Every category where a model named DigiCert ONE for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Certificate lifecycle management	Identity and access	0%	25 of 104	17%	6	under 10 labels · led by Sectigo Certificate Manager at 27%
Non-human identity management	Identity and access	0%	62 of 128	0%	1	under 10 labels · led by JumpCloud at 14%

Movement

This is the first edition on this tier, so no move can be computed for DigiCert ONE yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated DigiCert ONE across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	0	0	1
Mistral Small	2	0	0	2
DeepSeek V4 Flash	1	0	1	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels1

Paraphrase4 labelsNone

Comparative8 labels1not counted in share

Budget-constrained2 labelsNone

Scale-constrained3 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative27 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for broad enterprise digital trust: DigiCert ONE, pairing public CA scale with lifecycle automation.” Muse Glimmer 30B · NHI management · comparative prompt · alternative

“If you already use or prefer DigiCert as your public CA → DigiCert ONE” DeepSeek V4 Flash · Certificate management · comparative prompt · alternative

“ideal for small to midsize teams, offering unified certificate management” Mistral Small · Certificate management · direct prompt · alternative

“For broad certificate types: DigiCert ONE.” Mistral Small · Certificate management · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Watch for CA-bundled management tools (DigiCert ONE, Entrust, Sectigo's bundled manager) — they can quietly lock you into that vendor's CA” DeepSeek V4 Flash · Certificate management · negative prompt · soft negative

Named alongside

The products named in the same answers as DigiCert ONE, over the 27 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DigiCert ONE was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Sectigo Certificate Manager22 of 276Not among the top eight

Keyfactor Command18 of 272Not among the top eight

AppViewX CERT+16 of 270Not among the top eight

AWS Certificate Manager10 of 270Not among the top eight

Venafi9 of 276Not among the top eight

ZeroSSL8 of 271Not among the top eight

Keyfactor6 of 272Not among the top eight

CyberArk Certificate Manager6 of 270Not among the top eight

HashiCorp Vault5 of 270Not among the top eight

Certify The Web4 of 272Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named DigiCert ONE. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 25 of the 27 answers that named DigiCert ONE and are not a share of its labels.

Domains cited

g2.com18

sectigo.com17

gitnux.org14

guideflow.com13

worldmetrics.org13

cyberpress.org12

devopsschool.com11

keyfactor.com11

gartner.com10

keytos.io9

128 of the 128 domain citations in answers naming DigiCert ONE came from somebody else's page.

Pages cited

cyberpress.org/certificate-lifecycle-pki-by-use-case11

guideflow.com/blog/ssl-certificate-management-software11

gartner.com/reviews/market/certificate-lifecycle-management-clm10

gitnux.org/best/certificate-lifecycle-management-software10

keytos.io/blog/pki/the-best-certificate-lifecycle-management-according-to-g29

devopsschool.com/blog/top-10-certificate-management-tools-features-pros-cons-comparison8

guptadeepak.com/tools/top-5-pki-certificate-lifecycle-management-tools-20268

sectigo.com/enterprise-solutions/certificate-manager8

Pages are listed as the models cited them.

Search and answers

digicert.com ranks 4 on Google for the category's searches. In the answers, DigiCert ONE takes 0% of first choices and Sectigo Certificate Manager takes 27%.

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In search

Google, US estimates

Position for “certificate lifecycle management platform”

Position for “certificate lifecycle management platforms”

Searches for its name, Google: 260 a month (“digicert one”)
AI search demand for its name, est.: 2 a month
Organic visits to its site: about 510,419 a month
Searches its site ranks for: 17,127 · 3,031 in the top three
Sites linking to it: 21,302
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

6 ads · 6 text · 5 shown in the last 30 days

First shown March 2026, as DigiCert, Inc., verified. Ads started 2025-11 to 2026-10: 6 in the year.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 25 of 104 in certificate management

Segment leader

27%

Sectigo Certificate Manager

First choices: 1 across its categories
Named in: 27 answers
Its own site cited: in 25 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on digicert.com

7,641

subdomains included

Content

1,392

counted in the table below

Documentation

205

Product · Integration

76 · 191

Kind	Pages	Last 90 days	Categories named
Blog	924	undated	Managed DNS, CDN
Glossary or explainer	227	undated	CDN, Managed DNS
News or press	123	undated	Certificate management, Managed DNS
Comparison	43	undated	Managed DNS
Conference or event	33	undated
Report or ebook	20	undated	Certificate management
Webinar or virtual event	15	undated
Template or tool	4	undated
Case study	3	undated

How it is countedHide how it is counted

Every page digicert.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name Managed DNS (18); 8 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as DigiCert ONE

What the judge wrote, as written, with how often. The vendor table decides that these count as DigiCert ONE; a claim can dispute any of them.

DigiCert ONE (Trust Lifecycle Manager) 1

Follow DigiCert ONE

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

DigiCert ONE is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: The only comprehensive PKI+DNS platform for the scale and speed of modern digital trust.
digicert.com
For: partners
digicert.com/partners
Customers named: ZscalerOracleCloudflareIBMKyndrylAbbottPanasonicWattwatchers
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What DigiCert ONE's own pages state, read October 5, 2026: digicert.com, digicert.com/faq/compliance, digicert.com/solutions/ai-trust, digicert.com/case-studies, digicert.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DigiCert ONE's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DigiCert ONE, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for DigiCert ONE by email, built from the raw record of the edition. It shows:

where DigiCert ONE is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name DigiCert ONE, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.