Small business▲+7Since September 2026: 7% → 14%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 7% in September 2026
Inside the floor by 4 pointsRank 3 of 20, unchanged
2 categories · RankedBitbucket
231Judge labels
11First choices
56Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
12% in Source control for small business buyers
Rank 3 of 33 in the mid-market standingcriticized challenger
1 of 14 models made it the first choice on the direct prompt; 26% of its 76 labels there were negative.
What the models named instead of Bitbucket →By buyer segmentRead the same way at every buyer size.
Small business3 of 22
12%76 labels
accepted challenger
Mid-market3 of 33
4%76 labels
criticized challenger
Enterprise3 of 42
4%75 labels
criticized challenger
In source control · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Bitbucket for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Source control hosting | Developer platform | 4% | 3 of 33 | 26% | 76 | criticized challenger | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| CI/CD platforms | Developer platform | 0% | 27 of 43 | 0% | 1 | under 10 labels · led by GitHub Actions at 68% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Bitbucket held within the floor in all two categories: no change cleared 11 points.
Best category · Source control · by segment
Mid-market=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 11 pointsRank 3 of 29, unchanged
Enterprise▼−4Since September 2026: 8% → 4%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 8% in September 2026
Inside the floor by 7 pointsRank 3 of 36, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Source control | 4% | 4% | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 of 33, unchanged |
| CI/CD | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 27 of 43, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Bitbucket across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Bitbucket across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 2 | 1 | 5 |
| GPT-5.4 mini | 0 | 4 | 1 | 0 | 5 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 4 | 6 |
| Perplexity Sonar | 0 | 2 | 1 | 1 | 4 |
| Grok 4.20 | 1 | 4 | 0 | 1 | 6 |
| Mistral Small | 0 | 3 | 2 | 1 | 6 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 2 | 6 |
| Llama 4 Maverick | 0 | 0 | 1 | 1 | 2 |
| Qwen 3.7 Flash | 0 | 4 | 2 | 1 | 7 |
| Kimi K2 | 0 | 2 | 1 | 3 | 6 |
| GLM 4.7 FlashX | 1 | 4 | 0 | 1 | 6 |
| MiniMax M2.5 | 0 | 4 | 1 | 1 | 6 |
| GPT-6 Luna | 0 | 3 | 3 | 0 | 6 |
| Muse Glimmer 30B | 0 | 1 | 2 | 3 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct41 labels3
Paraphrase36 labels2
Comparative41 labels2not counted in share
Budget-constrained34 labels5
Scale-constrained37 labels1
Negative42 labelsNone
First choiceAlternativeMentionNegative231 labels in all, every segment counted; 11 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If using Jira/Confluence (common in B2B): Bitbucket—seamless integration cuts context-switching; 3x cheaper than competitors” Grok 4.20 · Source control · direct prompt · first choice
“Top Recommendation: Bitbucket” GLM 4.7 FlashX · Source control · paraphrase prompt · first choice
“Best For: Mid-to-large businesses that already run their entire planning, PM, and documentation cycles on Jira and Confluence.” Gemini 3.5 Flash · Source control · comparative prompt · alternative
“Best for Atlassian‑stack teams: Bitbucket Free – unlimited private repos for ≤5 users, but limited CI minutes.” GLM 4.7 FlashX · Source control · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“*Atlassian ended support for Bitbucket Server in February 2024*” Muse Glimmer 30B · Source control · negative prompt · hard negative
“Bitbucket - had major impact incidents and high-severity flaws” Llama 4 Maverick · Source control · negative prompt · hard negative
“One-third of Bitbucket incidents had major impact” GLM 4.7 FlashX · Source control · negative prompt · hard negative
“is sunsetting native Issues and Wikis in Bitbucket Cloud in favor of Jira and Confluence integration*, which changes the workflow and lock-in surface” Muse Glimmer 30B · Source control · negative prompt · soft negative
Named alongside
The products named in the same answers as Bitbucket, over the 222 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bitbucket was named but was not.ShowHide
Named alongside
The products named in the same answers as Bitbucket, over the 222 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Bitbucket was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Bitbucket. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 195 of the 222 answers that named Bitbucket and are not a share of its labels.
Domains cited
g2.com81
about.gitlab.com68
it-ai-index.com61
bitbucket.orgYour site55
github.com55
docs.github.com53
us.fitgap.com51
guptadeepak.com47
guideflow.com46
atlassian.com36
498 of the 553 domain citations in answers naming Bitbucket came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
bitbucket.org is not in Google's top ten for any of the category's searches. In the answers, Bitbucket takes 4% of first choices and GitHub takes 70%.ShowHide
Search and answers
bitbucket.org is not in Google's top ten for any of the category's searches. In the answers, Bitbucket takes 4% of first choices and GitHub takes 70%.
ShowHideIn search
Google, US estimatesPosition for “source control hosting platform”
–
not in the top ten
Position for “source control hosting platforms”
–
not in the top ten
- Searches for its name, Google
- 33,100 a month (“bitbucket”)
- AI search demand for its name, est.
- 1,560 a month
- Organic visits to its site
- about 22,601 a month
- Searches its site ranks for
- 1,831 · 284 in the top three
- Sites linking to it
- 70,858
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
4%
rank 3 of 33 in source control
Segment leader
70%
GitHub
- First choices
- 11 across its categories
- Named in
- 222 answers
- Its own site cited
- in 195 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on bitbucket.org
8
subdomains included
Content
2
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2 | 0 | 2024-04-12 |
Most recent
- 2024-04-12Generate pull request descriptions with atlassian intelligence blog
- 2023-08-09Ai blog
How it is countedHide how it is counted
Every page bitbucket.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as Bitbucket
What the judge wrote, as written, with how often. The vendor table decides that these count as Bitbucket; a claim can dispute any of them.
Bitbucket (Atlassian) 4Bitbucket Cloud 4Bitbucket Free 3Atlassian Bitbucket 2Bitbucket Data Center 2Bitbucket (Atlassian-hosted) 1Bitbucket (Cloud/Data Center) 1Bitbucket Cloud / Data Center 1Bitbucket Premium 1Bitbucket Server 1
Follow Bitbucket
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Bitbucket is its own company.ShowHide
The company
Bitbucket is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Code and CI/CD, powered by AI and the Atlassian platform
- For
- software teams
- Price stated
- Plans bitbucket.org
- Free plan or trial
- Get it Free bitbucket.org
- Certifications
- 2025 Gartner® Magic Quadrant ™ for DevOps Platforms
- Not stated on the pages read
- Starting price, integrations, hosting, customers
What Bitbucket's own pages state, read September 28, 2026: bitbucket.org. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Bitbucket's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Bitbucket, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Bitbucket by email, built from the raw record of the edition. It shows:
- where Bitbucket is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Bitbucket, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Bitbucket is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Bitbucket is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideBitbucket is among the products AI models recommend first in Source control hosting this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.