Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 49 → 16 of 112
1 category · Named, not rankedSynology DiskStation
3Judge labels
1First choices
1Negative labels
3 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Synology DiskStation was named 1 time in Backup and DR, where Veeam Data Platform led with 38%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market16 of 116
2%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In backup and dr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Synology DiskStation for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Backup and disaster recovery | Cloud and infrastructure | 2% | 16 of 116 | 0% | 1 | under 10 labels · led by Veeam Data Platform at 38% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Synology DiskStation held within the floor in its one category: no change cleared 11 points.
Best category · Backup and DR · by segment
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Backup and DR | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 49 → 16 of 116 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Synology DiskStation across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Synology DiskStation across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase1 labelNone
Comparative0 labelsNone
Budget-constrained1 label1
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative3 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Buy a Network Attached Storage (NAS) device, such as a Synology DiskStation or QNAP TS series” Qwen 3.7 Flash · Backup and DR · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Synology DiskStation, over the 3 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Synology DiskStation was named but was not.ShowHide
Named alongside
The products named in the same answers as Synology DiskStation, over the 3 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Synology DiskStation was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Synology DiskStation. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 3 of the 3 answers that named Synology DiskStation and are not a share of its labels.
Domains cited
g2.com3
dell.com2
enterprisestorageforum.com2
techtarget.com2
blog.9cv9.com1
bnc.ch1
boxngo.com1
business.com1
checkthat.ai1
cloudwards.net1
Fifteen of the fifteen domain citations in answers naming Synology DiskStation came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
synology.com is not in Google's top ten for any of the category's searches. In the answers, Synology DiskStation takes 2% of first choices and Veeam Data Platform takes 38%.ShowHide
Search and answers
synology.com is not in Google's top ten for any of the category's searches. In the answers, Synology DiskStation takes 2% of first choices and Veeam Data Platform takes 38%.
ShowHideIn search
Google, US estimatesPosition for “backup and disaster recovery solution”
–
not in the top ten
Position for “backup and disaster recovery solutions”
–
not in the top ten
- Organic visits to its site
- about 239,190 a month
- Searches its site ranks for
- 17,121 · 2,993 in the top three
- Sites linking to it
- 26,080
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 16 of 116 in Backup and DR
Segment leader
38%
Veeam Data Platform
- First choices
- 1 across its categories
- Named in
- 3 answers
- Its own site cited
- in 3 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on synology.com
10,016
subdomains included
Content
2,158
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 1,672 | undated | Object storage | ||
| Blog | 457 | 37 | 2026-09-25 | APM | |
| Comparison | 15 | 4 | 2026-09-15 | ||
| Conference or event | 12 | undated | |||
| Webinar or virtual event | 1 | 0 | 2021-12-09 | ||
| Glossary or explainer | 1 | undated |
Most recent
- 2026-09-25Skryte pasti ktere ukrajuji marze pro msp aneb jak se vyznat v licencovani backupu blog
- 2026-09-175 hidden profit killers in your msp backup business and how to eliminate them blog
- 2026-09-17Decoding backup vendor licensing hidden traps that eat into msp margins blog
- 2026-09-17Zabezpecete sva firemni data pomoci efektivni izolace zaloh v synology activeprotect blog
- 2026-09-15Strengthen enterprise data security with activeprotects data isolation techniques blog
- 2026-09-15Proxmox backup server vs reseni tretich stran vyber spravneho zalohovaciho reseni pro vas proxmox ve comparison
How it is countedHide how it is counted
Every page synology.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Synology DiskStation
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Synology DiskStation's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Synology DiskStation, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Synology DiskStation by email, built from the raw record of the edition. It shows:
- where Synology DiskStation is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Synology DiskStation, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.