Small business▼−4Since September 2026: 10% → 7%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 10% in September 2026
Inside the floor by 7 pointsRank 3 of 69, unchanged
1 category · RankedPeplink
28Judge labels
5First choices
6Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
6% in SD-WAN for small business buyers
Rank 7 of 73 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 22% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business3 of 71
6%15 labels
accepted challenger
Mid-market7 of 73
4%9 labels
under the label threshold
Enterprise52 of 52
0%4 labels
under the label threshold
In sd-wan · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Peplink for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SD-WAN | Network and edge | 4% | 7 of 73 | 22% | 9 | under 10 labels · led by Fortinet Secure SD-WAN at 50% | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Peplink held within the floor in its one category: no change cleared 11 points.
Best category · SD-WAN · by segment
Mid-market▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 0% in September 2026
Inside the floor by 6 pointsRank 17 → 7 of 67
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 29 → 47 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SD-WAN | 0% | 5% | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 7 of 73 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Peplink across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Peplink across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 1 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase3 labelsNone
Comparative0 labelsNone
Budget-constrained14 labels5
Scale-constrained0 labelsNone
Negative9 labels1not counted in share
First choiceAlternativeMentionNegative28 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“both considered among the best budget-friendly options for companies with limited budgets” Mistral Small · SD-WAN · budget prompt · first choice
“For the most limited budgets: Start with Peplink - it has the lowest entry cost” Kimi K2 · SD-WAN · budget prompt · first choice
“with Peplink as the preferred low-cost hardware alternative for very small deployments” Muse Glimmer 30B · SD-WAN · budget prompt · alternative
“Small businesses, easy multi-link aggregation | Less enterprise-scale security” Grok 4.20 · SD-WAN · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Peplink, Nuage, Cradlepoint, Barracuda, FatPipe and Riverbed have been repeatedly flagged for below-average market visibility and limited geographic reach” Muse Glimmer 30B · SD-WAN · negative prompt · soft negative
“Gartner ranks them as Niche Players or worse—limited visibility, geographic reach, product gaps” Grok 4.20 · SD-WAN · negative prompt · soft negative
Named alongside
The products named in the same answers as Peplink, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Peplink was named but was not.ShowHide
Named alongside
The products named in the same answers as Peplink, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Peplink was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Peplink. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 28 answers that named Peplink and are not a share of its labels.
Domains cited
guideflow.com21
us.fitgap.com19
gartner.com12
reddit.com12
fortinet.com11
g2.com10
interfacesystems.com10
sequentur.com10
itechguides.com9
sourceforge.net9
123 of the 123 domain citations in answers naming Peplink came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
peplink.com is not in Google's top ten for any of the category's searches. In the answers, Peplink takes 4% of first choices and Fortinet Secure SD-WAN takes 50%.ShowHide
Search and answers
peplink.com is not in Google's top ten for any of the category's searches. In the answers, Peplink takes 4% of first choices and Fortinet Secure SD-WAN takes 50%.
ShowHideIn search
Google, US estimatesPosition for “sd-wan platform”
–
not in the top ten
Position for “sd-wan platforms”
–
not in the top ten
- Searches for its name, Google
- 5,400 a month (“peplink”)
- AI search demand for its name, est.
- 451 a month
- Organic visits to its site
- about 18,246 a month
- Searches its site ranks for
- 3,741 · 322 in the top three
- Sites linking to it
- 3,390
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
4%
rank 7 of 73 in SD-WAN
Segment leader
50%
Fortinet Secure SD-WAN
- First choices
- 5 across its categories
- Named in
- 28 answers
- Its own site cited
- in 28 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on peplink.com
552
subdomains included
Content
410
counted in the table below
Documentation
5
Product · Integration
64 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 242 | undated | SD-WAN, MDR | ||
| News or press | 136 | 0 | 2025-05-22 | SD-WAN | |
| Conference or event | 14 | 0 | 2025-07-24 | ||
| Blog | 10 | 0 | 2023-11-09 | SD-WAN | |
| Glossary or explainer | 6 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Report or ebook | 1 | undated |
Most recent
- 2025-07-24Peplink tech summit orlando 2025 conference or event
- 2025-05-22Peplink and iridium announce strategic partnership to deliver companion backup solution for cellular and satellite users news or press
- 2025-03-07Peplink global summit 2025 conference or event
- 2025-01-09Peplink and starlink solution powers peplink tech summit hosted by west networks conference or event
- 2024-10-04Speedfusion how peplink can supercharge connectivity news or press
- 2024-09-19Unlocking the power of a peplink and starlink integrated solution news or press
Events in person
Last twelve months
- November 2, 2025 to November 5, 2025Peplink Tech Summit Orlando 2025Orlando
As the event pages on peplink.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page peplink.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Peplink
What the judge wrote, as written, with how often. The vendor table decides that these count as Peplink; a claim can dispute any of them.
Peplink (SpeedFusion) 2Peplink SD-WAN 2
Follow Peplink
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Peplink is its own company.ShowHide
The company
Peplink is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Supercharged Connectivity
- For
- enterprise, service provider, mobile or specialized markets
- Certifications
- FirstNetT-PriorityVerizon FrontlineFIPS 140-2PCI DSS 3.2 compliant
- Customers named
- SIEM ShippingContrivianHeathgate ResourcesTerrenovaBlueFitSeafarInnoptus Solar TeamRLL Racing
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Peplink's own pages state, read September 28, 2026: peplink.com, peplink.com/support/compliance, peplink.com/products, peplink.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Peplink's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Peplink, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Peplink by email, built from the raw record of the edition. It shows:
- where Peplink is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Peplink, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.