Every category where a model named QuickBooks Online for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
IT financial management	IT operations and endpoint	4%	9 of 159	0%	4	under 10 labels · led by Nicus ITFM Platform at 9%

Movement

This is the first edition on this tier, so no move can be computed for QuickBooks Online yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated QuickBooks Online across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	1	0	1
Grok 4.1 Fast	0	1	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	1	0	1
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels4

Paraphrase1 label1

Comparative2 labels2not counted in share

Budget-constrained8 labels4

Scale-constrained1 label1

Negative6 labels2not counted in share

First choiceAlternativeMentionNegative28 labels in all, every segment counted; 10 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best choice is usually QuickBooks Online if you need a straightforward accounting and financial management base” Perplexity Sonar · IT financial mgmt · budget prompt · first choice

“QuickBooks Online (Best Overall for Small Business)” MiniMax M2.5 · IT financial mgmt · budget prompt · first choice

“Need most integrations/apps | QuickBooks Online (~$15/mo)” DeepSeek V4 Flash · IT financial mgmt · budget prompt · alternative

“~$15-30/month... Gold standard for small biz per PCMag/Qobra” Grok 4.1 Fast · IT financial mgmt · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as QuickBooks Online, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and QuickBooks Online was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Xero17 of 281Not among the top eight

Zoho Books12 of 281Not among the top eight

Ramp11 of 282Not among the top eight

FreshBooks8 of 280Not among the top eight

IBM Apptio Cloudability7 of 280Not among the top eight

CloudZero6 of 283Not among the top eight

AWS Cost Explorer6 of 281Not among the top eight

Flexera One6 of 281Not among the top eight

Wave6 of 281Not among the top eight

Expensify6 of 280Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named QuickBooks Online. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 28 answers that named QuickBooks Online and are not a share of its labels.

Domains cited

qobra.co23

ramp.com16

devopsschool.com10

g2.com10

rippling.com10

kissflow.com8

quickbase.com8

softwareadvice.com8

thectoclub.com8

use.expensify.com8

No domain is on file for QuickBooks Online, so its own site is not marked.

Pages cited

qobra.co/blog/best-financial-management-software22

ramp.com/blog/finance-as-a-service-faas-top-tools-for-modern-finance-teams16

devopsschool.com/blog/top-10-it-financial-management-tools-features-pros-cons-comparison10

rippling.com/blog/financial-management-tools9

kissflow.com/finance/finance-management-software8

quickbase.com/blog/best-financial-management-software8

use.expensify.com/resource-center/guides/financial-management-tools8

thectoclub.com/tools/best-it-financial-management-software7

Pages are listed as the models cited them.

Search and answers

Where QuickBooks Online stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,000,000 a month (“quickbooks online”)
AI search demand for its name, est.: 11,417 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 9 of 159 in IT financial mgmt

Segment leader

Nicus ITFM Platform

First choices: 10 across its categories
Named in: 28 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow QuickBooks Online

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when QuickBooks Online's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as QuickBooks Online, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for QuickBooks Online by email, built from the raw record of the edition. It shows:

where QuickBooks Online is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name QuickBooks Online, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.