Every category where a model named Noggin for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Business continuity management	Security operations	0%	23 of 114	22%	18	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Noggin yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Noggin across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	0	1	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	3	1	1	5
Llama 4 Maverick	0	0	1	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	0	1	2
GLM 4.7 FlashX	1	1	0	2
MiniMax M2.5	1	1	0	2
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase4 labelsNone

Comparative9 labelsNone

Budget-constrained3 labelsNone

Scale-constrained4 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative32 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: Organizations needing to combine BCM with emergency management and physical safety scenarios.” DeepSeek V4 Flash · Business continuity · comparative prompt · alternative

“Preparis or Noggin if guided planning or broader resilience workflows are priorities” GPT-6 Luna · Business continuity · comparative prompt · alternative

“Best if crisis/emergency response and field operations are your priority” DeepSeek V4 Flash · Business continuity · paraphrase prompt · alternative

“Best for: Organizations prioritizing incident management and field response” MiniMax M2.5 · Business continuity · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Incident-Focused Tools Repurposed for BCM (e.g., some Noggin/Veoci variants): Strong on crises but weak on BIA automation” Grok 4.1 Fast · Business continuity · negative prompt · soft negative

“While generally well-regarded, reviewers note: Heavy dependency modeling requires ongoing governance” DeepSeek V4 Flash · Business continuity · negative prompt · soft negative

“Noggin, which has a UI that feels dated relative to newer entrants.” Llama 4 Maverick · Business continuity · negative prompt · soft negative

“Watch licensing costs; can escalate” Kimi K2 · Business continuity · scale prompt · soft negative

Named alongside

The products named in the same answers as Noggin, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Noggin was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Fusion Risk Management18 of 325Not among the top eight

Riskonnect Business Continuity & Resilience17 of 321Not among the top eight

Continuity211 of 321Not among the top eight

Everbridge 36011 of 320Not among the top eight

MetricStream Business Continuity Management10 of 320Not among the top eight

ServiceNow BCM9 of 321Not among the top eight

SafetyCulture8 of 325Not among the top eight

ParaSolution8 of 321Not among the top eight

Archer8 of 320Not among the top eight

LogicManager6 of 323Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Noggin. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 32 answers that named Noggin and are not a share of its labels.

Domains cited

fortiv.io28

riskpublishing.com26

learn.g2.com21

sprinto.com19

surecloud.com18

worldmetrics.org17

em360tech.com15

advisori.de14

g2.com14

clickup.com12

184 of the 184 domain citations in answers naming Noggin came from somebody else's page.

Pages cited

riskpublishing.com/best-business-continuity-management-software-compared26

fortiv.io/blog/best-business-continuity-software25

learn.g2.com/best-business-continuity-management-software21

sprinto.com/blog/business-continuity-management-software18

surecloud.com/blog-hub/business-continuity-management-software-compared18

em360tech.com/top-10/business-continuity-platforms15

advisori.de/en/blog/business-continuity-software-comparison-bcm-platforms-202614

clickup.com/blog/business-continuity-management-tools12

Pages are listed as the models cited them.

Search and answers

noggin.io ranks 8 on Google for the category's searches. In the answers, Noggin takes 0% of first choices and LogicManager takes 24%.

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In search

Google, US estimates

Position for “business continuity management platform”

–

not in the top ten

Position for “business continuity management platforms”

–

not in the top ten

Searches for its name, Google: 40,500 a month (“noggin”)
AI search demand for its name, est.: 4,800 a month
Organic visits to its site: about 3,357 a month
Searches its site ranks for: 1,555 · 45 in the top three
Sites linking to it: 827
Paid Google search: 1 searches its ads show for, about 1 clicks and $0 a month (estimate)

Ads on GoogleDetailLess

21 ads · 16 text, 4 image, 1 video · 13 shown in the last 30 days

First shown October 2021, as Motorola Solutions, Inc., verified. Ads started 2025-11 to 2026-10: 7 in the year, 14 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 23 of 114 in business continuity

Segment leader

24%

LogicManager

First choices: 0 across its categories
Named in: 32 answers
Its own site cited: in 32 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on noggin.io

1,080

subdomains included

Content

747

counted in the table below

Documentation

Product · Integration

16 · 1

Kind	Pages	Last 90 days	Latest	Categories named
Blog	672	2	2026-08-05	Business continuity, TPRM
News or press	32	undated		TPRM, Business continuity
Glossary or explainer	22	0	2025-04-20	TPRM
Report or ebook	10	undated
Case study	6	undated
Comparison	3	0	2026-02-10	TPRM
Conference or event	1	undated
Template or tool	1	0	2021-05-19

Most recent

2026-08-05Risk management in banking a guide to risk risk management strategies for financial institutions blog
2026-08-04The five pillars of strategic resilience blog
2026-06-30Higher education laboratories a disaster recovery and business continuity planning guide blog
2026-06-156 ways ai is transforming crisis management software in 2026 blog
2026-06-09The stop campus hazing act an introductory guide and how to meet 2026 requirements blog
2026-06-01The deferred maintenance crisis on higher education campuses blog

How it is countedHide how it is counted

Every page noggin.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Noggin

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Noggin is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Integrated Resilience Software & Critical Event Management
noggin.io
For: risk and business continuity management, operational resilience, incident & crisis management, and security & safety operations
noggin.io
Free plan or trial: Available free of charge with your selected Noggin product. noggin.io
Integrations claimed: 10 noggin.io
Certifications: ISO 22308 Crisis ManagementISO 45001 Occupational Health & SafetyISO 31000 Risk ManagementISO 22301 Business Continuity ManagementISO 22320 Emergency ManagementNational Incident Management System (NIMS)Incident Command System (ICS)ISO 27001 Information Security Management
Hosting: USACanadaAustraliaNew Zealandthe European Unionthe United Kingdom
Customers named: A major UniversityChief Operating Officer, A National Transportation ProviderHead of Security Investigations at a Multinational Grocery RetailerAn International Disaster Response Volunteer OrganizationBusiness Continuity Specialist, A National Insurance ProviderA Local Government AgencyHead of Incident Management at a Multinational Retail ChainA Regional Airport
Not stated on the pages read: Price, starting price

What Noggin's own pages state, read October 5, 2026: noggin.io, noggin.io/library/core/plans, noggin.io/library/security/alarms, noggin.io/platform, noggin.io/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Noggin's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Noggin, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Noggin by email, built from the raw record of the edition. It shows:

where Noggin is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Noggin, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.