AWS IoT Device Defender
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| OT and IoT security | Security operations | 0% | 31 of 107 | 20% | 5 | under 10 labels · led by Microsoft Defender for IoT at 21% |
Movement
By model
How each model treated AWS IoT Device Defender across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“AWS IoT Device Defender is a strong alternative” Mistral Small · OT/IoT security · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Cloud-only IoT focus; limited pure industrial/OT depth” Grok 4.1 Fast · OT/IoT security · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as AWS IoT Device Defender, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS IoT Device Defender was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 19 of the 20 answers that named AWS IoT Device Defender and are not a share of its labels.
Domains cited
Eighty-five of the eighty-five domain citations in answers naming AWS IoT Device Defender came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where AWS IoT Device Defender stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 70 a month (“aws iot device defender”)
- AI search demand for its name, est.
- 0 a month
- Its own site
- It sits on AWS's site (aws.amazon.com), so there are no site figures for it alone
In answers
This edition- First choices
- 0 across its categories
- Named in
- 20 answers
- Its own site cited
- in 19 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow AWS IoT Device Defender
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AWS is the company behind AWS IoT Device Defender.ShowHide
The company
On record
Company records- Also from AWS
- AWS ACM, AWS ACM Private CA, AWS ALB, AWS ALB/ELB, AWS ALB/NLB, AWS API Gateway HTTP APIs, AWS Amazon Aurora, AWS App Runner and 87 more
In its own words
Stated by the vendor, not checked- Positioning
- Security management across your IoT devices and fleets
- For
- organizations managing IoT devices and fleets
- Price stated
- Audit, Rules Detect or ML Detect independently, since they are each charged separately aws.amazon.com/iot-device-defender/faq
- Starting price
- 0.0011 aws.amazon.com/iot-device-defender/pricing
- Free plan or trial
- Yes. Visit the AWS IoT Device Defender pricing page for more information. aws.amazon.com/iot-device-defender/faq
- Not stated on the pages read
- Integrations, certifications, hosting, customers
What AWS IoT Device Defender's own pages state, read October 5, 2026: aws.amazon.com/iot-device-defender, aws.amazon.com/iot-device-defender/faq, aws.amazon.com/iot-device-defender/sla, aws.amazon.com/iot-device-defender/pricing, aws.amazon.com/iot-device-defender/features. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS IoT Device Defender's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS IoT Device Defender, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AWS IoT Device Defender by email, built from the raw record of the edition. It shows:
- where AWS IoT Device Defender is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AWS IoT Device Defender, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.