Every category where a model named Zerto for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Backup and disaster recovery	Cloud and infrastructure	0%	21 of 121	9%	11	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Zerto yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zerto across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	2	0	2
Mistral Small	1	1	0	2
DeepSeek V4 Flash	2	0	0	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase0 labelsNone

Comparative11 labelsNone

Budget-constrained1 labelNone

Scale-constrained6 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative25 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Zerto, Azure Site Recovery, or AWS Elastic Disaster Recovery if your priority is fast failover and low downtime” Perplexity Sonar · Backup and DR · comparative prompt · alternative

“Best for near-zero recovery point objectives (RPO) and recovery time objectives (RTO), especially in VMware environments.” Mistral Small · Backup and DR · comparative prompt · alternative

“Zerto, which supports continuous data protection with journal-based point-in-time recovery” Claude Haiku 4.5 · Backup and DR · comparative prompt · alternative

“Ultra-low recovery time (RTO) Continuous Data Protection (CDP).” Gemini 3.5 Flash · Backup and DR · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“High cost, requires significant WAN bandwidth; usually sold as part of HPE converged infrastructure” GLM 4.7 FlashX · Backup and DR · direct prompt · soft negative

Named alongside

The products named in the same answers as Zerto, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zerto was named but was not.

ProductSame answerTook the first choice insteadHead to head

Commvault23 of 251Not in the top three

Rubrik20 of 250Not in the top three

Cohesity17 of 250Not in the top three

Veeam16 of 259Not in the top three

Druva16 of 250Not in the top three

Datto8 of 250Not in the top three

Acronis7 of 250Not in the top three

Azure Site Recovery7 of 250Not in the top three

Veritas5 of 250Not in the top three

Veeam Data Platform4 of 254Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zerto. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 20 of the 25 answers that named Zerto and are not a share of its labels.

Domains cited

solutionsreview.com18

expertinsights.com15

eon.io10

technologymatch.com9

worldmetrics.org9

axcient.com7

controlmonkey.io7

veeam.com7

c4cgroup.co.uk6

gartner.com6

Ninety-four of the ninety-four domain citations in answers naming Zerto came from somebody else's page.

Pages cited

expertinsights.com/backup-and-recovery/top-disaster-recovery-dr-software-solutions11

solutionsreview.com/backup-disaster-recovery/the-best-backup-and-disaster-recovery-compani11

solutionsreview.com/backup-disaster-recovery/whats-changed-2024-gartner-magic-quadrant-for11

expertinsights.com/backup-and-recovery/the-top-business-continuity-and-disaster-recovery-s9

technologymatch.com/blog/best-enterprise-backup-software-rpo-rto-comparison9

axcient.com/blog/backup-and-disaster-recovery-solutions7

c4cgroup.co.uk/guides/veeam-vs-rubrik-cohesity-commvault6

controlmonkey.io/resource/enterprise-cloud-backup-solutions6

Pages are listed as the models cited them.

Names read as Zerto

What the judge wrote, as written, with how often. The vendor table decides that these count as Zerto; a claim can dispute any of them.

Zerto (HPE) 1Zerto (by HPE) 1Zerto/HPE 1Zerto® (now HPE Zerto) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zerto's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zerto, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zerto.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.