Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 10 → 12 of 84
2 categories · RankedNATS
19Judge labels
1First choices
1Negative labels
10 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in Streaming for small business buyers
Rank 24 of 98 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 17% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business12 of 88
2%11 labels
accepted challenger
Mid-market24 of 98
0%6 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In streaming · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named NATS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Streaming platforms | Data platform | 0% | 24 of 98 | 17% | 6 | under 10 labels · led by Confluent Cloud at 39% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Telemetry pipelines | IT operations and endpoint | 0% | 69 of 124 | 0% | 1 | under 10 labels · led by OpenTelemetry Collector at 37% |
Movement
Since September 2026, NATS held within the floor in all two categories: no change cleared 11 points.
Best category · Streaming · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 22 of 94, unchanged
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Streaming | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 22 → 24 of 98 |
| Telemetry pipelines | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 69 of 124, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated NATS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated NATS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase1 labelNone
Comparative4 labels1not counted in share
Budget-constrained3 labels1
Scale-constrained4 labelsNone
Negative5 labels1not counted in share
First choiceAlternativeMentionNegative19 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“A lightweight, high-performance open-source messaging system that supports event streaming.” Mistral Small · Streaming · budget prompt · alternative
“Ultra‑low latency messaging (microservice coordination) | NATS” GLM 4.7 FlashX · Streaming · comparative prompt · alternative
“Consider: NATS, RabbitMQ (or RabbitMQ Streams for replay).” GLM 4.7 FlashX · Streaming · negative prompt · alternative
“Kafka (or NATS) – only if you need buffering” MiniMax M2.5 · Telemetry pipelines · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“should be avoided if your goal is Event Streaming” Qwen 3.7 Flash · Streaming · negative prompt · hard negative
Named alongside
The products named in the same answers as NATS, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NATS was named but was not.ShowHide
Named alongside
The products named in the same answers as NATS, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NATS was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named NATS. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 19 answers that named NATS and are not a share of its labels.
Domains cited
devopsschool.com10
redpanda.com8
dacast.com7
g2.com5
linkedin.com5
modern-datatools.com5
apidog.com4
checkthat.ai4
aws.amazon.com3
byteplus.com3
Fifty-four of the fifty-four domain citations in answers naming NATS came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
nats.io is not in Google's top ten for any of the category's searches. In the answers, NATS takes 0% of first choices and Confluent Cloud takes 39%.ShowHide
Search and answers
nats.io is not in Google's top ten for any of the category's searches. In the answers, NATS takes 0% of first choices and Confluent Cloud takes 39%.
ShowHideIn search
Google, US estimatesPosition for “event streaming platform”
–
not in the top ten
Position for “event streaming platforms”
–
not in the top ten
- Searches for its name, Google
- 60,500 a month (“nats”)
- AI search demand for its name, est.
- 21,222 a month
- Organic visits to its site
- about 3,342 a month
- Searches its site ranks for
- 212 · 80 in the top three
- Sites linking to it
- 3,130
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 24 of 98 in streaming
Segment leader
39%
Confluent Cloud
- First choices
- 1 across its categories
- Named in
- 19 answers
- Its own site cited
- in 15 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on nats.io
3,185
subdomains included
Content
253
counted in the table below
Documentation
2,690
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 124 | undated | |||
| Blog | 119 | 3 | 2026-09-17 | ||
| Webinar or virtual event | 8 | undated | ML platforms | ||
| Case study | 1 | undated | |||
| Conference or event | 1 | undated |
Most recent
- 2026-09-17Nats server 2.15 release blog
- 2026-08-17Brosettlement building a wallet event backbone with nats jetstream blog
- 2026-08-01Coordinating ai agent teams on nats blog
- 2026-05-25Nats native protocol for ai agents blog
- 2026-04-30Nats server 2.14 release blog
How it is countedHide how it is counted
Every page nats.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow NATS
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
NATS is its own company.ShowHide
The company
NATS is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The Real-Time Communication Fabric for Distributed Agents and Applications
- Integrations claimed
- 45 nats.io
- Customers named
- RivianReplitMachineMetricsGELovablePowerFlexNVIDIAVolvo
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, certifications, hosting
What NATS's own pages state, read September 28, 2026: nats.io, nats.io/tags/security. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when NATS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as NATS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for NATS by email, built from the raw record of the edition. It shows:
- where NATS is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name NATS, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.