IT AI Index

Index › Products › Norton · October 2026 Edition

2 categories · Named, not ranked

Norton

11Judge labels

0First choices

7Negative labels

6 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Norton was named 2 times in Client-side protection and 1 other category, where cside led with 13%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business142 of 144

under the label threshold

Mid-market96 of 120

under the label threshold

Enterprise83 of 98

under the label threshold

In client-side protection · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Norton for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Client-side protection	Security operations	0%	96 of 120	0%	1	under 10 labels · led by cside at 13%
Endpoint detection and response	Security operations	0%	50 of 55	100%	1	under 10 labels · led by Microsoft Defender for Endpoint at 30%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Norton yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Norton across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Mention	Negative	Labels
Claude Haiku 4.5	1	0	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	1	1
Grok 4.20	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase2 labelsNone

Comparative0 labelsNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid consumer antivirus bundles as EDR substitutes. Heimdal notes that Norton 360 and McAfee are consumer identity/antivirus bundles, not business endpoint platforms” Perplexity Sonar · EDR · negative prompt · hard negative

Named alongside

The products named in the same answers as Norton, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Norton was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Microsoft Defender for Endpoint6 of 111Not among the top eight

SentinelOne Singularity Endpoint5 of 111Not among the top eight

McAfee5 of 110Not among the top eight

Microsoft Defender for Cloud4 of 113Not among the top eight

Kaspersky4 of 111Not among the top eight

Avast Business3 of 110Not among the top eight

CrowdStrike Falcon3 of 110Not among the top eight

Zscaler3 of 110Not among the top eight

Bitdefender2 of 110Not among the top eight

Broadcom2 of 110Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Norton. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 7 of the 11 answers that named Norton and are not a share of its labels.

Domains cited

g2.com3

guideflow.com3

reddit.com3

au.pcmag.com2

cside.com2

cyberpress.org2

cybersecuritynews.com2

decryptiondigest.com2

expertinsights.com2

f6s.com2

Twenty-three of the twenty-three domain citations in answers naming Norton came from somebody else's page.

Pages cited

au.pcmag.com/security-suites/114150/the-best-small-business-cybersecurity-suites2

cside.com/blog/top-client-side-security-tools-full-guide2

cybersecuritynews.com/best-business-antivirus-software/amp2

fastly.com/products/fastly-client-side-protection2

sansec.io/research/client-side-security2

sourceforge.net/software/client-side-protection/for-mid-size-business2

topbusinesssoftware.com/categories/client-side-protection/small-business-orgs2

acronis.com/en/blog/posts/best-edr-endpoint-detection-and-response-solutions-in-20261

Pages are listed as the models cited them.

What it publishes

ShowHide

Addresses on nortonmediaenterprise.com

347

subdomains included

Content

counted in the table below

Documentation

Product · Integration

1 · 0

Kind	Pages	Last 90 days	2025-10 to 2026-09	Latest	Categories named
Blog	9	7		2026-09-27
Comparison	3	3		2026-09-28

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How it is countedHide how it is counted

Every page nortonmediaenterprise.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as Norton

What the judge wrote, as written, with how often. The vendor table decides that these count as Norton; a claim can dispute any of them.

Norton 360 1

Follow Norton

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Norton's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Norton, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Norton by email, built from the raw record of the edition. It shows:

where Norton is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Norton, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.