Small business▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
3%from 0% in September 2026
Inside the floor by 8 pointsRank 50 → 9 of 53
Elastic · 5 categories · RankedElastic Stack
176Judge labels
7First choices
60Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
6% in Logs for mid-market buyers
Rank 5 of 73 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 30% of its 54 labels there were negative.
What the models named instead of Elastic Stack →By buyer segmentRead the same way at every buyer size.
Small business11 of 56
3%46 labels
criticized challenger
Mid-market5 of 73
6%54 labels
criticized challenger
Enterprise3 of 66
4%52 labels
accepted challenger
In logs · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Elastic Stack for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Log management | IT operations and endpoint | 6% | 5 of 73 | 30% | 54 | criticized challenger | ▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Observability platforms | IT operations and endpoint | 0% | 61 of 80 | 50% | 4 | under 10 labels · led by Grafana at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Infrastructure monitoring | IT operations and endpoint | 0% | 57 of 79 | 50% | 2 | under 10 labels · led by Datadog at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SIEM platforms | Security operations | 0% | 51 of 61 | 50% | 2 | under 10 labels · led by Microsoft Sentinel at 38% | newNew since September 2026: not ranked then, 0% now. |
| Error and crash monitoring | Developer platform | 0% | 34 of 42 | 100% | 1 | under 10 labels · led by Sentry at 76% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Elastic Stack held within the floor in all five categories: no change cleared 11 points.
Best category · Logs · by segment
Mid-market▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 2% in September 2026
Inside the floor by 6 pointsRank 13 → 5 of 66
Enterprise▼−3Since September 2026: 7% → 5%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 7% in September 2026
Inside the floor by 8 pointsRank 3 of 62, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Logs | 2% | 7% | ▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 5 of 73 |
| Observability | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 61 of 80 |
| Infra monitoring | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 49 → 57 of 79 |
| SIEM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 51 of 61, unchanged |
| Error monitoring | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 28 → 34 of 42 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Elastic Stack across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Elastic Stack across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 5 | 1 | 8 |
| GPT-5.4 mini | 0 | 3 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 4 | 6 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 2 | 2 | 5 |
| Mistral Small | 1 | 1 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 3 | 0 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 4 | 1 | 6 | 11 |
| Kimi K2 | 0 | 0 | 2 | 4 | 6 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 1 | 4 |
| MiniMax M2.5 | 0 | 2 | 2 | 1 | 5 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 2 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct27 labelsNone
Paraphrase30 labels2
Comparative31 labelsNone
Budget-constrained28 labels3
Scale-constrained21 labels2
Negative39 labelsNone
First choiceAlternativeMentionNegative176 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“This is a popular open-source option that is highly customizable and scalable. It's free to use” Mistral Small · Logs · budget prompt · first choice
“Datadog or Elastic Cloud are the most common sweet spots for companies of your size” DeepSeek V4 Flash · Logs · scale prompt · first choice
“I'd suggest Datadog or ELK Stack as starting points” Claude Haiku 4.5 · Logs · paraphrase prompt · first choice
“best if you want more control and potentially lower cost at scale, and you have technical staff to manage it” GPT-5.4 mini · Logs · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The Trap to Avoid: The "Free" ELK Stack (Elasticsearch)... This is often a financial mistake for small companies.” Gemini 3.5 Flash · Logs · budget prompt · hard negative
“Avoid spending money on a tool that requires a full-time engineer just to keep the lights on (like raw ELK).” GLM 4.7 FlashX · Logs · negative prompt · hard negative
“Verdict: Avoid self-hosting unless you have dedicated DevOps/SRE resources.” Kimi K2 · Logs · negative prompt · hard negative
“High operational overhead; requires dedicated engineering resources” Kimi K2 · Logs · paraphrase prompt · hard negative
Named alongside
The products named in the same answers as Elastic Stack, over the 167 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Elastic Stack was named but was not.ShowHide
Named alongside
The products named in the same answers as Elastic Stack, over the 167 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Elastic Stack was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Elastic Stack. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 135 of the 167 answers that named Elastic Stack and are not a share of its labels.
