2 categories · Named, not rankedDell
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data center networking | Network and edge | 2% | 12 of 165 | 14% | 7 | under 10 labels · led by Arista Networks at 27% | |
| SASE platforms | Network and edge | 0% | 31 of 45 | 0% | 1 | under 10 labels · led by Cato Networks at 35% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated Dell across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Go with Edgecore or Dell PowerSwitch S4100/S5200 series running SONiC (free)” DeepSeek V4 Flash · Data center networking · budget prompt · first choice
“look at turnkey open-networking platforms supported by vendors like Dell (which offers enterprise-supported SONiC)” Gemini 3.5 Flash · Data center networking · negative prompt · alternative
“commodity hardware from vendors like Edge-Core or Dell” Mistral Small · Data center networking · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“In Gartner's 2025 switching comparison, Dell scored lower than the leaders” GPT-5.4 mini · Data center networking · comparative prompt · soft negative
Named alongside
The products named in the same answers as Dell, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dell was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 20 answers that named Dell and are not a share of its labels.
Domains cited
Thirty-five of the thirty-eight domain citations in answers naming Dell came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
dell.com ranks 6 on Google for the category's searches. In the answers, Dell takes 2% of first choices and Arista Networks takes 27%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 368,000 a month (“dell”)
- AI search demand for its name, est.
- 213,970 a month
- Organic visits to its site
- about 13,697,880 a month
- Searches its site ranks for
- 395,731 · 66,192 in the top three
- Sites linking to it
- 134,964
- Paid Google search
- 48 searches its ads show for, about 894 clicks and $10,867 a month (estimate)
In answers
This edition- First choices
- 3 across its categories
- Named in
- 20 answers
- Its own site cited
- in 13 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 77 | 76 | 2026-09-25 | ||
| Glossary or explainer | 47 | 47 | 2026-09-28 | ||
| Blog | 22 | 20 | 2026-09-28 | ||
| News or press | 3 | undated | |||
| Conference or event | 2 | 1 | 2026-09-24 | ||
| Report or ebook | 2 | 1 | 2026-09-21 | ||
| Webinar or virtual event | 1 | 1 | 2026-09-16 |
Most recent
- 2026-09-28The best ai data architecture fits the estate you already have blog
- 2026-09-28A new era of ai agents demands a new security model blog
- 2026-09-28Artificial intelligence services glossary or explainer
- 2026-09-25Training and certification glossary or explainer
- 2026-09-25Customer stories lakshmikumaran and sridharan attorneys case study
- 2026-09-25Customer stories caliber financial services case study
How it is countedHide how it is counted
Every page dell.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Dell
Follow Dell
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Dell is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Dell provides technology solutions, services & support. Buy Laptops, Touch Screen PCs, Desktops, Servers, Storage, Monitors, Gaming & Accessories.
- For
- Home purchases and business purchases
- Free plan or trial
- Join Dell Rewards for free dell.com
- Customers named
- McLaren Racing
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting
What Dell's own pages state, read October 5, 2026: dell.com. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dell's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dell, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Dell by email, built from the raw record of the edition. It shows:
- where Dell is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Dell, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.