Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 33 → 34 of 34
Azure · 1 category · RankedAzure Blob Storage
130Judge labels
6First choices
43Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
6% in Object storage for enterprise buyers
Rank 5 of 51 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 31% of its 42 labels there were negative.
What the models named instead of Azure Blob Storage →By buyer segmentRead the same way at every buyer size.
Small business43 of 43
0%35 labels
criticized challenger
Mid-market5 of 51
6%42 labels
criticized challenger
Enterprise4 of 56
6%50 labels
accepted challenger
In object storage · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Azure Blob Storage for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Object storage | Cloud and infrastructure | 6% | 5 of 51 | 31% | 42 | criticized challenger | ▼−1Since September 2026: 8% → 6%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Azure Blob Storage held within the floor in its one category: no change cleared 11 points.
Best category · Object storage · by segment
Mid-market▼−1Since September 2026: 8% → 6%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 8% in September 2026
Inside the floor by 10 pointsRank 4 → 5 of 46
Enterprise▲+5Since September 2026: 2% → 7%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 2% in September 2026
Inside the floor by 6 pointsRank 8 → 4 of 46
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Object storage | 8% | 6% | ▼−1Since September 2026: 8% → 6%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 5 of 51 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Azure Blob Storage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Azure Blob Storage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 4 | 0 | 4 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 1 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 3 | 4 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 1 | 1 | 2 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 1 | 3 |
| Kimi K2 | 0 | 3 | 0 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 2 | 4 |
| MiniMax M2.5 | 1 | 1 | 1 | 1 | 4 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 0 | 2 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct29 labels2
Paraphrase6 labelsNone
Comparative35 labelsNone
Budget-constrained11 labels1
Scale-constrained18 labels3
Negative31 labels1not counted in share
First choiceAlternativeMentionNegative130 labels in all, every segment counted; 6 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with AWS S3 or Azure Blob — native integration, massive ecosystem, but watch egress costs.” DeepSeek V4 Flash · Object storage · scale prompt · first choice
“I'd recommend Amazon S3 or Azure Blob Storage due to their enterprise-grade security” MiniMax M2.5 · Object storage · direct prompt · first choice
“Check AWS S3 / Azure Blob: If you are already deep in one ecosystem.” Qwen 3.7 Flash · Object storage · scale prompt · first choice
“Microsoft-centric environment | Azure Blob Storage | Native integration with Microsoft 365, Entra ID” Kimi K2 · Object storage · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"avoid or be cautious about ... those with high egress fees or minimum retention periods, such as GCS and Azure Cold"” Muse Glimmer 30B · Object storage · negative prompt · hard negative
“Avoid hyperscalers (AWS/GCP/Azure) on tight budgets due to egress/API add-ons.” Grok 4.20 · Object storage · budget prompt · hard negative
“High egress fees (e.g., AWS S3: $0.09/GB after free tier; GCS/Azure similar) lead to unpredictable bills and vendor lock-in” Grok 4.20 · Object storage · negative prompt · soft negative
“S3 compatibility is described as still in preview, so "compatible" does not necessarily mean feature-complete.” Perplexity Sonar · Object storage · negative prompt · soft negative
Named alongside
The products named in the same answers as Azure Blob Storage, over the 129 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Azure Blob Storage was named but was not.ShowHide
Named alongside
The products named in the same answers as Azure Blob Storage, over the 129 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Azure Blob Storage was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Azure Blob Storage. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 110 of the 129 answers that named Azure Blob Storage and are not a share of its labels.
Domains cited
digitalocean.com49
solved.scality.com47
github.com37
cloudian.com36
g2.com36
geekflare.com36
backblaze.com29
enterprisestorageforum.com26
worldmetrics.org26
mixpeek.com25
347 of the 347 domain citations in answers naming Azure Blob Storage came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Azure Blob Storage stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Azure Blob Storage stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 5,400 a month (“azure blob storage”)
- AI search demand for its name, est.
- 249 a month
- Its own site
- It sits on Azure's site (azure.cn), so there are no site figures for it alone
In answers
This editionShare of first choices
6%
rank 5 of 51 in object storage
Segment leader
46%
Backblaze B2
- First choices
- 6 across its categories
- Named in
- 129 answers
- Its own site cited
- in 110 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Azure Blob Storage
What the judge wrote, as written, with how often. The vendor table decides that these count as Azure Blob Storage; a claim can dispute any of them.
Azure Blob 10Microsoft Azure Blob Storage 9Azure 3Azure Blob Hot 1Azure Blob Storage (Microsoft) 1Azure Cold 1Microsoft Azure Blob (Hot/Cool/Archive) 1
Follow Azure Blob Storage
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Azure is the company behind Azure Blob Storage.ShowHide
The company
Azure is the company behind Azure Blob Storage.
ShowHideOn record
Company records- Also from Azure
- Azure ACR, Azure AD Conditional Access, Azure AD Graph API, Azure AI Document Intelligence, Azure AI Foundry, Azure AI Gateway, Azure AI Search, Azure API Management and 79 more
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Azure Blob Storage's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Azure Blob Storage, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Azure Blob Storage by email, built from the raw record of the edition. It shows:
- where Azure Blob Storage is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Azure Blob Storage, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.