Digital risk protection · October 2026 Edition
BrandShield vs Proofpoint Digital Risk Protection
Zero of fourteen models named BrandShield first on the direct prompt; zero named Proofpoint Digital Risk Protection. BrandShield was named by eight of the fourteen models and Proofpoint Digital Risk Protection by six and BrandShield carries 11 labels and Proofpoint Digital Risk Protection 12, so the shares are not directly comparable.
Named in one category this edition.
Named in one category this edition.
First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%25%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#8A position in a field of 11; printed, not drawn.
Labels1112A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, BrandShield reading right to left. Rank and label count are printed, not drawn.UpGuard BreachSight was named alongside these two in twelve of the fourteen direct answers. UpGuard BreachSight vs BrandShield · UpGuard BreachSight vs Proofpoint Digital Risk Protection · ZeroFox vs BrandShield
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the digital risk protection page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrandShieldFirst choices, of fourteen modelsProofpoint Digital Risk Protection
Direct002 against Proofpoint Digital Risk Protection
Paraphrase20
Comparative00
Budget-constrained01
Scale-constrained00
Negative001 against Proofpoint Digital Risk Protection
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where BrandShield and Proofpoint Digital Risk Protection stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | |||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | | |||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | |
BrandShield Proofpoint Digital Risk Protection first choice named as an alternative argued againstblank: not namedEach cell is one answer, BrandShield on the left and Proofpoint Digital Risk Protection on the right.The direct prompt
The plain question, one answer per model, grouped by where BrandShield and Proofpoint Digital Risk Protection stood in it.
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniZeroFox alternatives: Bitsight, Proofpoint Digital Risk Protection, SecurityScorecard, UpGuard BreachSight
GPT-6 LunaCybelAngel Core alternatives: Bolster, BrandShield, ZeroFox
Neither was named
12 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Cyble Vision alternatives: BlueVoyant Sky, CrowdStrike Falcon, Rapid7 Threat Command, UpGuard BreachSight
Gemini 3.5 FlashSOCRadar Extended Threat Intelligence alternatives: Flare, UpGuard BreachSight, ZeroFox
Perplexity SonarRapid7 Threat Command, UpGuard BreachSight alternatives: CybelAngel
Grok 4.1 FastUpGuard BreachSight alternatives: Rapid7 Threat Command, ZeroFox
Mistral SmallUpGuard BreachSight alternatives: Kaduu, Recorded Future
DeepSeek V4 FlashUpGuard BreachSight alternatives: Netcraft, Rapid7, SOCRadar Extended Threat Intelligence, ZeroFox
Llama 4 MaverickFortra Brand Protection alternatives: Kaduu, Recorded Future, UpGuard BreachSight
Qwen 3.7 FlashRapid7 alternatives: Corvus Logic, Cyberhaven, Recorded Future, ThreatConnect
Kimi K2UpGuard BreachSight alternatives: Fortra Brand Protection, ZeroFox
GLM 4.7 FlashXUpGuard BreachSight alternatives: Bolster
MiniMax M2.5UpGuard BreachSight alternatives: CrowdStrike Falcon, Group-IB Digital Risk Protection, Recorded Future, ZeroFox
Muse Glimmer 30BUpGuard BreachSight alternatives: CybelAngel
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Proofpoint Digital Risk Protection leads by two points.
Proofpoint Digital Risk Protection2%#6 of 8BrandShield0%#– of 8Mid-marketThe figures above
The order flips: BrandShield leads at mid-market.
BrandShield4%#4 of 11Proofpoint Digital Risk Protection2%#8 of 11Enterprise
BrandShield leads by two points.
BrandShield4%#– of 9Proofpoint Digital Risk Protection2%#5 of 9What the models said about BrandShield
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Best overall coverage: BrandShield, for breadth across websites, marketplaces, social, ads, apps, and dark web.” Muse Glimmer 30B · paraphrase prompt · first choice
“Top Recommendation: BrandShield” DeepSeek V4 Flash · paraphrase prompt · first choice
“AI-powered (ClusterX for threat linking); monitors domains, social, ads, dark web, phishing. Strong for coordinated abuse” Grok 4.1 Fast · paraphrase prompt · alternative
What the models said about Proofpoint Digital Risk Protection
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“more suitable than enterprise-heavy platforms like Proofpoint, ReliaQuest, or CrowdStrike” Perplexity Sonar · direct prompt · soft negative
“General Category Red Flags (Applies to Many, e.g., Proofpoint, CloudSEK)” Grok 4.1 Fast · negative prompt · soft negative
“avoid enterprise giants like CrowdStrike/Proofpoint unless scaling soon” Grok 4.1 Fast · direct prompt · soft negative
“Best overall for limited budgets: Proofpoint Digital Risk Protection” Perplexity Sonar · budget prompt · first choice
“Choose Proofpoint if your DRP needs are tightly tied to email security, identity protection, and insider/threat workflows” GPT-5.4 mini · direct prompt · alternative
“Proofpoint is known for identifying and mitigating threats tied to phishing and account takeover attacks” Claude Haiku 4.5 · comparative prompt · alternative
Also compared
UpGuard BreachSight vs BrandShieldUpGuard BreachSight vs Proofpoint Digital Risk ProtectionZeroFox vs BrandShieldZeroFox vs Proofpoint Digital Risk ProtectionSOCRadar Extended Threat Intelligence vs BrandShieldSOCRadar Extended Threat Intelligence vs Proofpoint Digital Risk ProtectionBrandShield vs Recorded FutureBrandShield vs FlareBrandShield vs Rapid7 Threat CommandRecorded Future vs Proofpoint Digital Risk ProtectionFlare vs Proofpoint Digital Risk ProtectionRapid7 Threat Command vs Proofpoint Digital Risk ProtectionAll twenty-eight head-to-head pages and the full DRP standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.