Small business▼−8Since September 2026: 78% → 71%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
71%from 78% in September 2026
Inside the floor by 3 pointsRank 1 of 20, unchanged
5 categories · RankedGitHub
288Judge labels
113First choices
49Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
72% in Source control for small business buyers
Rank 1 of 33 in the mid-market standingendorsed leader
13 of 14 models made it the first choice on the direct prompt; 16% of its 83 labels there were negative.
What the models named instead of GitHub →By buyer segmentStrongest at small business.
Small business1 of 22
72%80 labels
endorsed leader
Mid-market1 of 33
70%83 labels
endorsed leader
Enterprise1 of 42
54%92 labels
endorsed leader
In source control · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named GitHub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Source control hosting | Developer platform | 70% | 1 of 33 | 16% | 83 | endorsed leader | ▼−7Since September 2026: 74% → 67%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| CI/CD platforms | Developer platform | 0% | 35 of 43 | 50% | 2 | under 10 labels · led by GitHub Actions at 68% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Artifact and container registries | Developer platform | 0% | 68 of 89 | 100% | 1 | under 10 labels · led by JFrog Artifactory at 14% | |
| Non-human identity management | Identity and access | 0% | 89 of 128 | 0% | 1 | under 10 labels · led by JumpCloud at 14% | |
| Static application security testing | Developer platform | 0% | 40 of 71 | 0% | 1 | under 10 labels · led by Semgrep at 36% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, GitHub held within the floor in all five categories: no change cleared 11 points.
Best category · Source control · by segment
Mid-market▼−7Since September 2026: 74% → 67%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
67%from 74% in September 2026
Inside the floor by 4 pointsRank 1 of 29, unchanged
Enterprise▼−7Since September 2026: 56% → 49%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
49%from 56% in September 2026
Inside the floor by 4 pointsRank 1 of 36, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Source control | 74% | 67% | ▼−7Since September 2026: 74% → 67%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 33, unchanged |
| CI/CD | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 35 of 43 |
| Artifact registries | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 68 of 89, unchanged |
| NHI management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 89 of 128, unchanged |
| SAST | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 71, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated GitHub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated GitHub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 0 | 2 | 1 | 6 |
| GPT-5.4 mini | 4 | 1 | 3 | 0 | 8 |
| Gemini 3.5 Flash | 5 | 0 | 0 | 1 | 6 |
| Perplexity Sonar | 2 | 1 | 1 | 1 | 5 |
| Grok 4.20 | 5 | 0 | 0 | 1 | 6 |
| Mistral Small | 4 | 0 | 1 | 1 | 6 |
| DeepSeek V4 Flash | 4 | 1 | 1 | 1 | 7 |
| Llama 4 Maverick | 0 | 1 | 3 | 1 | 5 |
| Qwen 3.7 Flash | 3 | 1 | 1 | 2 | 7 |
| Kimi K2 | 4 | 0 | 1 | 1 | 6 |
| GLM 4.7 FlashX | 3 | 2 | 0 | 1 | 6 |
| MiniMax M2.5 | 3 | 1 | 1 | 1 | 6 |
| GPT-6 Luna | 3 | 1 | 2 | 1 | 7 |
| Muse Glimmer 30B | 4 | 0 | 1 | 2 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct46 labels37
Paraphrase49 labels30
Comparative42 labels32not counted in share
Budget-constrained55 labels26
Scale-constrained43 labels20
Negative53 labels8not counted in share
First choiceAlternativeMentionNegative288 labels in all, every segment counted; 113 of the 153 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The most popular and commonly used cloud-based Git platform with a user-friendly and intuitive UI and is widely regarded as the go-to platform for collaborative software development.” Muse Glimmer 30B · Source control · comparative prompt · first choice
“I'd recommend starting with a pilot of GitHub Enterprise Server or GitLab Self-Managed, as both offer the best balance of enterprise features and developer experience” GLM 4.7 FlashX · Source control · scale prompt · first choice
“GitHub Enterprise | Best-in-class developer experience, massive open-source ecosystem, superior AI (Copilot), industry standard for talent.” Gemini 3.5 Flash · Source control · scale prompt · first choice
“For most mid-market B2B companies, GitHub is often the default choice due to its market dominance, ease of use, and broad integrations.” Claude Haiku 4.5 · Source control · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“GitHub - due to controversies” Llama 4 Maverick · Source control · negative prompt · hard negative
“have all experienced security breaches, credential leaks, and supply chain attacks in recent years... require careful configuration and security practices to mitigate risks” Mistral Small · Source control · negative prompt · soft negative
“GitHub, especially if you need enterprise self-hosting: In May 2026, GitHub disclosed a compromise... it isn't by itself a reason to avoid GitHub.com.” GPT-6 Luna · Source control · negative prompt · soft negative
“GitHub | ⚠️ Use with caution - Watch what you make public; be aware of Copilot/AI training implications” DeepSeek V4 Flash · Source control · negative prompt · soft negative
Named alongside
The products named in the same answers as GitHub, over the 270 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GitHub was named but was not.ShowHide
Named alongside
The products named in the same answers as GitHub, over the 270 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GitHub was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named GitHub. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 237 of the 270 answers that named GitHub and are not a share of its labels.
