Every category where a model named GoAnywhere MFT for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Managed file transfer	Data platform	4%	7 of 97	25%	28	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for GoAnywhere MFT yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated GoAnywhere MFT across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	1	0	1	2
Gemini 3.5 Flash	1	0	0	1	2
Perplexity Sonar	0	2	1	1	4
Grok 4.1 Fast	1	0	0	1	2
Mistral Small	0	0	2	0	2
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	1	1	2
Qwen 3.7 Flash	0	2	0	0	2
Kimi K2	1	1	1	0	3
GLM 4.7 FlashX	1	2	0	0	3
MiniMax M2.5	0	0	1	1	2
GPT-6 Luna	0	1	0	1	2
Muse Glimmer 30B	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct19 labels2

Paraphrase7 labels2

Comparative26 labels5not counted in share

Budget-constrained18 labels3

Scale-constrained11 labels1

Negative10 labelsNone

First choiceAlternativeMentionNegative91 labels in all, every segment counted; 8 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Highly customizable and widely adopted, GoAnywhere is an industry giant known for its incredibly robust workflow automation and hybrid orchestration.” Gemini 3.5 Flash · MFT · comparative prompt · first choice

“I'd recommend starting with GoAnywhere MFT for its balance of features, pricing, and ease of implementation” GLM 4.7 FlashX · MFT · direct prompt · first choice

“Top Recommendation: GoAnywhere MFT (by Fortra)” Grok 4.1 Fast · MFT · direct prompt · first choice

“GoAnywhere for flexibility” Kimi K2 · MFT · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“you want to avoid heavy enterprise platforms (such as Progress MOVEit, Axway, or GoAnywhere MFT)” Gemini 3.5 Flash · MFT · budget prompt · hard negative

“legacy MFT tools like MOVEit and GoAnywhere suffered high-profile zero-day exploits in 2023” Llama 4 Maverick · MFT · negative prompt · hard negative

“also explicitly cited by CISA in advisories about exploited public-facing services” GPT-5.4 mini · MFT · negative prompt · hard negative

“2023 Breach: Zero-day exploit by CL0P ransomware gang” MiniMax M2.5 · MFT · negative prompt · hard negative

Named alongside

The products named in the same answers as GoAnywhere MFT, over the 91 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GoAnywhere MFT was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Files.com50 of 9127Compare →

Axway SecureTransport25 of 912Not among the top eight

MOVEit25 of 911Not among the top eight

Progress MOVEit Transfer24 of 913Compare →

AWS Transfer Family20 of 911Not among the top eight

JSCAPE MFT Server18 of 912Not among the top eight

Globalscape EFT17 of 910Not among the top eight

Cerberus FTP Server16 of 911Compare →

Cleo Integration Cloud15 of 911Compare →

IBM Sterling Secure File Transfer14 of 914Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named GoAnywhere MFT. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 87 of the 91 answers that named GoAnywhere MFT and are not a share of its labels.

Domains cited

g2.com60

sftptogo.com47

aimultiple.com46

learn.g2.com42

kiteworks.com37

dnsstuff.com32

goanywhere.comYour site32

comparitech.com31

expertinsights.com28

sourceforge.net26

349 of the 381 domain citations in answers naming GoAnywhere MFT came from somebody else's page.

Pages cited

sftptogo.com/blog/best-mft-platforms-managed-file-transfer46

learn.g2.com/best-managed-file-transfer-software41

aimultiple.com/managed-file-transfer-solutions32

dnsstuff.com/managed-file-transfer31

expertinsights.com/data-security-and-privacy/the-top-managed-file-transfer-solutions27

comparitech.com/data-privacy-management/best-mft-services24

g2.com/categories/managed-file-transfer-mft/small-business24

thectoclub.com/tools/best-file-transfer-management-software23

Pages are listed as the models cited them.

Search and answers

goanywhere.com ranks 4 on Google for the category's searches. In the answers, GoAnywhere MFT takes 4% of first choices and Files.com takes 43%.

ShowHide

In search

Google, US estimates

Position for “managed file transfer solution”

Position for “managed file transfer solutions”

Searches for its name, Google: 720 a month (“goanywhere mft”)
AI search demand for its name, est.: 45 a month
Organic visits to its site: about 30,833 a month
Searches its site ranks for: 3,370 · 407 in the top three
Sites linking to it: 2,580
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

79 ads · 65 text, 13 image, 1 video · 43 shown in the last 30 days

First shown October 2021, as Fortra, LLC, verified. Ads started 2025-11 to 2026-10: 33 in the year, 46 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 7 of 97 in MFT

Segment leader

43%

Files.com

First choices: 8 across its categories
Named in: 91 answers
Its own site cited: in 87 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on goanywhere.com

1,770

subdomains included

Content

1,122

counted in the table below

Documentation

Product · Integration

163 · 0

Kind	Pages	Last 90 days	Categories named
Blog	602	undated	MFT, DLP
Podcast or video	207	undated	MFT
Case study	88	undated	MFT
News or press	60	undated	MFT, DLP
Report or ebook	56	undated	MFT
Glossary or explainer	51	undated	MFT
Comparison	46	undated	MFT
Template or tool	5	undated	MFT
Conference or event	4	undated
Webinar or virtual event	3	undated

How it is countedHide how it is counted

Every page goanywhere.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as GoAnywhere MFT

What the judge wrote, as written, with how often. The vendor table decides that these count as GoAnywhere MFT; a claim can dispute any of them.

GoAnywhere 5GoAnywhere MFT (Fortra) 4GoAnywhere MFT (by Fortra) 3GoAnywhere MFT by Fortra 2

Follow GoAnywhere MFT

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

GoAnywhere MFT is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: a secure managed file transfer (MFT) solution
goanywhere.com
For: organizations
goanywhere.com
Price stated: Please complete the form to request pricing for GoAnywhere MFT. goanywhere.com/pricing
Free plan or trial: Download a free 30-day trial goanywhere.com
Certifications: SOC2 Type 2DrummondVMware Ready designation
Customers named: MLC Life InsuranceIDB Swiss Bank LtdNevada CountyUniversity of CincinnatiThink Mutual BankNemours
Not stated on the pages read: Starting price, integrations, hosting

What GoAnywhere MFT's own pages state, read October 5, 2026: goanywhere.com, goanywhere.com/pricing, goanywhere.com/security/trust, goanywhere.com/platforms, goanywhere.com/about/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GoAnywhere MFT's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GoAnywhere MFT, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for GoAnywhere MFT by email, built from the raw record of the edition. It shows:

where GoAnywhere MFT is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name GoAnywhere MFT, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.