Every category where a model named Expensify for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
IT financial management	IT operations and endpoint	0%	73 of 159	0%	1	under 10 labels · led by Nicus ITFM Platform at 9%

Movement

This is the first edition on this tier, so no move can be computed for Expensify yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Expensify across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	1	1
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase0 labelsNone

Comparative3 labelsNone

Budget-constrained3 labelsNone

Scale-constrained0 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative12 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Expensify + QuickBooks + Stripe — recommended as a starter stack” Perplexity Sonar · IT financial mgmt · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Expensify, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Expensify was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Ramp9 of 122Not among the top eight

QuickBooks Online6 of 124Not among the top eight

QuickBooks4 of 122Not among the top eight

Xero4 of 120Not among the top eight

Brex3 of 120Not among the top eight

Rippling3 of 120Not among the top eight

Zoho Books3 of 120Not among the top eight

Flexera One2 of 121Not among the top eight

Microsoft Cost Management2 of 121Not among the top eight

FreshBooks2 of 120Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Expensify. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 12 answers that named Expensify and are not a share of its labels.

Domains cited

ramp.com12

qobra.co11

rippling.com10

use.expensify.comYour site7

rho.co4

clickup.com3

cubesoftware.com3

g2.com3

gartner.com3

kissflow.com3

Fifty-two of the fifty-nine domain citations in answers naming Expensify came from somebody else's page.

Pages cited

ramp.com/blog/finance-as-a-service-faas-top-tools-for-modern-finance-teams11

qobra.co/blog/best-financial-management-software10

rippling.com/blog/financial-management-tools10

use.expensify.com/resource-center/guides/financial-management-tools7

clickup.com/blog/small-business-budgeting-software3

kissflow.com/finance/finance-management-software3

quickbase.com/blog/best-financial-management-software3

rho.co/blog/financial-management-software3

Pages are listed as the models cited them.

Search and answers

expensify.com ranks 8 on Google for the category's searches. In the answers, Expensify takes 0% of first choices and Nicus ITFM Platform takes 9%.

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In search

Google, US estimates

Position for “it financial management platform”

–

not in the top ten

Position for “it financial management platforms”

Searches for its name, Google: 74,000 a month (“expensify”)
AI search demand for its name, est.: 932 a month
Organic visits to its site: about 76,291 a month
Searches its site ranks for: 8,060 · 493 in the top three
Sites linking to it: 8,441
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

34 ads · 34 text · 0 shown in the last 30 days

First shown July 2023, as Expensify, Inc., verified. Ads started 2025-10 to 2026-09: 18 in the year, 16 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 73 of 159 in IT financial mgmt

Segment leader

Nicus ITFM Platform

First choices: 0 across its categories
Named in: 12 answers
Its own site cited: in 12 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on expensify.com

1,560

subdomains included

Content

338

counted in the table below

Documentation

1,076

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest
Blog	171	4	2026-09-21
Report or ebook	130	17	2026-09-24
Case study	10	0	2026-01-09
Template or tool	9	1	2026-07-31
Comparison	6	0	2026-02-23
Webinar or virtual event	4	0	2023-07-13
Glossary or explainer	3	1	2026-07-06
Conference or event	2	0	2023-12-14
News or press	2	undated
Podcast or video	1	undated

Most recent

2026-09-24Best expense management software report or ebook
2026-09-23Expensify vs quickbooks report or ebook
2026-09-21Expensify september 2026 product update blog
2026-09-21Free personal finance software report or ebook
2026-09-18Ramp vs Brex vs Expensify vs Navan (2026) report or ebook
2026-09-17Corporate Credit Card Software Integration: Connect Your Existing Cards to Expensify report or ebook

How it is countedHide how it is counted

Every page expensify.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Expensify

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Expensify is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Spend Management Software for Receipts & Expenses
expensify.com
For: employees, employers, and accounting teams
expensify.com
Price stated: Expensify is completely free to use as an individual. For companies, plans start at $5 per member. expensify.com
Starting price: 5 expensify.com
Free plan or trial: free to use as an individual expensify.com
Integrations claimed: 45 expensify.com
Customers named: Brooklyn NetsRoadtrippersPhilzAprio CloudAmestoAccordCareAviv ClinicsRedmond Accounting
Not stated on the pages read: Certifications, hosting

What Expensify's own pages state, read September 28, 2026: expensify.com, trust.expensify.com/controls. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Expensify's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Expensify, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Expensify by email, built from the raw record of the edition. It shows:

where Expensify is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Expensify, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.