Domains cited
openobserve.ai73
cribl.io65
middleware.io61
dupple.com43
signoz.io41
us.fitgap.com40
learn.g2.com37
guideflow.com36
motadata.com34
dnsstuff.com33
463 of the 463 domain citations in answers naming Elastic Stack came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
elastic.co ranks 8 on Google for the category's searches. In the answers, Elastic Stack takes 6% of first choices and Datadog Log Management takes 28%.ShowHide
Search and answers
elastic.co ranks 8 on Google for the category's searches. In the answers, Elastic Stack takes 6% of first choices and Datadog Log Management takes 28%.
ShowHideIn search
Google, US estimatesPosition for “log management platform”
8
Position for “log management platforms”
9
- Searches for its name, Google
- 880 a month (“elastic stack”)
- AI search demand for its name, est.
- 20 a month
- Its company's site
- elastic.co shared with Elastic's other products; the figures are the site's
- Organic visits to its site
- about 208,306 a month
- Searches its site ranks for
- 106,203 · 2,623 in the top three
- Sites linking to it
- 41,056
- Paid Google search
- 2 searches its ads show for, about 3 clicks and $0 a month (estimate)
In answers
This editionShare of first choices
6%
rank 5 of 73 in logs
Segment leader
28%
Datadog Log Management
- First choices
- 7 across its categories
- Named in
- 167 answers
- Its own site cited
- in 135 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Elastic Stack
What the judge wrote, as written, with how often. The vendor table decides that these count as Elastic Stack; a claim can dispute any of them.
Elastic 10ELK Stack (Elasticsearch, Logstash, Kibana) 6ELK Stack 4Elastic Cloud 4ELK 3Elastic (ELK Stack) 3ELK Stack (Elasticsearch) 2Elastic Stack (ELK) 2Elastic Stack (ELK: Elasticsearch, Logstash, Kibana) 2ELK (Elasticsearch, Logstash, Kibana) 1ELK / Elastic Stack Open Source 1ELK Stack (Elastic) 1ELK Stack (Elasticsearch + Kibana + Logstash/Filebeat) 1ELK Stack (Elasticsearch + Logstash + Kibana) 1ELK Stack (Elasticsearch, Logstash, and Kibana) 1ELK Stack (Elasticsearch/Logstash/Kibana) 1ELK/Elasticsearch 1Elastic (ELK) 1Elastic (Elasticsearch / Elastic Observability) 1Elastic (SSPL/ELv2) 1Elastic Cloud (ELK) 1Elastic Cloud / ELK Stack 1Elastic Stack (Elastic Cloud) 1Elastic Stack / ELK / OpenSearch 1
Follow Elastic Stack
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Elastic is the company behind Elastic Stack.ShowHide
The company
Elastic is the company behind Elastic Stack.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Meet the search platform that helps you search, solve, and succeed
- For
- IT, operations, and application teams
- Price stated
- most features at no additional cost elastic.co/elastic-stack/security
- Free plan or trial
- Spin up a free, 14-day trial of the Elasticsearch Service. No credit card required. elastic.co/elastic-stack
- Integrations claimed
- 200 elastic.co/elastic-stack
- Certifications
- FIPS 140-2Section 508HIPAAPCI DSSFISMAISOGDPRFIPS 140-2 mode
- Hosting
- AWSAzureGoogle Cloud
- Customers named
- DocusignUOLPepsi
- Not stated on the pages read
- Starting price
What Elastic Stack's own pages state, read September 28, 2026: elastic.co/elastic-stack, elastic.co/elastic-stack/security, elastic.co/elastic-stack/features, elastic.co/elastic-stack/servicenow, elastic.co/cloud-onboarding/elastic-stack. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Elastic Stack's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Elastic Stack, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Elastic Stack by email, built from the raw record of the edition. It shows:
- where Elastic Stack is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Elastic Stack, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.