Every category where a model named Microsoft Edge for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Enterprise browsers	Security operations	3%	6 of 80	0%	8	under 10 labels · led by Google Password Manager at 26%

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Edge yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Edge across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Labels
Claude Haiku 4.5	1	0	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.20	0	1	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	2	2	4
Kimi K2	0	0	0
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	1	0	1
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase2 labels1

Comparative2 labels2not counted in share

Budget-constrained5 labels2

Scale-constrained4 labels2

Negative7 labels2not counted in share

First choiceAlternativeMentionNegative24 labels in all, every segment counted; 5 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Microsoft Edge if you are running a Windows 10/11 business environment. The ability to retire old IE assets while keeping the deep Microsoft integration is the strongest selling point.” Qwen 3.7 Flash · Enterprise browsers · comparative prompt · first choice

“Pre-installed on Windows (huge win for deployment); deep integration with Office 365 and Active Directory; built-in "IE Mode" for legacy sites.” Qwen 3.7 Flash · Enterprise browsers · scale prompt · first choice

“Microsoft Edge - Strong integration with Microsoft Intune and 365, good for Windows-heavy environments” Claude Haiku 4.5 · Enterprise browsers · paraphrase prompt · first choice

“Large Windows shops: Microsoft Edge (best integration, native security)” MiniMax M2.5 · Enterprise browsers · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Microsoft Edge, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Edge was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Password Manager18 of 243Not among the top eight

Island Enterprise Browser13 of 245Not among the top eight

Brave8 of 240Not among the top eight

Opera6 of 240Not among the top eight

Apple Passwords5 of 240Not among the top eight

Mozilla Firefox4 of 240Not among the top eight

Vivaldi4 of 240Not among the top eight

Firefox ESR3 of 240Not among the top eight

Google Chrome Enterprise Core2 of 242Not among the top eight

Brave Browser2 of 240Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Edge. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 16 of the 24 answers that named Microsoft Edge and are not a share of its labels.

Domains cited

island.io9

venn.com9

chromeenterprise.google7

gartner.com7

csoonline.com6

cybersecuritynews.com6

expertinsights.com5

checkthat.ai4

g2.com4

geekflare.com4

Sixty-one of the sixty-one domain citations in answers naming Microsoft Edge came from somebody else's page.

Pages cited

island.io/article/top-secure-browsers-enterprise7

csoonline.com/article/573875/secure-web-browsers-for-the-enterprise-compared-how-to-pick-t6

chromeenterprise.google/solutions/secure-browsing5

cybersecuritynews.com/best-enterprise-browsers5

venn.com/learn/browser-security/secure-browser5

venn.com/learn/browser-security/secure-enterprise-browser5

checkthat.ai/answers/what-are-the-best-secure-enterprise-browser-solutions4

expertinsights.com/web-security/best-secure-browsers-for-smbs4

Pages are listed as the models cited them.

Search and answers

Where Microsoft Edge stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 165,000 a month (“microsoft edge”)
AI search demand for its name, est.: 9,291 a month
Its own site: It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 6 of 80 in enterprise browsers

Segment leader

26%

Google Password Manager

First choices: 5 across its categories
Named in: 24 answers
Its own site cited: in 16 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Microsoft Edge

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Edge; a claim can dispute any of them.

Microsoft Edge (Enterprise Branch) 1

Follow Microsoft Edge

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Microsoft is the company behind Microsoft Edge.

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On record

Company records

Also from Microsoft: Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Edge's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Edge, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Microsoft Edge by email, built from the raw record of the edition. It shows:

where Microsoft Edge is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Microsoft Edge, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.