Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 76 → 70 of 107
1 category · RankedZerto
29Judge labels
0First choices
0Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in Backup and DR for mid-market buyers
Rank 22 of 116 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 13 labels there were negative.
What the models named instead of Zerto →By buyer segmentRead the same way at every buyer size.
Small business75 of 114
0%1 label
under the label threshold
Mid-market22 of 116
0%13 labels
accepted challenger
Enterprise17 of 94
0%13 labels
accepted challenger
In backup and dr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zerto for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Backup and disaster recovery | Cloud and infrastructure | 0% | 22 of 116 | 0% | 13 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Zerto held within the floor in its one category: no change cleared 11 points.
Best category · Backup and DR · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 16 → 22 of 112
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 17 → 14 of 77
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Backup and DR | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 22 of 116 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zerto across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zerto across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase1 labelNone
Comparative11 labelsNone
Budget-constrained1 labelNone
Scale-constrained9 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative29 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Specializes in continuous data protection and replication. Great if your priority is minimal downtime” Qwen 3.7 Flash · Backup and DR · scale prompt · alternative
“Best For: Mission-critical applications where even 15 minutes of lost data is unacceptable.” Qwen 3.7 Flash · Backup and DR · comparative prompt · alternative
“Zerto (continuous replication) ... Licensing can become pricey as data grows” MiniMax M2.5 · Backup and DR · direct prompt · alternative
“Choose Zerto if you are protecting mission-critical virtualized applications” Gemini 3.5 Flash · Backup and DR · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Zerto, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zerto was named but was not.ShowHide
Named alongside
The products named in the same answers as Zerto, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zerto was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zerto. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 24 of the 29 answers that named Zerto and are not a share of its labels.
Domains cited
byteplus.com16
expertinsights.com14
solutionsreview.com14
guideflow.com10
eon.io9
ninjaone.com8
veeam.com8
cohesity.com7
techrepublic.com7
datacentremagazine.com6
Ninety-nine of the ninety-nine domain citations in answers naming Zerto came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
zerto.com is not in Google's top ten for any of the category's searches. In the answers, Zerto takes 0% of first choices and Veeam Data Platform takes 38%.ShowHide
Search and answers
zerto.com is not in Google's top ten for any of the category's searches. In the answers, Zerto takes 0% of first choices and Veeam Data Platform takes 38%.
ShowHideIn search
Google, US estimatesPosition for “backup and disaster recovery solution”
–
not in the top ten
Position for “backup and disaster recovery solutions”
–
not in the top ten
- Searches for its name, Google
- 2,400 a month (“zerto”)
- AI search demand for its name, est.
- 157 a month
- Organic visits to its site
- about 1,867 a month
- Searches its site ranks for
- 276 · 69 in the top three
- Sites linking to it
- 2,380
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 22 of 116 in Backup and DR
Segment leader
38%
Veeam Data Platform
- First choices
- 0 across its categories
- Named in
- 29 answers
- Its own site cited
- in 24 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on zerto.com
9,991
subdomains included
Content
11
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 8 | undated | |||
| Conference or event | 1 | 0 | 2016-05-22 | ||
| Report or ebook | 1 | undated | |||
| Glossary or explainer | 1 | undated |
Most recent
- 2016-05-22Forums conference or event
How it is countedHide how it is counted
Every page zerto.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Zerto
What the judge wrote, as written, with how often. The vendor table decides that these count as Zerto; a claim can dispute any of them.
Zerto (HPE) 2Zerto (now part of HPE) 1
Follow Zerto
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zerto is its own company.ShowHide
The company
Zerto is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Ransomware resilience, disaster recovery, and data mobility for on-premises and cloud. Experience true continuous data protection with a scalable solution.
- For
- CIO or IT Executive; CISO or InfoSec Executive; IT Ops Leader or Manager
- Free plan or trial
- free 14-day license or access to our on-demand labs zerto.com
- Integrations claimed
- 350 zerto.com
- Customers named
- United Airlines
- Not stated on the pages read
- Price, starting price, certifications, hosting
What Zerto's own pages state, read September 28, 2026: zerto.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zerto's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zerto, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zerto by email, built from the raw record of the edition. It shows:
- where Zerto is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zerto, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.