Index › Products › Microsoft Defender for Identity / Entra ID Protection · October 2026 Edition

Microsoft · 1 category · Named, not ranked

Microsoft Defender for Identity / Entra ID Protection

14Judge labels

4First choices

0Negative labels

8 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Microsoft Defender for Identity / Entra ID Protection was named 5 times in ITDR, where Huntress Managed ITDR led with 51%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business4 of 79

under the label threshold

Mid-market8 of 105

under the label threshold

Enterprise6 of 91

under the label threshold

In itdr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Microsoft Defender for Identity / Entra ID Protection for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity threat detection and response	Identity and access	2%	8 of 105	0%	5	under 10 labels · led by Huntress Managed ITDR at 51%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Defender for Identity / Entra ID Protection yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Defender for Identity / Entra ID Protection across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	1	1	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels2

Paraphrase2 labelsNone

Comparative5 labels2not counted in share

Budget-constrained1 label1

Scale-constrained1 label1

Negative0 labelsNone

First choiceAlternativeMentionNegative14 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Start with Microsoft Defender for Identity if you have Microsoft 365 E5, as it's included and integrates seamlessly.” GLM 4.7 FlashX · ITDR · direct prompt · first choice

“If You're Microsoft-Heavy: Microsoft Defender for Identity + Entra ID Protection” Kimi K2 · ITDR · direct prompt · alternative

“Choose Microsoft if you are a Microsoft shop.” GPT-5.4 mini · ITDR · comparative prompt · alternative

“Best if You're Already in Microsoft E5” DeepSeek V4 Flash · ITDR · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Microsoft Defender for Identity / Entra ID Protection, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Defender for Identity / Entra ID Protection was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Huntress Managed ITDR9 of 146Not among the top eight

CrowdStrike Falcon Identity Protection9 of 140Not among the top eight

SentinelOne Singularity Identity6 of 140Not among the top eight

Silverfort ITDR5 of 140Not among the top eight

Okta Identity Threat Protection4 of 140Not among the top eight

Semperis Directory Services Protector3 of 140Not among the top eight

Cynet2 of 140Not among the top eight

Sophos ITDR2 of 140Not among the top eight

Abnormal AI1 of 140Not among the top eight

BeyondTrust1 of 140Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Defender for Identity / Entra ID Protection. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 14 answers that named Microsoft Defender for Identity / Entra ID Protection and are not a share of its labels.

Domains cited

huntress.com9

microsoft.comYour site9

cynet.com8

expertinsights.com8

breachsense.com6

crowdstrike.com6

g2.com6

guardz.com6

gartner.com5

gbhackers.com5

Fifty-nine of the sixty-eight domain citations in answers naming Microsoft Defender for Identity / Entra ID Protection came from somebody else's page.

Pages cited

huntress.com/itdr-guide/best-itdr-vendors9

cynet.com/security-foundations/identity-security/itdr-vendors8

expertinsights.com/identity-and-access-management/the-top-identity-threat-detection-and-re8

microsoft.com/en-us/security/business/solutions/identity-threat-detection-response7

breachsense.com/blog/itdr-tools6

gbhackers.com/itdr-solutions-compared-features-pricing5

guardz.com/blog/itdr-tools-for-msp5

cybersecuritynews.com/best-identity-threat-detection-and-response-solutions4

Pages are listed as the models cited them.

Search and answers

Where Microsoft Defender for Identity / Entra ID Protection stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: not counted (“microsoft defender for identity / entra id protection”)
AI search demand for its name, est.: 1 a month
Its own site: It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 8 of 105 in ITDR

Segment leader

51%

Huntress Managed ITDR

First choices: 4 across its categories
Named in: 14 answers
Its own site cited: in 14 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Microsoft Defender for Identity / Entra ID Protection

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Defender for Identity / Entra ID Protection; a claim can dispute any of them.

Microsoft Defender for Identity (MDI) + Entra ID Protection 1Microsoft Defender for Identity + Entra ID Protection 1

Follow Microsoft Defender for Identity / Entra ID Protection

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Microsoft is the company behind Microsoft Defender for Identity / Entra ID Protection.

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On record

Company records

Also from Microsoft: Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more

In its own words

Stated by the vendor, not checked

Positioning: a comprehensive solution
microsoft.com/en-us/microsoft-365/microsoft-defender-for-individuals/what-is-identity-theft
For: individuals and families
microsoft.com/en-us/microsoft-365/microsoft-defender-for-individuals/what-is-identity-theft
Free plan or trial: Try for free microsoft.com/en-us/microsoft-365/microsoft-defender-for-individuals/what-is-identity-theft
Hosting: United States and US territories
Not stated on the pages read: Price, starting price, integrations, certifications, customers

What Microsoft Defender for Identity / Entra ID Protection's own pages state, read October 5, 2026: microsoft.com/en-us/microsoft-365/microsoft-defender-for-individuals/what-is-identity-theft, microsoft.com/en-us/microsoft-365/microsoft-defender-for-individuals/identity-protection-and-prevention. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Defender for Identity / Entra ID Protection's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Defender for Identity / Entra ID Protection, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Microsoft Defender for Identity / Entra ID Protection by email, built from the raw record of the edition. It shows:

where Microsoft Defender for Identity / Entra ID Protection is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Microsoft Defender for Identity / Entra ID Protection, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.