Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 58 → 26 of 107
AWS · 1 category · RankedAWS Backup
20Judge labels
1First choices
4Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in Backup and DR for mid-market buyers
Rank 24 of 116 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 10% of its 10 labels there were negative.
What the models named instead of AWS Backup →By buyer segmentRead the same way at every buyer size.
Small business28 of 114
0%3 labels
under the label threshold
Mid-market24 of 116
0%10 labels
accepted challenger
Enterprise15 of 94
2%7 labels
under the label threshold
In backup and dr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named AWS Backup for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Backup and disaster recovery | Cloud and infrastructure | 0% | 24 of 116 | 10% | 10 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, AWS Backup held within the floor in its one category: no change cleared 11 points.
Best category · Backup and DR · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 24 of 112
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 22 → 12 of 77
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Backup and DR | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 24 of 116 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated AWS Backup across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated AWS Backup across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labels1
Paraphrase4 labelsNone
Comparative3 labelsNone
Budget-constrained5 labelsNone
Scale-constrained2 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative20 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Services like AWS Backup, Google Cloud Backup, or Azure Backup are cost-effective for incremental backups” Claude Haiku 4.5 · Backup and DR · budget prompt · alternative
“AWS services like AWS Backup and Amazon S3 provide scalable storage solutions at affordable rates” Muse Glimmer 30B · Backup and DR · budget prompt · alternative
“Pure\u2011AWS environment | AWS Backup (centralized policy)” GLM 4.7 FlashX · Backup and DR · comparative prompt · alternative
“Best for: Growing businesses wanting cloud flexibility” Kimi K2 · Backup and DR · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“While tools like Azure Backup or AWS Backup are excellent for cloud-native workloads, relying on them exclusively for a company with physical servers... can be dangerous.” Qwen 3.7 Flash · Backup and DR · negative prompt · soft negative
Named alongside
The products named in the same answers as AWS Backup, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Backup was named but was not.ShowHide
Named alongside
The products named in the same answers as AWS Backup, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Backup was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named AWS Backup. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 20 answers that named AWS Backup and are not a share of its labels.
Domains cited
veeam.com5
eon.io4
expertinsights.com4
solutionsreview.com4
backblaze.com3
byteplus.com3
checkthat.ai3
controlmonkey.io3
ifeeltech.com3
learn.g2.com3
Thirty-five of the thirty-five domain citations in answers naming AWS Backup came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where AWS Backup stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where AWS Backup stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 1,600 a month (“aws backup”)
- AI search demand for its name, est.
- 292 a month
- Its own site
- It sits on AWS's site (aws.amazon.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 24 of 116 in Backup and DR
Segment leader
38%
Veeam Data Platform
- First choices
- 1 across its categories
- Named in
- 20 answers
- Its own site cited
- in 13 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as AWS Backup
What the judge wrote, as written, with how often. The vendor table decides that these count as AWS Backup; a claim can dispute any of them.
AWS Backup + Amazon S3 1
Follow AWS Backup
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AWS is the company behind AWS Backup.ShowHide
The company
AWS is the company behind AWS Backup.
ShowHideOn record
Company records- Also from AWS
- AWS ACM, AWS ACM Private CA, AWS ALB, AWS ALB/ELB, AWS ALB/NLB, AWS API Gateway HTTP APIs, AWS Amazon Aurora, AWS App Runner and 87 more
In its own words
Stated by the vendor, not checked- Positioning
- designed to help you automate and centrally manage your backups
- Price stated
- You pay the normal AWS charges for backups that are created using the built-in AWS snapshot facilities. For Amazon EFS, there’s a low, per-GB charge for warm storage and an even lower charge for cold storage. aws.amazon.com/blogs/aws/aws-backup-automate-and-centrally-manage-your-backups
- Integrations claimed
- 20 aws.amazon.com/blogs/storage/protect-amazon-aurora-dsql-clusters-using-aws-backup
- Hosting
- AWS Regionall AWS Regions except ChinaUnited States (N. Virginia)United States (Oregon)
- Not stated on the pages read
- Starting price, free plan or trial, certifications, customers
What AWS Backup's own pages state, read September 28, 2026: aws.amazon.com/blogs/aws/aws-backup-automate-and-centrally-manage-your-backups, aws.amazon.com/blogs/storage/automate-data-recovery-validation-with-aws-backup, aws.amazon.com/blogs/storage/using-aws-backup-to-protect-amazon-aurora-databases, aws.amazon.com/blogs/storage/protect-amazon-aurora-dsql-clusters-using-aws-backup, aws.amazon.com/blogs/storage/how-to-retain-resource-tags-in-aws-backup-restore-jobs. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS Backup's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS Backup, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AWS Backup by email, built from the raw record of the edition. It shows:
- where AWS Backup is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AWS Backup, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.