IT AI Index

Index › Products › HubSpot CRM · October 2026 Edition

HubSpot · 2 categories · Named, not ranked

HubSpot CRM

11Judge labels

2First choices

0Negative labels

8 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. HubSpot CRM was named 3 times in IT financial mgmt and 1 other category, where Nicus ITFM Platform led with 9%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business9 of 162

under the label threshold

Mid-market58 of 159

under the label threshold

Enterprisenot named

No model named it for this buyer.

In it financial mgmt · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot CRM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
IT financial management	IT operations and endpoint	0%	58 of 159	0%	2	under 10 labels · led by Nicus ITFM Platform at 9%
Enterprise AI assistants	Data platform	0%	107 of 145	0%	1	under 10 labels · led by ChatGPT at 25%

Movement

This is the first edition on this tier, so no move can be computed for HubSpot CRM yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot CRM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	1	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	1	0	1
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase9 labels2

Comparative0 labelsNone

Budget-constrained2 labelsNone

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative11 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“3. HubSpot CRM - Best for: Strong customer relationship management focus” MiniMax M2.5 · IT financial mgmt · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as HubSpot CRM, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot CRM was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Zoho One5 of 113Not among the top eight

Pipedrive4 of 110Not among the top eight

Microsoft Dynamics 365 Business Central3 of 112Not among the top eight

Salesforce3 of 110Not among the top eight

monday service3 of 110Not among the top eight

ChatGPT2 of 112Not among the top eight

Claude2 of 110Not among the top eight

Microsoft Copilot2 of 110Not among the top eight

NetSuite2 of 110Not among the top eight

Oracle NetSuite2 of 110Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot CRM. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 10 of the 11 answers that named HubSpot CRM and are not a share of its labels.

Domains cited

cin7.com4

salesforce.com4

activecampaign.com3

geeksforgeeks.org3

larksuite.com3

slite.com3

zipdo.co3

actitime.com2

agiled.app2

business.org2

Twenty-nine of the twenty-nine domain citations in answers naming HubSpot CRM came from somebody else's page.

Pages cited

cin7.com/blog/software-for-small-business-management4

activecampaign.com/blog/best-small-business-software3

geeksforgeeks.org/blogs/list-of-10-best-small-business-management-software-20243

salesforce.com/small-business/software3

actitime.com/software-collections/business-management-software2

business.org/hr/workforce-management/best-small-business-management-software2

clinked.com/blog/business-management-software2

cloudwards.net/best-business-software2

Pages are listed as the models cited them.

Search and answers

hubspot.com is not in Google's top ten for any of the category's searches. In the answers, HubSpot CRM takes 0% of first choices and Nicus ITFM Platform takes 9%.

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In search

Google, US estimates

Position for “it financial management platform”

–

not in the top ten

Position for “it financial management platforms”

–

not in the top ten

Searches for its name, Google: 27,100 a month (“hubspot crm”)
AI search demand for its name, est.: 403 a month
Its company's site: hubspot.com shared with HubSpot's other products; the figures are the site's
Organic visits to its site: about 2,276,428 a month
Searches its site ranks for: 316,975 · 13,678 in the top three
Sites linking to it: 390,754
Paid Google search: 15 searches its ads show for, about 2,010 clicks and $83,922 a month (estimate)

Ads on GoogleDetailLess

76+ ads · 53 text, 14 video, 9 image · 76 shown in the last 30 days

First shown October 2021, as Hubspot, Inc., verified. Ads started 2025-10 to 2026-09: 43 in the year, 33 before. 44 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 58 of 159 in IT financial mgmt

Segment leader

Nicus ITFM Platform

First choices: 2 across its categories
Named in: 11 answers
Its own site cited: in 10 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as HubSpot CRM

What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot CRM; a claim can dispute any of them.

HubSpot 1

Follow HubSpot CRM

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HubSpot is the company behind HubSpot CRM.

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On record

Company records

Also from HubSpot: HubSpot AI, HubSpot Breeze, HubSpot Breeze AI, HubSpot Data Hub, HubSpot Sales Hub

In its own words

Stated by the vendor, not checked

Positioning: AI-powered, flexible CRM software
academy.hubspot.com/hubspot-crm-customization
For: startups and small businesses
academy.hubspot.com/setting-up-hubspots-free-crm-features-for-growth
Price stated: Free academy.hubspot.com/hubspot-crm-customization
Starting price: 0 br.hubspot.com/pricing/crm
Free plan or trial: Free HubSpot CRM academy.hubspot.com/hubspot-crm-customization
Customers named: mais de 306.000 clientes
Not stated on the pages read: Integrations, certifications, hosting

What HubSpot CRM's own pages state, read September 28, 2026: academy.hubspot.com/hubspot-crm-customization, academy.hubspot.com/setting-up-hubspots-free-crm-features, academy.hubspot.com/setting-up-hubspots-free-crm-features-for-growth, br.hubspot.com/pricing/crm, blog.hubspot.com/sales/crm-integration. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot CRM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot CRM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HubSpot CRM by email, built from the raw record of the edition. It shows:

where HubSpot CRM is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name HubSpot CRM, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.