Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
1 category · Named, not rankedOntinue
6Judge labels
1First choices
0Negative labels
4 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Ontinue was named 1 time in XDR, where Microsoft Defender XDR led with 40%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market37 of 58
0%1 label
under the label threshold
Enterprise7 of 58
2%3 labels
under the label threshold
In xdr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Ontinue for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Extended detection and response | Security operations | 0% | 37 of 58 | 0% | 1 | under 10 labels · led by Microsoft Defender XDR at 40% | goneNot named this edition; 0% in September 2026. |
Movement
Since September 2026, Ontinue held within the floor in its one category: no change cleared 11 points.
Best category · XDR · by segment
Mid-marketgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 7 → 8 of 46
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| XDR | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 37 of 58 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Ontinue across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Ontinue across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained3 labels1
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative6 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Ontinue is often cheapest in total for Microsoft-centric estates because it rides licensing you already own” Muse Glimmer 30B · XDR · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Ontinue, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ontinue was named but was not.ShowHide
Named alongside
The products named in the same answers as Ontinue, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ontinue was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Ontinue. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 6 of the 6 answers that named Ontinue and are not a share of its labels.
Domains cited
gbhackers.com6
guideflow.com4
expertinsights.com3
guptadeepak.com3
tech-insider.org3
checkthat.ai2
cybermarkagency.com2
cybersectools.com2
decryptiondigest.com2
gartner.com2
Twenty-nine of the twenty-nine domain citations in answers naming Ontinue came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
ontinue.com is not in Google's top ten for any of the category's searches. In the answers, Ontinue takes 0% of first choices and Microsoft Defender XDR takes 40%.ShowHide
Search and answers
ontinue.com is not in Google's top ten for any of the category's searches. In the answers, Ontinue takes 0% of first choices and Microsoft Defender XDR takes 40%.
ShowHideIn search
Google, US estimatesPosition for “xdr platform”
–
not in the top ten
Position for “xdr platforms”
–
not in the top ten
- Searches for its name, Google
- 720 a month (“ontinue”)
- AI search demand for its name, est.
- 3 a month
- Organic visits to its site
- about 5,447 a month
- Searches its site ranks for
- 1,013 · 66 in the top three
- Sites linking to it
- 1,167
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 37 of 58 in XDR
Segment leader
40%
Microsoft Defender XDR
- First choices
- 1 across its categories
- Named in
- 6 answers
- Its own site cited
- in 6 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on ontinue.com
437
subdomains included
Content
169
counted in the table below
Documentation
0
Product · Integration
1 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 117 | 11 | 2026-09-25 | MDR, SIEM | |
| Glossary or explainer | 18 | 0 | 2023-06-30 | SIEM, XDR | |
| Case study | 16 | 0 | 2026-04-01 | ||
| Podcast or video | 8 | 0 | 2025-02-18 | ||
| Comparison | 4 | 0 | 2023-06-01 | MDR, EDR | |
| Conference or event | 3 | 0 | 2024-06-04 | SIEM, XDR | |
| Report or ebook | 2 | 0 | 2026-02-01 | ||
| News or press | 1 | undated |
Most recent
- 2026-09-25Blog microsoft isoc signals new era for security operations blog
- 2026-09-16Quorum cyber announces intent to acquire ontinue blog
- 2026-09-15Ontinue advances sbti validated climate commitments blog
- 2026-08-12Blog why faster detection doesnt matter blog
- 2026-08-07Ontinue major player in 2026 idc marketscape worldwide mxdr blog
- 2026-08-07Blog what major player in 2026 idc marketscape means for customers blog
How it is countedHide how it is counted
Every page ontinue.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name MDR (12); 2 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Ontinue
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Ontinue is its own company.ShowHide
The company
Ontinue is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The only MXDR service based on an intelligent, cloud-delivered SecOps platform.
- For
- Microsoft Security Customers
- Customers named
- CWS International GmbHOttobockDO&COBBC GroupVossloh AGInforsACRMetrohm
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Ontinue's own pages state, read September 28, 2026: ontinue.com, ontinue.com/resource/platform-era-of-managed-security, ontinue.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ontinue's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ontinue, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Ontinue by email, built from the raw record of the edition. It shows:
- where Ontinue is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Ontinue, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.