09-24Ai playbook an actionable guide white paper report or ebook
2026-09-24Governing ai at runtime technical field guide blog
2026-09-24Mind the admt gap webinar webinar or virtual event
2026-09-23Onetrust 2026 fall release overview webinar webinar or virtual event
2026-09-222026 ai governance survey report australia focus blog
2026-09-22Apple att changes in europe what the new consent commitments mean for mobile teams blog

How it is countedHide how it is counted

Every page onetrust.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow OneTrust

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

OneTrust is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: the leading platform for responsible data and AI use
onetrust.com
For: companies
onetrust.com
Price stated: scalable packages designed to help you collect, govern, and use your data with complete visibility and control onetrust.com
Integrations claimed: 200 onetrust.com/platform
Certifications: ISO/IEC 27001ISO/IEC 27701ISO/IEC 27017ISO 9001SOC 2 Type IIPCI DSSHITRUSTTISAX
Customers named: AetnaAdobeChewySamsungMiller KnollGOLGOL AirlinesEURONICS Deutschland
Not stated on the pages read: Starting price, free plan or trial, hosting

What OneTrust's own pages state, read September 28, 2026: onetrust.com, onetrust.com/pricing, onetrust.com/trust, onetrust.com/platform, onetrust.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when OneTrust's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as OneTrust, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for OneTrust by email, built from the raw record of the edition. It shows:

where OneTrust is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name OneTrust, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.