Every category where a model named HPE MSA for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Enterprise storage systems	Cloud and infrastructure	0%	127 of 167	50%	2	under 10 labels · led by Dell PowerStore at 16%

Movement

This is the first edition on this tier, so no move can be computed for HPE MSA yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated HPE MSA across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels2

Paraphrase2 labels1

Comparative0 labelsNone

Budget-constrained6 labels3

Scale-constrained0 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative13 labels in all, every segment counted; 6 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Most Affordable Entry Point” Kimi K2 · Enterprise storage · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“HPE MSA (Modular Smart Array)... used to force you to buy new disk shelves when you upgraded controllers” DeepSeek V4 Flash · Enterprise storage · negative prompt · soft negative

Named alongside

The products named in the same answers as HPE MSA, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HPE MSA was named but was not.

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ProductSame answerTook the first choice insteadHead to head

NetApp AFF7 of 131Not among the top eight

Synology NAS4 of 133Not among the top eight

Dell PowerVault ME54 of 130Not among the top eight

Dell PowerStore3 of 131Not among the top eight

Dell PowerVault3 of 130Not among the top eight

HPE3 of 130Not among the top eight

Pure3 of 130Not among the top eight

QNAP2 of 131Not among the top eight

Dell EMC2 of 130Not among the top eight

TrueNAS Scale2 of 130Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HPE MSA. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 13 answers that named HPE MSA and are not a share of its labels.

Domains cited

dell.com10

techtarget.com7

enterprisestorageforum.com6

hpe.comYour site6

g2.com4

peerspot.com4

serokell.io4

storagenewsletter.com4

cdn.ttgtmedia.com3

alibaba.com2

Forty-four of the fifty domain citations in answers naming HPE MSA came from somebody else's page.

Pages cited

techtarget.com/it-infrastructure/feature/The-best-enterprise-data-storage-products-of-20245

dell.com/en-us/shop/scc/sc/storage-products4

enterprisestorageforum.com/software/san-storage-arrays4

serokell.io/blog/data-storage-solutions4

techtarget.com/searchstorage/feature/The-best-enterprise-data-storage-products-of-20244

cdn.ttgtmedia.com/searchSMBStorage/downloads/StorNetforSMBs_Essential_Guide_final.pdf3

dell.com/en-us/shopping/what-are-the-best-smb-storage-products3

storagenewsletter.com/2024/02/12/gigaom-radar-for-primary-storage-for-midsize-businesses3

Pages are listed as the models cited them.

Search and answers

Where HPE MSA stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 140 a month (“hpe msa”)
AI search demand for its name, est.: 53 a month
Its own site: It sits on HPE's site (hpe.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 127 of 167 in enterprise storage

Segment leader

16%

Dell PowerStore

First choices: 6 across its categories
Named in: 13 answers
Its own site cited: in 12 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as HPE MSA

What the judge wrote, as written, with how often. The vendor table decides that these count as HPE MSA; a claim can dispute any of them.

HPE MSA (Modular Smart Array) 1HPE MSA 1060/2060/2062 1

Follow HPE MSA

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HPE is the company behind HPE MSA.

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On record

Company records

Also from HPE: HPE 3PAR, HPE Alletra, HPE Alletra / Primera, HPE Alletra 5000/6000, HPE Alletra 9000, HPE Alletra MP B10000, HPE Alletra Storage, HPE Alletra Storage MP and 24 more

In its own words

Stated by the vendor, not checked

Positioning: HPE MSA Storage
community.hpe.com/t5/hpe-msa-storage/drivers/td-p/1069513
Not stated on the pages read: Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers

What HPE MSA's own pages state, read October 5, 2026: community.hpe.com/t5/hpe-msa-storage/san/td-p/160250, community.hpe.com/t5/hpe-msa-storage/drivers/td-p/1069513, community.hpe.com/t5/hpe-msa-storage/32gb-san/td-p/7207753, community.hpe.com/t5/hpe-msa-storage/drive-msa/td-p/7087300, community.hpe.com/t5/hpe-msa-storage/hba-driver/td-p/6974100. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HPE MSA's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HPE MSA, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HPE MSA by email, built from the raw record of the edition. It shows:

where HPE MSA is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HPE MSA, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.