Every category where a model named AWS Certificate Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Certificate lifecycle management	Identity and access	6%	4 of 104	0%	18	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for AWS Certificate Manager yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated AWS Certificate Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	0	1
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	0	2	1	3
Mistral Small	0	1	1	2
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	1	0	1	2
Qwen 3.7 Flash	0	1	0	1
Kimi K2	1	0	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	1	1	2
GPT-6 Luna	0	1	0	1
Muse Glimmer 30B	0	0	2	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase16 labels1

Comparative15 labelsNone

Budget-constrained6 labels2

Scale-constrained4 labelsNone

Negative8 labels1not counted in share

First choiceAlternativeMentionNegative55 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“AWS Certificate Manager - a service that lets you easily provision, manage, and deploy Secure Sockets Layer/Transport Layer Security (SSL/TLS) certificates” Llama 4 Maverick · Certificate management · paraphrase prompt · first choice

“the best choice is usually AWS Certificate Manager (ACM) if your certificates are mainly used in AWS, because it issues certificates at no cost” Perplexity Sonar · Certificate management · budget prompt · first choice

“or AWS Certificate Manager if you're AWS-native” Kimi K2 · Certificate management · budget prompt · first choice

“AWS Certificate Manager (ACM) is free for public certificates and handles automated renewal seamlessly” Gemini 3.5 Flash · Certificate management · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as AWS Certificate Manager, over the 55 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Certificate Manager was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Sectigo Certificate Manager34 of 5510Compare →

Keyfactor Command26 of 553Compare →

ZeroSSL20 of 555Not among the top eight

AppViewX CERT+18 of 550Compare →

DigiCert Trust Lifecycle Manager14 of 553Compare →

Certbot12 of 552Not among the top eight

Certify The Web12 of 552Not among the top eight

Venafi12 of 552Not among the top eight

Smallstep Certificate Manager11 of 553Not among the top eight

DigiCert ONE10 of 551Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named AWS Certificate Manager. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 51 of the 55 answers that named AWS Certificate Manager and are not a share of its labels.

Domains cited

g2.com29

sectigo.com29

worldmetrics.org28

gitnux.org25

guideflow.com22

devopsschool.com20

qcecuring.com19

slashdot.org19

infisical.com16

keyfactor.com16

223 of the 223 domain citations in answers naming AWS Certificate Manager came from somebody else's page.

Pages cited

guideflow.com/blog/ssl-certificate-management-software22

worldmetrics.org/best/certificate-management-software19

gitnux.org/best/certificate-lifecycle-management-software17

devopsschool.com/blog/top-10-certificate-management-tools-features-pros-cons-comparison16

infisical.com/blog/best-certificate-management-tools15

qcecuring.com/blog/best-clm-platforms-202615

cyberpress.org/certificate-lifecycle-pki-by-use-case14

thectoclub.com/tools/best-certificate-lifecycle-management-software14

Pages are listed as the models cited them.

Search and answers

Where AWS Certificate Manager stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,300 a month (“aws certificate manager”)
AI search demand for its name, est.: 25 a month
Its own site: It sits on AWS's site (aws.amazon.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 4 of 104 in certificate management

Segment leader

27%

Sectigo Certificate Manager

First choices: 3 across its categories
Named in: 55 answers
Its own site cited: in 51 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as AWS Certificate Manager

What the judge wrote, as written, with how often. The vendor table decides that these count as AWS Certificate Manager; a claim can dispute any of them.

AWS Certificate Manager (ACM) 7

Follow AWS Certificate Manager

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

AWS is the company behind AWS Certificate Manager.

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On record

Company records

Also from AWS: AWS ACM, AWS ACM Private CA, AWS ALB, AWS ALB/ELB, AWS ALB/NLB, AWS API Gateway HTTP APIs, AWS Amazon Aurora, AWS App Runner and 87 more

In its own words

Stated by the vendor, not checked

Positioning: Provision and manage SSL/TLS certificates for use with AWS, hybrid, and multicloud workloads
aws.amazon.com/certificate-manager
For: Organizations using AWS, hybrid, or multicloud workloads; workloads running on EC2 instances, containers, on-premises hosts, and AWS services
aws.amazon.com/certificate-manager
Price stated: Public and private SSL/TLS certificates provisioned through ACM and used exclusively with ACM-integrated services are free. If you choose to issue exportable public certificates, you pay for certificate issuance, certificate renewal, and related API usage. You pay a monthly fee for the operation of each private CA until you delete it, and for the private certificates you issue that are not used exclusively with ACM-integrated services. aws.amazon.com/certificate-manager/faqs
Starting price: No cost aws.amazon.com/certificate-manager/pricing
Free plan or trial: Public and private SSL/TLS certificates provisioned through ACM and used exclusively with ACM-integrated services are free. aws.amazon.com/certificate-manager/faqs
Integrations claimed: 3 aws.amazon.com/certificate-manager
Hosting: US East (N. Virginia)
Not stated on the pages read: Certifications, customers

What AWS Certificate Manager's own pages state, read October 5, 2026: aws.amazon.com/certificate-manager, aws.amazon.com/certificate-manager/faqs, aws.amazon.com/certificate-manager/pricing, aws.amazon.com/certificate-manager/features, aws.amazon.com/certificate-manager/resources. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS Certificate Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS Certificate Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for AWS Certificate Manager by email, built from the raw record of the edition. It shows:

where AWS Certificate Manager is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name AWS Certificate Manager, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.