Every category where a model named Rubrik for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Backup and disaster recovery	Cloud and infrastructure	0%	18 of 121	5%	21	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Rubrik yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Rubrik across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	2	0	0	2
Gemini 3.5 Flash	2	0	0	2
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	3	1	0	4
Mistral Small	0	2	0	2
DeepSeek V4 Flash	2	0	0	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	1	0	0	1
Kimi K2	1	2	0	3
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct13 labels2

Paraphrase10 labels1

Comparative16 labelsNone

Budget-constrained6 labelsNone

Scale-constrained12 labels1

Negative5 labelsNone

First choiceAlternativeMentionNegative62 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Strongest defense against ransomware with native AI tools to detect anomalies. Highly resilient, though usually at a premium price point.” Gemini 3.5 Flash · Backup and DR · scale prompt · alternative

“If you need enterprise-grade governance and compliance-first controls: Rubrik or Cohesity may be better.” GPT-5.4 mini · Backup and DR · paraphrase prompt · alternative

“Consider Rubrik if ransomware protection is your absolute top priority and budget allows for premium pricing.” Kimi K2 · Backup and DR · direct prompt · alternative

“Choose Rubrik if ransomware resilience and a security story (with warranty) are your top priorities” DeepSeek V4 Flash · Backup and DR · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Capacity‑based licensing (per‑TB) – high upfront hardware cost; cloud egress can be costly” GLM 4.7 FlashX · Backup and DR · direct prompt · soft negative

Named alongside

The products named in the same answers as Rubrik, over the 62 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rubrik was named but was not.

ProductSame answerTook the first choice insteadHead to head

Commvault52 of 625Not in the top three

Cohesity43 of 621Not in the top three

Veeam39 of 6218Not in the top three

Druva31 of 622Not in the top three

Zerto20 of 620Not in the top three

Veeam Data Platform16 of 6211Not in the top three

Acronis Cyber Protect13 of 622Not in the top three

Acronis11 of 620Not in the top three

Datto11 of 620Not in the top three

Unitrends9 of 620Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Rubrik. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 50 of the 62 answers that named Rubrik and are not a share of its labels.

Domains cited

solutionsreview.com33

eon.io25

expertinsights.com25

ninjaone.com20

technologymatch.com19

veeam.com16

worldmetrics.org15

rubrik.comYour site14

gcom.pdo.aws.gartner.com13

reddit.com13

179 of the 193 domain citations in answers naming Rubrik came from somebody else's page.

Pages cited

solutionsreview.com/backup-disaster-recovery/whats-changed-2024-gartner-magic-quadrant-for26

eon.io/blog/enterprise-backup-solutions20

expertinsights.com/backup-and-recovery/top-disaster-recovery-dr-software-solutions16

technologymatch.com/blog/best-enterprise-backup-software-rpo-rto-comparison16

gcom.pdo.aws.gartner.com/reviews/market/enterprise-backup-and-recovery-software-solutions13

solutionsreview.com/backup-disaster-recovery/the-best-backup-and-disaster-recovery-compani13

cygnet.one/feeds/blog/disaster-recovery-plan-software11

ninjaone.com/blog/best-enterprise-backup-solutions11

Pages are listed as the models cited them.

Names read as Rubrik

What the judge wrote, as written, with how often. The vendor table decides that these count as Rubrik; a claim can dispute any of them.

Rubrik® 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Rubrik's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rubrik, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at rubrik.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.