Every category where a model named MOVEit for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Managed file transfer	Data platform	0%	32 of 97	27%	11	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for MOVEit yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated MOVEit across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	0	1	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	1	1	2
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	1	0	1
GPT-6 Luna	2	0	0	2
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase1 labelNone

Comparative8 labels1not counted in share

Budget-constrained4 labelsNone

Scale-constrained10 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative34 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you have specific compliance requirements (especially HIPAA/GDPR), MOVEit or Kiteworks would be stronger choices despite higher costs.” GLM 4.7 FlashX · MFT · direct prompt · alternative

“MOVEit Cloud if you want a managed MFT service and are already invested in Progress/MOVEit” GPT-6 Luna · MFT · paraphrase prompt · alternative

“You already have MOVEit workflows... include MOVEit Cloud in the bake-off” GPT-6 Luna · MFT · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“legacy MFT tools like MOVEit and GoAnywhere suffered high-profile zero-day exploits in 2023” Llama 4 Maverick · MFT · negative prompt · hard negative

“the 2023 zero-day exploits against MOVEit and GoAnywhere showed that popular MFT tools can become high-value targets when exposed components are vulnerable” Perplexity Sonar · MFT · negative prompt · soft negative

“MFT platforms are frequent attack targets (e.g., MOVEit breaches), so scrutinize architecture over features.” Grok 4.1 Fast · MFT · scale prompt · soft negative

Named alongside

The products named in the same answers as MOVEit, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and MOVEit was named but was not.

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ProductSame answerTook the first choice insteadHead to head

GoAnywhere MFT25 of 342Not among the top eight

Files.com17 of 3410Not among the top eight

Axway SecureTransport13 of 340Not among the top eight

Globalscape EFT10 of 340Not among the top eight

Kiteworks MFT9 of 341Not among the top eight

JSCAPE MFT Server7 of 340Not among the top eight

AWS Transfer Family5 of 340Not among the top eight

Cleo Integration Cloud5 of 340Not among the top eight

IBM Sterling Secure File Transfer5 of 340Not among the top eight

MASV5 of 340Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named MOVEit. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 34 answers that named MOVEit and are not a share of its labels.

Domains cited

kiteworks.com17

learn.g2.com15

sftptogo.com15

g2.com14

aimultiple.com12

expertinsights.com11

goanywhere.com10

dnsstuff.com9

files.com9

static.fortra.com9

No domain is on file for MOVEit, so its own site is not marked.

Pages cited

learn.g2.com/best-managed-file-transfer-software15

sftptogo.com/blog/best-mft-platforms-managed-file-transfer15

aimultiple.com/managed-file-transfer-solutions10

dnsstuff.com/managed-file-transfer9

expertinsights.com/data-security-and-privacy/the-top-managed-file-transfer-solutions9

static.fortra.com/goanywhere/pdfs/guides/ga-mft-buyers-guide.pdf9

kiteworks.com/managed-file-transfer/managed-file-transfer-solutions-enterprises8

bmc.com/blogs/mft-managed-file-transfer7

Pages are listed as the models cited them.

Search and answers

Where MOVEit stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 8,100 a month (“moveit”)
AI search demand for its name, est.: 279 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 32 of 97 in MFT

Segment leader

43%

Files.com

First choices: 0 across its categories
Named in: 34 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as MOVEit

What the judge wrote, as written, with how often. The vendor table decides that these count as MOVEit; a claim can dispute any of them.

MOVEit (Progress) 2MOVEit Cloud 2

Follow MOVEit

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when MOVEit's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as MOVEit, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for MOVEit by email, built from the raw record of the edition. It shows:

where MOVEit is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name MOVEit, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.