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Digital risk protection · October 2026 Edition

ZeroFox vs BrandShield

One of fourteen models named ZeroFox first on the direct prompt; zero named BrandShield. ZeroFox was named by fourteen of the fourteen models and BrandShield by eight and ZeroFox carries 47 labels and BrandShield 11, so the shares are not directly comparable.

ZeroFox

accepted challenger

Named in two categories this edition.

BrandShield

accepted challenger

Named in one category this edition.

First-choice share14%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.

Negative rate23%0%Negative labels as a share of the product's labels, 0 to 100.

Rank in category#2#4A position in a field of 11; printed, not drawn.

Labels4711A count; the two differ.

The two percentage rows are drawn on one 0 to 100 track, ZeroFox reading right to left. Rank and label count are printed, not drawn.UpGuard BreachSight was named alongside these two in twelve of the fourteen direct answers. UpGuard BreachSight vs ZeroFox · UpGuard BreachSight vs BrandShield · ZeroFox vs SOCRadar Extended Threat Intelligence

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the digital risk protection page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.

ZeroFoxFirst choices, of fourteen modelsBrandShield

Direct10

Paraphrase52

Comparative60

Budget-constrained004 against ZeroFox

Scale-constrained10

Negative007 against ZeroFox

Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, ZeroFox and BrandShield were named in the same answer eighteen times, of the 136 answers naming ZeroFox and the 27 naming BrandShield. In those answers BrandShield took the first choice two times and ZeroFox two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ZeroFox and BrandShield stood in it.

Model	Direct	Paraphrase	Comparative	Budget-constrained	Scale-constrained	Negative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B

ZeroFox

BrandShield

first choice

named as an alternative

argued againstblank: not namedEach cell is one answer, ZeroFox on the left and BrandShield on the right.

The direct prompt

The plain question, one answer per model, grouped by where ZeroFox and BrandShield stood in it.

ZeroFox first, BrandShield not the choice

1 of 14 modelsBrandShield was named in the answer but not as the choice, or not at all.

GPT-5.4 miniZeroFox alternatives: Bitsight, Proofpoint Digital Risk Protection, SecurityScorecard, UpGuard BreachSight

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.

Gemini 3.5 FlashSOCRadar Extended Threat Intelligence alternatives: Flare, UpGuard BreachSight, ZeroFox

Grok 4.1 FastUpGuard BreachSight alternatives: Rapid7 Threat Command, ZeroFox

DeepSeek V4 FlashUpGuard BreachSight alternatives: Netcraft, Rapid7, SOCRadar Extended Threat Intelligence, ZeroFox

Kimi K2UpGuard BreachSight alternatives: Fortra Brand Protection, ZeroFox

MiniMax M2.5UpGuard BreachSight alternatives: CrowdStrike Falcon, Group-IB Digital Risk Protection, Recorded Future, ZeroFox

GPT-6 LunaCybelAngel Core alternatives: Bolster, BrandShield, ZeroFox

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.

Claude Haiku 4.5Cyble Vision alternatives: BlueVoyant Sky, CrowdStrike Falcon, Rapid7 Threat Command, UpGuard BreachSight

Perplexity SonarRapid7 Threat Command, UpGuard BreachSight alternatives: CybelAngel

Mistral SmallUpGuard BreachSight alternatives: Kaduu, Recorded Future

Llama 4 MaverickFortra Brand Protection alternatives: Kaduu, Recorded Future, UpGuard BreachSight

Qwen 3.7 FlashRapid7 alternatives: Corvus Logic, Cyberhaven, Recorded Future, ThreatConnect

GLM 4.7 FlashXUpGuard BreachSight alternatives: Bolster

Muse Glimmer 30BUpGuard BreachSight alternatives: CybelAngel

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.

Small business

ZeroFox leads by four points.

ZeroFox#5 of 8

BrandShield#– of 8

The full small business standing →

Mid-marketThe figures above

ZeroFox leads by ten points.

ZeroFox#2 of 11

BrandShield#4 of 11

The full mid-market standing →

Enterprise

ZeroFox leads by twenty-five points.

ZeroFox#1 of 9

BrandShield#– of 9

The full enterprise standing →

What the models said about ZeroFox

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Users frequently report problems with inefficient alerts, slow performance ... and a high volume of false positives.” Mistral Small · negative prompt · hard negative

“What to avoid (If budget is truly limited):- ZeroFox: Median contract value is ~$45,000/year.” DeepSeek V4 Flash · budget prompt · hard negative

“ZeroFox – Multiple User Complaints - False positive overload” Kimi K2 · negative prompt · hard negative

“Broad external-threat coverage spanning brand and domain abuse, social platforms, executive risks... Look closely at ZeroFox.” GPT-6 Luna · comparative prompt · first choice

“If brand, executive, and social media protection with rapid takedowns are your top priorities → ZeroFox” DeepSeek V4 Flash · comparative prompt · first choice

“ZeroFox is highly regarded for its automated threat intelligence, brand defense, and executive protection.” Gemini 3.5 Flash · comparative prompt · first choice

What the models said about BrandShield

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Best overall coverage: BrandShield, for breadth across websites, marketplaces, social, ads, apps, and dark web.” Muse Glimmer 30B · paraphrase prompt · first choice

“Top Recommendation: BrandShield” DeepSeek V4 Flash · paraphrase prompt · first choice

“AI-powered (ClusterX for threat linking); monitors domains, social, ads, dark web, phishing. Strong for coordinated abuse” Grok 4.1 Fast · paraphrase prompt · alternative

Also compared

UpGuard BreachSight vs ZeroFox UpGuard BreachSight vs BrandShield ZeroFox vs SOCRadar Extended Threat Intelligence ZeroFox vs Recorded Future ZeroFox vs Flare ZeroFox vs Rapid7 Threat Command ZeroFox vs Proofpoint Digital Risk Protection SOCRadar Extended Threat Intelligence vs BrandShield BrandShield vs Recorded Future BrandShield vs Flare BrandShield vs Rapid7 Threat Command BrandShield vs Proofpoint Digital Risk Protection All twenty-eight head-to-head pages and the full DRP standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.