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Digital risk protection · October 2026 Edition

UpGuard BreachSight vs ZeroFox

Eight of fourteen models named UpGuard BreachSight first on the direct prompt; one named ZeroFox. UpGuard BreachSight was named by thirteen of the fourteen models and ZeroFox by fourteen and UpGuard BreachSight carries 21 labels and ZeroFox 47, so the shares are not directly comparable.

UpGuard BreachSight

accepted challenger

Named in two categories this edition.

ZeroFox

accepted challenger

Named in two categories this edition.

First-choice share22%14%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%23%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 11; printed, not drawn.
Labels2147A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, UpGuard BreachSight reading right to left. Rank and label count are printed, not drawn.UpGuard BreachSight vs SOCRadar Extended Threat Intelligence · UpGuard BreachSight vs BrandShield · UpGuard BreachSight vs Recorded Future

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the digital risk protection page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
UpGuard BreachSightFirst choices, of fourteen modelsZeroFox
Direct81
Paraphrase35
Comparative06
Budget-constrained001 against UpGuard BreachSight · 4 against ZeroFox
Scale-constrained01
Negative007 against ZeroFox
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, UpGuard BreachSight and ZeroFox were named in the same answer thirty-nine times, of the 114 answers naming UpGuard BreachSight and the 136 naming ZeroFox. In those answers ZeroFox took the first choice five times and UpGuard BreachSight twelve.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where UpGuard BreachSight and ZeroFox stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
UpGuard BreachSight ZeroFox first choice named as an alternative argued againstblank: not namedEach cell is one answer, UpGuard BreachSight on the left and ZeroFox on the right.

The direct prompt

The plain question, one answer per model, grouped by where UpGuard BreachSight and ZeroFox stood in it.

UpGuard BreachSight first, ZeroFox an alternative

8 of 14 modelsZeroFox was named in the answer but not as the choice, or not at all.
Perplexity SonarRapid7 Threat Command, UpGuard BreachSight alternatives: CybelAngel
Grok 4.1 FastUpGuard BreachSight alternatives: Rapid7 Threat Command, ZeroFox
Mistral SmallUpGuard BreachSight alternatives: Kaduu, Recorded Future
DeepSeek V4 FlashUpGuard BreachSight alternatives: Netcraft, Rapid7, SOCRadar Extended Threat Intelligence, ZeroFox
Kimi K2UpGuard BreachSight alternatives: Fortra Brand Protection, ZeroFox
GLM 4.7 FlashXUpGuard BreachSight alternatives: Bolster
MiniMax M2.5UpGuard BreachSight alternatives: CrowdStrike Falcon, Group-IB Digital Risk Protection, Recorded Future, ZeroFox
Muse Glimmer 30BUpGuard BreachSight alternatives: CybelAngel

ZeroFox first, UpGuard BreachSight an alternative

1 of 14 modelsUpGuard BreachSight was named in the answer but not as the choice, or not at all.
GPT-5.4 miniZeroFox alternatives: Bitsight, Proofpoint Digital Risk Protection, SecurityScorecard, UpGuard BreachSight

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Cyble Vision alternatives: BlueVoyant Sky, CrowdStrike Falcon, Rapid7 Threat Command, UpGuard BreachSight
Gemini 3.5 FlashSOCRadar Extended Threat Intelligence alternatives: Flare, UpGuard BreachSight, ZeroFox
Llama 4 MaverickFortra Brand Protection alternatives: Kaduu, Recorded Future, UpGuard BreachSight
GPT-6 LunaCybelAngel Core alternatives: Bolster, BrandShield, ZeroFox

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Qwen 3.7 FlashRapid7 alternatives: Corvus Logic, Cyberhaven, Recorded Future, ThreatConnect

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
UpGuard BreachSight leads by eight points.
UpGuard BreachSight11%#2 of 8
ZeroFox4%#5 of 8
The full small business standing →
Mid-marketThe figures above
UpGuard BreachSight leads by eight points.
UpGuard BreachSight22%#1 of 11
ZeroFox14%#2 of 11
The full mid-market standing →
Enterprise
The order flips: ZeroFox leads at enterprise.
ZeroFox29%#1 of 9
UpGuard BreachSight2%#6 of 9
The full enterprise standing →

What the models said about UpGuard BreachSight

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“What to avoid ... UpGuard BreachSight: $5,999/year minimum.” DeepSeek V4 Flash · budget prompt · hard negative
“UpGuard is the most frequently named fit for consolidated DRP + vendor / user risk outcomes without multiple point tools” Muse Glimmer 30B · direct prompt · first choice
“UpGuard is frequently highlighted as a top digital risk protection (DRP) platform for mid-market B2B companies” Mistral Small · direct prompt · first choice
“I would recommend UpGuard because: ✅ Specifically built for mid-market” MiniMax M2.5 · direct prompt · first choice

What the models said about ZeroFox

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Users frequently report problems with inefficient alerts, slow performance ... and a high volume of false positives.” Mistral Small · negative prompt · hard negative
“What to avoid (If budget is truly limited):- ZeroFox: Median contract value is ~$45,000/year.” DeepSeek V4 Flash · budget prompt · hard negative
“ZeroFox – Multiple User Complaints - False positive overload” Kimi K2 · negative prompt · hard negative
“Broad external-threat coverage spanning brand and domain abuse, social platforms, executive risks... Look closely at ZeroFox.” GPT-6 Luna · comparative prompt · first choice
“If brand, executive, and social media protection with rapid takedowns are your top priorities → ZeroFox” DeepSeek V4 Flash · comparative prompt · first choice
“ZeroFox is highly regarded for its automated threat intelligence, brand defense, and executive protection.” Gemini 3.5 Flash · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.