Every category where a model named Rubrik for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data security posture management	Security operations	0%	58 of 105	20%	5	under 10 labels · led by Microsoft Purview at 18%
Enterprise storage systems	Cloud and infrastructure	0%	119 of 167	0%	1	under 10 labels · led by Dell PowerStore at 16%

Movement

This is the first edition on this tier, so no move can be computed for Rubrik yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Rubrik across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.20	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase0 labelsNone

Comparative8 labelsNone

Budget-constrained1 labelNone

Scale-constrained4 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Need DSPM tied to backup/resilience: Rubrik.” GPT-5.4 mini · DSPM · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Higher setup costs, enterprise-oriented” Kimi K2 · DSPM · budget prompt · hard negative

Named alongside

The products named in the same answers as Rubrik, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rubrik was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Varonis Data Security Platform18 of 222Not among the top eight

Cyera15 of 225Not among the top eight

BigID14 of 221Not among the top eight

Wiz12 of 221Not among the top eight

Sentra10 of 221Not among the top eight

Securiti9 of 220Not among the top eight

Microsoft Purview8 of 221Not among the top eight

Orca Security8 of 220Not among the top eight

Concentric AI7 of 220Not among the top eight

Thales6 of 220Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Rubrik. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 20 of the 22 answers that named Rubrik and are not a share of its labels.

Domains cited

forcepoint.com12

cpl.thalesgroup.com9

orca.security8

csoonline.com7

g2.com7

gartner.com7

startupstash.com7

cybersecuritynews.com6

microsoft.com6

sentra.io6

Seventy-five of the seventy-five domain citations in answers naming Rubrik came from somebody else's page.

Pages cited

forcepoint.com/blog/insights/top-dspm-vendors10

cpl.thalesgroup.com/insights/data-security/best-dspm-solutions-enterprise-data-security9

orca.security/resources/cloud-security-learning/best-dspm-tools8

csoonline.com/article/2075321/top-12-data-security-posture-management-tools.html7

startupstash.com/best-data-security-posture-management-tools7

gartner.com/reviews/market/data-security-posture-management6

cyberpress.org/dspm-tools-by-business-size-25

forcepoint.com/blog/insights/best-dspm-solutions5

Pages are listed as the models cited them.

Search and answers

rubrik.com is not in Google's top ten for any of the category's searches. In the answers, Rubrik takes 0% of first choices and Microsoft Purview takes 18%.

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In search

Google, US estimates

Position for “dspm platform”

–

not in the top ten

Position for “dspm platforms”

–

not in the top ten

Searches for its name, Google: 22,200 a month (“rubrik”)
AI search demand for its name, est.: 1,210 a month
Organic visits to its site: about 63,198 a month
Searches its site ranks for: 5,003 · 615 in the top three
Sites linking to it: 7,552
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

77 ads · 69 text, 4 image, 4 video · 44 shown in the last 30 days

First shown June 2025, as Rubrik, Inc., verified. Ads started 2025-10 to 2026-09: 43 in the year, 34 before. 16 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 58 of 105 in DSPM

Segment leader

18%

Microsoft Purview

First choices: 0 across its categories
Named in: 22 answers
Its own site cited: in 20 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on rubrik.com

10,000

subdomains included

Content

counted in the table below

Documentation

9,981

Product · Integration

0 · 0

Kind	Pages	Last 90 days	2025-10 to 2026-09	Latest	Categories named
Conference or event	6	undated
News or press	3	undated

How it is countedHide how it is counted

Every page rubrik.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Rubrik

What the judge wrote, as written, with how often. The vendor table decides that these count as Rubrik; a claim can dispute any of them.

Rubrik (Laminar) 1Rubrik/Laminar 1

Follow Rubrik

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Rubrik is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Zero Trust Data Security; The Zero Trust Data Security Company™ enabling cyber and operational resilience for enterprises.
rubrik.com
For: enterprises
rubrik.com
Certifications: SOC 1SOC 2ISO 27001ISO 27017ISO 27018ISO 27701ISO 42001HITRUST
Customers named: Yuba CountyINTEGRIS Health
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Rubrik's own pages state, read September 28, 2026: rubrik.com, trust.rubrik.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Rubrik's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rubrik, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Rubrik by email, built from the raw record of the edition. It shows:

where Rubrik is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Rubrik, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.