1 category · Named, not rankedKaspersky
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Client-side protection | Security operations | 0% | 119 of 120 | 67% | 3 | under 10 labels · led by cside at 13% |
Movement
By model
How each model treated Kaspersky across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“historically used by Avast, Kaspersky, Bitdefender, and others) that intercept and decrypt secure HTTPS web traffic” Gemini 3.5 Flash · Client-side protection · negative prompt · hard negative
“Banned in the US due to alleged ties to the Russian government. Multiple privacy scandals” Kimi K2 · Client-side protection · negative prompt · hard negative
Named alongside
The products named in the same answers as Kaspersky, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kaspersky was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 6 of the 9 answers that named Kaspersky and are not a share of its labels.
Domains cited
Seventeen of the seventeen domain citations in answers naming Kaspersky came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
kaspersky.com is not in Google's top ten for any of the category's searches. In the answers, Kaspersky takes 0% of first choices and cside takes 13%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 18,100 a month (“kaspersky”)
- AI search demand for its name, est.
- 2,386 a month
- Organic visits to its site
- about 1,377,058 a month
- Searches its site ranks for
- 90,952 · 6,760 in the top three
- Sites linking to it
- 86,552
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 1 across its categories
- Named in
- 9 answers
- Its own site cited
- in 6 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 4,545 | 10 | 2026-09-28 | DDoS | |
| Glossary or explainer | 721 | 0 | 2024-07-17 | MDR, XDR | |
| News or press | 401 | 12 | 2026-09-23 | SIEM, MDR | |
| Case study | 86 | 0 | 2024-02-05 | ||
| Report or ebook | 84 | 0 | 2026-03-04 | DDoS, MDR | |
| Comparison | 53 | 0 | 2026-01-21 | ||
| Conference or event | 51 | 0 | 2026-04-09 | ||
| Podcast or video | 31 | 0 | 2025-06-17 | ||
| Template or tool | 9 | 0 | 2026-01-29 | ||
| Webinar or virtual event | 8 | 0 | 2022-12-26 |
Most recent
- 2026-09-2856465 blog
- 2026-09-25CVE-2026-87902: Critical Vulnerability in WordPress blog
- 2026-09-2356455 blog
- 2026-09-23Three in four companies say they plan to strengthen it security function news or press
- 2026-09-2256449 blog
- 2026-09-22Almost 60 of online learners faced cyber incidents in the past year and a quarter of those affected lost money kaspersky news or press
Events in person
- October 20, 2026 to October 23, 2026قمة محللي الأمن (SAS) 2026بالي · took part
- February 5, 2026CYSAT ASIA Conference 2026Singapore · exhibited
As the event pages on kaspersky.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page kaspersky.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Kaspersky
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Kaspersky is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Cybersecurity solutions and services for individuals, small businesses and enterprises.
- For
- individuals, small businesses and enterprises
- Hosting
- on-premisesin the cloudKaspersky malware analysis infrastructure
- Customers named
- Faysal BankEnvision EnergyCleopatra Hospitals GroupTEKMCF/MCC EKI SarajevoAfCONPJSC NornickelNeohype
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications
What Kaspersky's own pages state, read September 28, 2026: kaspersky.com, kaspersky.com/enterprise-security/wiki-section/products/sandbox, kaspersky.com/enterprise-security/resources/case-studies, kaspersky.com/partners. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kaspersky's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kaspersky, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Kaspersky by email, built from the raw record of the edition. It shows:
- where Kaspersky is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Kaspersky, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.