IT AI Index

Index › Products › Mozilla Firefox · October 2026 Edition

1 category · Named, not ranked

Mozilla Firefox

10Judge labels

1First choices

3Negative labels

7 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

4 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Mozilla Firefox was named 4 times in Enterprise browsers, where Google Password Manager led with 26%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business11 of 91

under the label threshold

Mid-market26 of 80

under the label threshold

Enterprise73 of 82

under the label threshold

In enterprise browsers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Mozilla Firefox for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Enterprise browsers	Security operations	0%	26 of 80	25%	4	under 10 labels · led by Google Password Manager at 26%

Movement

This is the first edition on this tier, so no move can be computed for Mozilla Firefox yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Mozilla Firefox across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.20	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	0	1
Kimi K2	0	0	0
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	1	0	1
GPT-6 Luna	0	0	0
Muse Glimmer 30B	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative7 labelsNone

Budget-constrained2 labels1

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative10 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Firefox delivers secure, resilient and privacy-focused browsing at scale with enterprise policies” Muse Glimmer 30B · Enterprise browsers · comparative prompt · alternative

“Choose Firefox if you are a "macOS + Linux" shop or have specific compliance requirements” Qwen 3.7 Flash · Enterprise browsers · comparative prompt · alternative

“Privacy-focused: Firefox (best tracking protection)” MiniMax M2.5 · Enterprise browsers · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“enterprise‑grade features (DLP, policies) often rely on third‑party agents or CASBs” GLM 4.7 FlashX · Enterprise browsers · comparative prompt · soft negative

Named alongside

The products named in the same answers as Mozilla Firefox, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Mozilla Firefox was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Password Manager9 of 106Not among the top eight

Island Enterprise Browser6 of 101Not among the top eight

Microsoft Edge for Business5 of 105Not among the top eight

Apple Passwords5 of 100Not among the top eight

Microsoft Edge4 of 103Not among the top eight

Brave3 of 100Not among the top eight

Seraphic3 of 100Not among the top eight

Brave Browser2 of 100Not among the top eight

Opera2 of 100Not among the top eight

Palo Alto Prisma Access Browser2 of 100Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Mozilla Firefox. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 8 of the 10 answers that named Mozilla Firefox and are not a share of its labels.

Domains cited

us.fitgap.com6

securecoding.com5

chromeenterprise.google4

expertinsights.com4

g2.com4

island.io4

selecthub.com4

venn.com4

blog.maxthon.com3

businessservicesconnect.com3

Forty-one of the forty-one domain citations in answers naming Mozilla Firefox came from somebody else's page.

Pages cited

securecoding.com/endpoint-security/enterprise-browsers5

us.fitgap.com/search/browsers/enterprise5

chromeenterprise.google/4

blog.maxthon.com/2026/02/27/web-browser-comparison-report3

businessservicesconnect.com/smb-resources/the-best-web-browsers-for-businesses3

cybersecuritynews.com/best-enterprise-browsers3

decryptiondigest.com/blog/enterprise-browser-security-2026-island-talon-chrome-edge-compar3

expertinsights.com/web-security/the-top-enterprise-browsers3

Pages are listed as the models cited them.

Search and answers

firefox.com is not in Google's top ten for any of the category's searches. In the answers, Mozilla Firefox takes 0% of first choices and Google Password Manager takes 26%.

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In search

Google, US estimates

Position for “enterprise browsers”

–

not in the top ten

Position for “secure enterprise browser”

–

not in the top ten

Searches for its name, Google: 60,500 a month (“mozilla firefox”)
AI search demand for its name, est.: 1,378 a month
Organic visits to its site: about 1,183,043 a month
Searches its site ranks for: 13,038 · 4,446 in the top three
Sites linking to it: 118,450
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

120+ ads · 92 video, 28 text · 62 shown in the last 30 days

First shown September 2025, as Mozilla Corporation, verified. Ads started 2025-11 to 2026-10: 117 in the year, 3 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 26 of 80 in enterprise browsers

Segment leader

26%

Google Password Manager

First choices: 1 across its categories
Named in: 10 answers
Its own site cited: in 8 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on firefox.com

4,483

subdomains included

Content

counted in the table below

Documentation

Product · Integration

91 · 0

Kind	Pages	Last 90 days
News or press	44	undated
Glossary or explainer	14	undated
Comparison	12	undated
Report or ebook	4	undated
Template or tool	1	undated

How it is countedHide how it is counted

Every page firefox.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as Mozilla Firefox

What the judge wrote, as written, with how often. The vendor table decides that these count as Mozilla Firefox; a claim can dispute any of them.

Mozilla Firefox / Firefox ESR 1

Follow Mozilla Firefox

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Mozilla Firefox's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Mozilla Firefox, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Mozilla Firefox by email, built from the raw record of the edition. It shows:

where Mozilla Firefox is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Mozilla Firefox, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.