IT AI Index

Index › Products › Dell EMC · October 2026 Edition

2 categories · Named, not ranked

Dell EMC

14Judge labels

0First choices

4Negative labels

8 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

4 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Dell EMC was named 4 times in Enterprise storage and 1 other category, where Dell PowerStore led with 16%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business153 of 184

under the label threshold

Mid-market49 of 167

under the label threshold

Enterprise25 of 143

under the label threshold

In enterprise storage · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Dell EMC for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Enterprise storage systems	Cloud and infrastructure	0%	49 of 167	33%	3	under 10 labels · led by Dell PowerStore at 16%
Data center networking	Network and edge	0%	93 of 165	0%	1	under 10 labels · led by Arista Networks at 27%

Movement

This is the first edition on this tier, so no move can be computed for Dell EMC yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Dell EMC across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.20	0	0	1	1
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase0 labelsNone

Comparative2 labels1not counted in share

Budget-constrained2 labelsNone

Scale-constrained4 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative14 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Dell EMC is a market leader, known for robust, scalable solutions... Dell EMC often leads in market share” Mistral Small · Enterprise storage · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Dell, Hitachi Vantara, IBM, Fujitsu, and Seagate fell from leader status due to gaps in features” Grok 4.20 · Enterprise storage · negative prompt · soft negative

Named alongside

The products named in the same answers as Dell EMC, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dell EMC was named but was not.

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ProductSame answerTook the first choice insteadHead to head

NetApp AFF13 of 141Not among the top eight

HPE11 of 140Not among the top eight

Pure Storage FlashArray10 of 142Not among the top eight

Hitachi Vantara5 of 140Not among the top eight

IBM5 of 140Not among the top eight

HPE MSA2 of 141Not among the top eight

Infinidat InfiniBox2 of 141Not among the top eight

Synology NAS2 of 141Not among the top eight

Dell PowerScale2 of 140Not among the top eight

Weka WEKApod2 of 140Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Dell EMC. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 14 answers that named Dell EMC and are not a share of its labels.

Domains cited

storagenewsletter.com8

techtarget.com7

dell.comYour site6

scribd.com6

enterprisestorageforum.com5

i.dell.comYour site4

linkedin.com4

speclens.ai4

c4cgroup.co.uk3

dhgs2q3hgrx0j.cloudfront.net3

Forty of the fifty domain citations in answers naming Dell EMC came from somebody else's page.

Pages cited

storagenewsletter.com/2024/02/05/gigaom-radar-for-primary-storage-for-large-enterprises-26

techtarget.com/it-infrastructure/feature/The-best-enterprise-data-storage-products-of-20246

techtarget.com/searchstorage/feature/The-best-enterprise-data-storage-products-of-20246

speclens.ai/solutions/storage-procurement4

c4cgroup.co.uk/guides/choosing-enterprise-storage3

dhgs2q3hgrx0j.cloudfront.net/Evaluation_checklist_91ae5539a6.pdf3

i.dell.com/sites/csdocuments/Shared-Content_data-Sheets_Documents/en/dell-enterprise-stora3

infinidat.com/en/blog/2024-enterprise-storage-trends3

Pages are listed as the models cited them.

Search and answers

dell.com ranks 7 on Google for the category's searches. In the answers, Dell EMC takes 0% of first choices and Dell PowerStore takes 16%.

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In search

Google, US estimates

Position for “enterprise storage array”

–

not in the top ten

Position for “enterprise storage systems”

–

not in the top ten

Searches for its name, Google: 8,100 a month (“dell emc”)
AI search demand for its name, est.: 603 a month
Organic visits to its site: about 13,697,880 a month
Searches its site ranks for: 395,731 · 66,192 in the top three
Sites linking to it: 134,964
Paid Google search: 48 searches its ads show for, about 894 clicks and $10,867 a month (estimate)

Ads on GoogleDetailLess

63+ ads · 62 text, 1 image · 63 shown in the last 30 days

First shown October 2021, as DELL USA L.P., verified. Ads started 2025-10 to 2026-09: 62 in the year, 1 before. 57 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 49 of 167 in enterprise storage

Segment leader

16%

Dell PowerStore

First choices: 0 across its categories
Named in: 14 answers
Its own site cited: in 12 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on dell.com

164

subdomains included

Content

154

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest
Case study	77	76	2026-09-25
Glossary or explainer	47	47	2026-09-28
Blog	22	20	2026-09-28
News or press	3	undated
Conference or event	2	1	2026-09-24
Report or ebook	2	1	2026-09-21
Webinar or virtual event	1	1	2026-09-16

Most recent

2026-09-28The best ai data architecture fits the estate you already have blog
2026-09-28A new era of ai agents demands a new security model blog
2026-09-28Artificial intelligence services glossary or explainer
2026-09-25Training and certification glossary or explainer
2026-09-25Customer stories lakshmikumaran and sridharan attorneys case study
2026-09-25Customer stories caliber financial services case study

How it is countedHide how it is counted

Every page dell.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Dell EMC

What the judge wrote, as written, with how often. The vendor table decides that these count as Dell EMC; a claim can dispute any of them.

Dell EMC (PowerStore, PowerMax) 1Dell EMC (PowerStore, PowerMax, Unity XT) 1Dell EMC (PowerStore/PowerMax) 1Dell EMC (PowerSwitch) 1

Follow Dell EMC

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dell EMC's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dell EMC, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Dell EMC by email, built from the raw record of the edition. It shows:

where Dell EMC is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Dell EMC, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.