Every category where a model named Insycle for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data quality and observability	Data platform	6%	4 of 110	0%	5	under 10 labels · led by Metaplane at 31%

Movement

This is the first edition on this tier, so no move can be computed for Insycle yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Insycle across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	1	0	1
Mistral Small	1	0	1
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	1	1
Qwen 3.7 Flash	1	0	1
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase12 labels9

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative12 labels in all, every segment counted; 9 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Cleanlist or Insycle are excellent starting points due to their affordability, ease of use, and strong CRM integrations” Mistral Small · Data observability · paraphrase prompt · first choice

“If you are primarily a Sales/Marketing-led organization: Start with Insycle or Cleanlist.” Qwen 3.7 Flash · Data observability · paraphrase prompt · first choice

“For a mid-sized B2B company, I'd recommend Insycle as a top data quality tool.” Grok 4.1 Fast · Data observability · paraphrase prompt · first choice

“Insycle is the absolute best mid-market tool.” Gemini 3.5 Flash · Data observability · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Insycle, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Insycle was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Cleanlist5 of 122Not among the top eight

DemandTools4 of 120Not among the top eight

Atlan3 of 120Not among the top eight

Great Expectations3 of 120Not among the top eight

HubSpot Data Hub3 of 120Not among the top eight

Soda2 of 121Not among the top eight

Apollo.io2 of 120Not among the top eight

Informatica Intelligent Data Management Cloud2 of 120Not among the top eight

Monte Carlo2 of 120Not among the top eight

OpenRefine2 of 120Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Insycle. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 12 answers that named Insycle and are not a share of its labels.

Domains cited

g2.com9

cleanlist.ai7

atlan.com5

airbyte.com4

cognism.com3

integrate.io3

metaplane.dev3

ovaledge.com3

pipeline.zoominfo.com3

prospeo.io3

Forty-three of the forty-three domain citations in answers naming Insycle came from somebody else's page.

Pages cited

cleanlist.ai/blog/2026-03-27-data-quality-tools7

g2.com/categories/data-quality/small-business5

airbyte.com/top-etl-tools-for-sources/data-quality-tools4

atlan.com/know/data-quality/top-tools4

g2.com/categories/data-quality4

integrate.io/blog/top-10-data-cleansing-tools3

pipeline.zoominfo.com/operations/data-cleansing-software3

prospeo.io/s/data-quality-tools3

Pages are listed as the models cited them.

Search and answers

insycle.com is not in Google's top ten for any of the category's searches. In the answers, Insycle takes 6% of first choices and Metaplane takes 31%.

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In search

Google, US estimates

Position for “data observability platform”

–

not in the top ten

Position for “best data observability platform”

–

not in the top ten

Searches for its name, Google: 480 a month (“insycle”)
AI search demand for its name, est.: 4 a month
Organic visits to its site: about 13,246 a month
Searches its site ranks for: 1,036 · 74 in the top three
Sites linking to it: 742
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 4 of 110 in data observability

Segment leader

31%

Metaplane

First choices: 9 across its categories
Named in: 12 answers
Its own site cited: in 12 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on insycle.com

335

subdomains included

Content

208

counted in the table below

Documentation

Product · Integration

1 · 1

Kind	Pages	Last 90 days	Latest
Blog	173	2	2026-09-04
Webinar or virtual event	11	10	2026-09-02
Case study	10	0	2025-04-24
Comparison	9	undated
Template or tool	3	1	2026-09-03
Report or ebook	1	undated
Glossary or explainer	1	undated

Most recent

2026-09-04Customer data health assessment blog
2026-09-03Roi calculator template or tool
2026-09-03Prepare crm data for ai blog
2026-09-02Insycle crm data management solution webinar or virtual event
2026-09-02Standardize crm data webinar or virtual event
2026-09-02Integrating with hubspot workflows webinar or virtual event

How it is countedHide how it is counted

Every page insycle.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Insycle

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Insycle is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Data Integrity Infrastructure for the Agentic CRM
insycle.com
For: Teams
insycle.com
Price stated: Starter $100/month billed annually; Growth $150/month billed annually; Professional $200/month billed annually; Enterprise Contact us for pricing insycle.com/pricing
Starting price: 100 insycle.com/pricing
Free plan or trial: Start a Free Trial insycle.com
Certifications: SOC 2 Type IIISO 27001ISO 27017ISO 27018SOC 1SOC 2SOC 3
Hosting: United StatesUS-EastUS-Central
Customers named: OysterPayFitQuick AttachKitchen MagicTalent.comThe Guarantors
Not stated on the pages read: Integrations

What Insycle's own pages state, read September 28, 2026: insycle.com, insycle.com/pricing, insycle.com/security, insycle.com/platform-overview, insycle.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Insycle's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Insycle, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Insycle by email, built from the raw record of the edition. It shows:

where Insycle is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Insycle, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.