Domains cited
g2.com89
about.gitlab.com73
it-ai-index.com73
docs.github.comYour site60
guideflow.com58
guptadeepak.com58
us.fitgap.com58
github.comYour site57
bitbucket.org53
zipdo.co39
501 of the 618 domain citations in answers naming GitHub came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where GitHub stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where GitHub stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “source control hosting platform”
–
not in the top ten
Position for “source control hosting platforms”
–
not in the top ten
- Searches for its name, Google
- 1,500,000 a month (“github”)
- AI search demand for its name, est.
- 31,479 a month
- Organic visits to its site
- about 42,019,137 a month
- Searches its site ranks for
- 3,018,103 · 402,147 in the top three
- Sites linking to it
- 2,270,697
- Paid Google search
- 2 searches its ads show for, about 31 clicks and $81 a month (estimate)
In answers
This editionShare of first choices
70%
rank 1 of 33 in source control
First choices
113
across its categories
- Named in
- 270 answers
- Its own site cited
- in 237 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on github.com
1,325
subdomains included
Content
154
counted in the table below
Documentation
6
Product · Integration
20 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Conference or event | 46 | 0 | 2024-06-19 | ||
| Report or ebook | 45 | 1 | 2026-09-04 | ||
| Blog | 41 | 0 | 2026-01-30 | ||
| Case study | 21 | 0 | 2026-01-30 | ||
| News or press | 1 | undated |
Most recent
- 2026-09-04GHSL 2026 203 jupyter notebook repository report or ebook
- 2026-01-30Devops tools comparison blog
- 2026-01-30General motors case study
- 2025-12-16Solutions for government report or ebook
- 2025-12-152026 pricing changes for github actions blog
- 2025-11-15Astrazeneca case study
Events in person
Last twelve months
- May 16, 2026PyCon US 2026Long Beach, USA · spoke
- April 22, 2026 to April 24, 2026Devoxx France 2026Paris, France · spoke
- April 16, 2026VulnCon 2026Scottsdale, USA · spoke
As the event pages on github.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page github.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as GitHub
What the judge wrote, as written, with how often. The vendor table decides that these count as GitHub; a claim can dispute any of them.
GitHub Enterprise Cloud 8GitHub Enterprise 5GitHub Free 5GitHub Enterprise Server 2GitHub (Free tier) 1GitHub (GitGuardian) 1GitHub (Microsoft) 1GitHub / GitLab Packages 1GitHub Team 1GitHub Team/Enterprise Cloud 1
Follow GitHub
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
GitHub is its own company.ShowHide
The company
GitHub is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Join the world’s most widely adopted, AI-powered developer platform where millions of developers, businesses, and the largest open source community build software that advances humanity.
- For
- millions of developers, businesses, and the largest open source community
- Price stated
- Free Team Enterprise github.com/pricing
- Starting price
- $ 0 USD per user/month github.com/pricing
- Free plan or trial
- Start free for 30 days; Join for free github.com/pricing
- Certifications
- SOC1, SOC2, type 2 reports annuallyFedRAMP Tailored Authority to Operate (ATO)ISOSOC 2GDPR
- Hosting
- EUAustralia
- Customers named
- DuolingoMercedes-BenzFigmaMercado LibreTrustpilotNetdataAmerican AirlinesSAP
- Not stated on the pages read
- Integrations
What GitHub's own pages state, read September 28, 2026: github.com, github.com/pricing, github.com/security, github.com/features/issues, github.com/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GitHub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GitHub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for GitHub by email, built from the raw record of the edition. It shows:
- where GitHub is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name GitHub, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where GitHub is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where GitHub is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend GitHub first in Source control hosting this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.