Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 12 → 11 of 107
2 categories · Named, not rankedNAKIVO Backup & Replication
11Judge labels
1First choices
0Negative labels
6 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. NAKIVO Backup & Replication was named 7 times in Backup and DR and 1 other category, where Veeam Data Platform led with 38%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business12 of 114
2%4 labels
under the label threshold
Mid-market29 of 116
0%6 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In backup and dr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named NAKIVO Backup & Replication for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Backup and disaster recovery | Cloud and infrastructure | 0% | 29 of 116 | 0% | 6 | under 10 labels · led by Veeam Data Platform at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Business continuity management | Security operations | 0% | 54 of 114 | 0% | 1 | under 10 labels · led by LogicManager at 24% |
Movement
Since September 2026, NAKIVO Backup & Replication held within the floor in all two categories: no change cleared 11 points.
Best category · Backup and DR · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 18 → 31 of 112
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Backup and DR | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 29 of 116 |
| Business continuity | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 54 of 114, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated NAKIVO Backup & Replication across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated NAKIVO Backup & Replication across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained6 labels1
Scale-constrained1 labelNone
Negative1 labelNone
First choiceAlternativeMentionNegative11 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“best if you want cost-effective protection across virtual, physical, cloud, and SaaS workloads” Perplexity Sonar · Backup and DR · direct prompt · alternative
“NAKIVO Backup & Replication is described as cost-effective for small and medium businesses” Perplexity Sonar · Backup and DR · budget prompt · alternative
“NAKIVO is also a strong, cost-effective option” Mistral Small · Business continuity · budget prompt · alternative
“Prioritize vendors like Veeam, Rubrik, or NAKIVO” Grok 4.20 · Backup and DR · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as NAKIVO Backup & Replication, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NAKIVO Backup & Replication was named but was not.ShowHide
Named alongside
The products named in the same answers as NAKIVO Backup & Replication, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NAKIVO Backup & Replication was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named NAKIVO Backup & Replication. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 11 answers that named NAKIVO Backup & Replication and are not a share of its labels.
Domains cited
expertinsights.com7
learn.g2.com6
axcient.com5
byteplus.com5
ifeeltech.com5
connectwise.com4
g2.com4
hyperconvergence.com4
listicler.com4
solutionsreview.com4
Forty-eight of the forty-eight domain citations in answers naming NAKIVO Backup & Replication came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
nakivo.com is not in Google's top ten for any of the category's searches. In the answers, NAKIVO Backup & Replication takes 0% of first choices and Veeam Data Platform takes 38%.ShowHide
Search and answers
nakivo.com is not in Google's top ten for any of the category's searches. In the answers, NAKIVO Backup & Replication takes 0% of first choices and Veeam Data Platform takes 38%.
ShowHideIn search
Google, US estimatesPosition for “backup and disaster recovery solution”
–
not in the top ten
Position for “backup and disaster recovery solutions”
–
not in the top ten
- Searches for its name, Google
- not counted (“nakivo backup & replication”)
- AI search demand for its name, est.
- 4 a month
- Organic visits to its site
- about 35,336 a month
- Searches its site ranks for
- 8,870 · 738 in the top three
- Sites linking to it
- 6,465
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 29 of 116 in Backup and DR
Segment leader
38%
Veeam Data Platform
- First choices
- 1 across its categories
- Named in
- 11 answers
- Its own site cited
- in 11 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on nakivo.com
5,678
subdomains included
Content
1,715
counted in the table below
Documentation
1
Product · Integration
67 · 8
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,356 | 2 | 2026-09-16 | MFA, Infra monitoring | |
| Comparison | 162 | 3 | 2026-08-03 | ||
| Webinar or virtual event | 89 | 0 | 2026-06-23 | ||
| Glossary or explainer | 37 | 0 | 2025-01-27 | RMM | |
| News or press | 27 | 0 | 2026-03-24 | ||
| Case study | 23 | 1 | 2026-09-07 | ||
| Template or tool | 16 | 3 | 2026-07-13 | ||
| Conference or event | 3 | undated | |||
| Report or ebook | 2 | undated |
Most recent
- 2026-09-16Microsoft ews deprecation microsoft 365 backup blog
- 2026-09-07Mas logistics strengthens business continuity with nakivo case study
- 2026-08-03Raid vs jbod backup performance comparison
- 2026-08-03Raid vs jbod backup performance comparison
- 2026-08-03Raid vs jbod backup performance comparison
- 2026-07-24Direct connect for msp efficiency blog
How it is countedHide how it is counted
Every page nakivo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as NAKIVO Backup & Replication
What the judge wrote, as written, with how often. The vendor table decides that these count as NAKIVO Backup & Replication; a claim can dispute any of them.
NAKIVO 3Nakivo 1
Follow NAKIVO Backup & Replication
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
NAKIVO Backup & Replication is its own company.ShowHide
The company
NAKIVO Backup & Replication is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- A fast and affordable backup and disaster recovery for VMs, physical machines, cloud workloads and Microsoft 365.
- For
- SMB, Enterprise, Education
- Price stated
- Subscription; Perpetual nakivo.com
- Starting price
- 1.95 nakivo.com
- Free plan or trial
- Free Trial; Free Edition nakivo.com
- Certifications
- Honorable Mentions in The 2024 Gartner® Magic QuadrantTM For Enterprise Backup and Recovery Software Solutions
- Customers named
- Mas LogisticsMunicipality of CantanhedeAurum Proptech Ltd.CIRÉParklane Hotel LimassolImperial Primary Care Medical GroupSASTEFICASIA
- Not stated on the pages read
- Integrations, hosting
What NAKIVO Backup & Replication's own pages state, read October 5, 2026: nakivo.com, nakivo.com/vi/features, nakivo.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when NAKIVO Backup & Replication's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as NAKIVO Backup & Replication, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for NAKIVO Backup & Replication by email, built from the raw record of the edition. It shows:
- where NAKIVO Backup & Replication is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name NAKIVO Backup & Replication, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.