Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 6 of 20, unchanged
Azure · 3 categories · RankedAzure DevOps
165Judge labels
9First choices
27Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
11% in CI/CD for enterprise buyers
Rank 6 of 33 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 27% of its 30 labels there were negative.
What the models named instead of Azure DevOps →By buyer segmentRead the same way at every buyer size.
Small business6 of 22
0%25 labels
accepted challenger
Mid-market6 of 33
2%30 labels
criticized challenger
Enterprise4 of 42
4%34 labels
accepted challenger
In source control · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Azure DevOps for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Source control hosting | Developer platform | 2% | 6 of 33 | 27% | 30 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| CI/CD platforms | Developer platform | 0% | 7 of 43 | 5% | 22 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Internal developer portals | Developer platform | 0% | 30 of 52 | 0% | 1 | under 10 labels · led by Port at 53% |
Movement
Since September 2026, Azure DevOps held within the floor in all three categories: no change cleared 11 points.
Best category · Source control · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 5 of 29, unchanged
Enterprise▼−2Since September 2026: 6% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 6% in September 2026
Inside the floor by 9 pointsRank 4 of 36, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Source control | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 6 of 33 |
| CI/CD | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 7 of 43 |
| Developer portals | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 30 of 52, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Azure DevOps across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Azure DevOps across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 6 | 1 | 7 |
| GPT-5.4 mini | 0 | 1 | 2 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 1 | 4 |
| Perplexity Sonar | 0 | 1 | 1 | 1 | 3 |
| Grok 4.20 | 0 | 2 | 2 | 1 | 5 |
| Mistral Small | 0 | 1 | 2 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 2 | 1 | 5 |
| Kimi K2 | 1 | 3 | 1 | 1 | 6 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 2 | 3 | 1 | 6 |
| GPT-6 Luna | 0 | 0 | 2 | 0 | 2 |
| Muse Glimmer 30B | 0 | 3 | 1 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct24 labels1
Paraphrase21 labels2
Comparative32 labelsNone
Budget-constrained24 labels6
Scale-constrained30 labelsNone
Negative34 labels2not counted in share
First choiceAlternativeMentionNegative165 labels in all, every segment counted; 9 of the 11 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Azure DevOps ⭐ Best Overall Value” Kimi K2 · Source control · budget prompt · first choice
“Strong integration with Microsoft ecosystem... Highly Microsoft-centric enterprise environments (though Microsoft is actively pushing much of ADO's innovation toward GitHub).” Gemini 3.5 Flash · Source control · scale prompt · alternative
“Best For: Large enterprises, legacy .NET development shops... Microsoft cloud/corporate ecosystem.” Gemini 3.5 Flash · Source control · comparative prompt · alternative
“Azure DevOps | Microsoft-centric organizations | Tight Azure integration, good for .NET shops” Kimi K2 · CI/CD · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“GitHub, GitLab, Bitbucket, and Azure DevOps have all experienced security breaches, credential leaks, and supply chain attacks” Mistral Small · Source control · negative prompt · soft negative
“Only choose if you're deeply invested in the Microsoft/Azure ecosystem. Otherwise, it's an extra platform to manage.” DeepSeek V4 Flash · CI/CD · paraphrase prompt · soft negative
“Be cautious about closed-source SaaS for sensitive code: GitHub, Bitbucket, Azure DevOps, and AWS CodeCommit” Perplexity Sonar · Source control · negative prompt · soft negative
“Azure DevOps can feel rigid and "corporate" to modern engineering teams, making it less attractive” Gemini 3.5 Flash · Source control · direct prompt · soft negative
Named alongside
The products named in the same answers as Azure DevOps, over the 165 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Azure DevOps was named but was not.ShowHide
Named alongside
The products named in the same answers as Azure DevOps, over the 165 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Azure DevOps was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Azure DevOps. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 138 of the 165 answers that named Azure DevOps and are not a share of its labels.
Domains cited
blog.jetbrains.com41
about.gitlab.com40
g2.com38
atlassian.com36
it-ai-index.com32
guptadeepak.com31
github.com29
docs.github.com27
learn.g2.com24
us.fitgap.com24
322 of the 322 domain citations in answers naming Azure DevOps came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Azure DevOps stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Azure DevOps stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 27,100 a month (“azure devops”)
- AI search demand for its name, est.
- 1,846 a month
- Its own site
- It sits on Azure's site (azure.cn), so there are no site figures for it alone
In answers
This editionShare of first choices
2%
rank 6 of 33 in source control
Segment leader
70%
GitHub
- First choices
- 9 across its categories
- Named in
- 165 answers
- Its own site cited
- in 138 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Azure DevOps
What the judge wrote, as written, with how often. The vendor table decides that these count as Azure DevOps; a claim can dispute any of them.
Azure Repos / Azure DevOps 3Azure DevOps (Azure Repos) 2Azure DevOps (Pipelines) 1Azure DevOps / Azure Pipelines 1Azure DevOps / Azure Repos 1
Follow Azure DevOps
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Azure is the company behind Azure DevOps.ShowHide
The company
Azure is the company behind Azure DevOps.
ShowHideOn record
Company records- Also from Azure
- Azure ACR, Azure AD Conditional Access, Azure AD Graph API, Azure AI Document Intelligence, Azure AI Foundry, Azure AI Gateway, Azure AI Search, Azure API Management and 79 more
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Azure DevOps's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Azure DevOps, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Azure DevOps by email, built from the raw record of the edition. It shows:
- where Azure DevOps is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Azure DevOps, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.