Every category where a model named Azure Blob Storage for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Object storage	Cloud and infrastructure	8%	4 of 46	22%	46	accepted challenger
Backup and disaster recovery	Cloud and infrastructure	0%	74 of 121	0%	1	under 10 labels · led by Veeam at 18%

Movement

This is the first edition on this tier, so no move can be computed for Azure Blob Storage yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Azure Blob Storage across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	1	0	4
GPT-5.4 mini	0	2	2	1	5
Gemini 3.5 Flash	0	0	2	2	4
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	0	2	2	0	4
Mistral Small	1	1	1	1	4
DeepSeek V4 Flash	0	2	1	2	5
Llama 4 Maverick	0	0	1	1	2
Qwen 3.7 Flash	0	3	2	1	6
Kimi K2	0	2	1	1	4
GLM 4.7 FlashX	1	0	2	0	3
MiniMax M2.5	0	2	2	1	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct23 labels3

Paraphrase2 labelsNone

Comparative26 labels1not counted in share

Budget-constrained14 labels1

Scale-constrained21 labelsNone

Negative28 labelsNone

First choiceAlternativeMentionNegative114 labels in all, every segment counted; 4 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“S3 or Azure Blob Storage are strong defaults because they offer reliability, scalability, mature features, and good enterprise support” Claude Haiku 4.5 · Object storage · direct prompt · first choice

“Backblaze B2 or Microsoft Azure Blob Storage are the best starting points” GLM 4.7 FlashX · Object storage · direct prompt · first choice

“Amazon S3 and Microsoft Azure Blob Storage are the top choices” Mistral Small · Object storage · direct prompt · first choice

“Choose Azure Blob Storage if your stack is Microsoft-centric or you want flexible redundancy and access tiers.” GPT-5.4 mini · Object storage · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“~$18/TB/month plus ~$87/TB egress” DeepSeek V4 Flash · Object storage · budget prompt · hard negative

“Azure is the biggest culprit for S3-compatibility issues... If you use third-party tools... to talk to Azure, things often break” Qwen 3.7 Flash · Object storage · negative prompt · soft negative

“S3 compatibility is still in preview and not fully mature ... may not be a stable choice yet” Mistral Small · Object storage · negative prompt · soft negative

“stay with S3, Google Cloud Storage, or Azure Blob — but budget for higher cost.” DeepSeek V4 Flash · Object storage · direct prompt · soft negative

Named alongside

The products named in the same answers as Azure Blob Storage, over the 111 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Azure Blob Storage was named but was not.

ProductSame answerTook the first choice insteadHead to head

Amazon S3108 of 11132Not in the top three

Google Cloud Storage107 of 1110Not in the top three

Wasabi71 of 1119Not in the top three

Backblaze B268 of 11120Not in the top three

Cloudflare R260 of 11116Not in the top three

MinIO43 of 1110Not in the top three

DigitalOcean Spaces35 of 1111Not in the top three

IBM Cloud Object Storage25 of 1111Not in the top three

Scality RING14 of 1111Not in the top three

Linode Object Storage14 of 1110Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Azure Blob Storage. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 79 of the 111 answers that named Azure Blob Storage and are not a share of its labels.

Domains cited

mixpeek.com34

solved.scality.com34

gartner.com30

enterprisestorageforum.com26

digitalocean.com25

cloudexpat.com23

github.com22

solutionsreview.com20

worldmetrics.org20

backblaze.com17

251 of the 251 domain citations in answers naming Azure Blob Storage came from somebody else's page.

Pages cited

mixpeek.com/blog/object-storage-comparison-202632

gartner.com/reviews/market/file-and-object-storage-platforms30

enterprisestorageforum.com/cloud/best-object-storage-solutions26

digitalocean.com/resources/articles/object-storage-solutions-cloud-data23

github.com/mixpeek/awesome-object-storage21

solutionsreview.com/data-storage/the-best-object-storage-solutions20

cloudexpat.com/blog/enterprise-cloud-storage-comparison-202519

worldmetrics.org/service/object-storage17

Pages are listed as the models cited them.

Names read as Azure Blob Storage

What the judge wrote, as written, with how often. The vendor table decides that these count as Azure Blob Storage; a claim can dispute any of them.

Azure Blob 12Microsoft Azure Blob Storage 11Azure 3Azure Archive 1Azure Archive Storage 1Azure Blob Hot 1Azure Blob Storage (Cool/Archive tiers) 1Azure Cold 1Microsoft Azure Blob 1

Is this your product?

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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Azure Blob Storage's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Azure Blob Storage, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at azure.cn is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.