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IT AI Index
Index › Products › Google Password Manager · October 2026 Edition
2 categories · Ranked

Google Password Manager

208Judge labels
53First choices
30Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
33% in Enterprise browsers for enterprise buyers
Rank 1 of 80 in the mid-market standingaccepted challenger
6 of 14 models made it the first choice on the direct prompt; 13% of its 63 labels there were negative.
What the models named instead of Google Password Manager →
By buyer segmentRead the same way at every buyer size.
In enterprise browsers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Google Password Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Enterprise browsersSecurity operations26%1 of 8013%63accepted challenger
Business password managersIdentity and access0%33 of 35100%3under 10 labels · led by 1Password at 47%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Google Password Manager yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Password Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.513015
GPT-5.4 mini21003
Gemini 3.5 Flash04026
Perplexity Sonar11024
Grok 4.2022015
Mistral Small31015
DeepSeek V4 Flash31004
Llama 4 Maverick11204
Qwen 3.7 Flash02103
Kimi K223016
GLM 4.7 FlashX30003
MiniMax M2.532016
GPT-6 Luna05106
Muse Glimmer 30B12126

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct38 labels15
Paraphrase36 labels17
Comparative40 labels23not counted in share
Budget-constrained27 labels16
Scale-constrained22 labels5
Negative45 labels6not counted in share
First choiceAlternativeMentionNegative208 labels in all, every segment counted; 53 of the 82 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Chrome Enterprise and Edge for Business are strong choices if you want to keep the familiar Chromium experience and add management and DLP.” GLM 4.7 FlashX · Enterprise browsers · comparative prompt · first choice
“Start with Chrome Enterprise Premium if you're on Google tools—it's the most accessible, highly rated, and economical for mid-market B2B” Grok 4.20 · Enterprise browsers · direct prompt · first choice
“Market leader for enterprise use. Chrome Enterprise and Microsoft Edge for Business are cited as leading the competitive landscape” Muse Glimmer 30B · Enterprise browsers · comparative prompt · first choice
“I'd particularly recommend starting with Chrome Enterprise Premium if you're already in the Google ecosystem” MiniMax M2.5 · Enterprise browsers · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“unmanaged Chrome ... Why you should avoid them: Consumer browsers are fundamentally designed for end-user convenience, not enterprise data governance.” Gemini 3.5 Flash · Enterprise browsers · negative prompt · hard negative
“Traditional browsers like Google Chrome and Apple Safari are revealing fundamental security weaknesses that put enterprises at unprecedented risk.” Claude Haiku 4.5 · Enterprise browsers · negative prompt · hard negative
“Wirecutter says not to trust Chrome's built-in password manager because Google does not use zero-knowledge encryption by default” Perplexity Sonar · Password managers · negative prompt · hard negative
“Storing your passwords in a web browser, such as Chrome or Safari, is very convenient, but it can also be risky” Muse Glimmer 30B · Password managers · negative prompt · hard negative

Named alongside

The products named in the same answers as Google Password Manager, over the 203 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Password Manager was named but was not.
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ProductSame answerTook the first choice insteadHead to head
LayerX38 of 2030Not among the top eight
Seraphic34 of 2031Not among the top eight
Brave33 of 2030Not among the top eight
Edge for Business28 of 2031Not among the top eight
Firefox ESR26 of 2030Not among the top eight
Apple Passwords24 of 2030Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Password Manager. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 194 of the 203 answers that named Google Password Manager and are not a share of its labels.

Domains cited

venn.com103
chromeenterprise.google100
island.io89
expertinsights.com86
cybersecuritynews.com81
us.fitgap.com70
gbhackers.com63
gartner.com60
paloaltonetworks.com58
cyberpress.org49

759 of the 759 domain citations in answers naming Google Password Manager came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

Where Google Password Manager stands in Google search beside where it stands in the models' answers.
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In search

Google, US estimates
Position for “enterprise browsers”
–
not in the top ten
Position for “secure enterprise browser”
–
not in the top ten
Searches for its name, Google
823,000 a month (“google password manager”)
AI search demand for its name, est.
1,150 a month
Organic visits to its site
about 881,346 a month
Searches its site ranks for
22,650 · 2,977 in the top three
Sites linking to it
29,239
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
120+ ads · 120 text · 109 shown in the last 30 days

First shown February 2025, as Google LLC, verified. Ads started 2025-10 to 2026-09: 103 in the year, 17 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
26%
rank 1 of 80 in enterprise browsers
First choices
53
across its categories
Named in
203 answers
Its own site cited
in 194 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Google Password Manager

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Password Manager; a claim can dispute any of them.
Chrome Enterprise Premium 24Chrome Enterprise 14Google Chrome Enterprise 14Chrome 9Google Chrome 3Google Chrome Enterprise (Core & Premium) 1Google Chrome Enterprise Premium 1

Follow Google Password Manager

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

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Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Password Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Password Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Password Manager by email, built from the raw record of the edition. It shows:

  • where Google Password Manager is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Google Password Manager, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at google.dev is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Google Password Manager is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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AI models recommend Google Password Manager first in Enterprise browsers this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
AI models' first choice in Enterprise browsers, October 2026 Edition, IT AI Recommendation Index
Show the code
<a href="https://it-ai-index.com/security/enterprise-browsers/"><img src="https://it-ai-index.com/badges/2026-10/google-password-manager--enterprise-browsers-wide.svg" alt="AI models' first choice in Enterprise browsers, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Enterprise browsers standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
AI models' first choice in Enterprise browsers, October 2026 Edition, IT AI Recommendation Index
Show the code
<a href="https://it-ai-index.com/security/enterprise-browsers/"><img src="https://it-ai-index.com/badges/2026-10/google-password-manager--enterprise-browsers-square.svg" alt="AI models' first choice in Enterprise browsers, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Enterprise browsers standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
AI models' first choice in Enterprise browsers, October 2026 Edition, IT AI Recommendation Index
Show the code
<a href="https://it-ai-index.com/security/enterprise-browsers/"><img src="https://it-ai-index.com/badges/2026-10/google-password-manager--enterprise-browsers-compact.svg" alt="AI models' first choice in Enterprise browsers, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Enterprise browsers standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.