3 categories · Named, not rankedFortra
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Managed file transfer | Data platform | 2% | 16 of 97 | 0% | 3 | under 10 labels · led by Files.com at 43% | |
| Data security posture management | Security operations | 0% | 68 of 105 | 0% | 1 | under 10 labels · led by Microsoft Purview at 18% | |
| Web application firewalls | Network and edge | 0% | 40 of 82 | 0% | 1 | under 10 labels · led by Cloudflare WAF at 69% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated Fortra across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Fortra GoAnywhere MFT is the strongest overall recommendation for a mid-market B2B company.” DeepSeek V4 Flash · MFT · direct prompt · first choice
“Imperva remains the industry gold standard for managed WAFs” Qwen 3.7 Flash · WAF · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as Fortra, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fortra was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 9 of the 11 answers that named Fortra and are not a share of its labels.
Domains cited
Thirty-seven of the forty-three domain citations in answers naming Fortra came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
fortra.com is not in Google's top ten for any of the category's searches. In the answers, Fortra takes 2% of first choices and Files.com takes 43%.ShowHide
Search and answers
In search
Google, US estimates- Organic visits to its site
- about 125,581 a month
- Searches its site ranks for
- 18,051 · 898 in the top three
- Sites linking to it
- 8,577
- Paid Google search
- 2 searches its ads show for, about 2 clicks and $34 a month (estimate)
In answers
This edition- First choices
- 1 across its categories
- Named in
- 11 answers
- Its own site cited
- in 9 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,245 | undated | DLP, MFA | ||
| Report or ebook | 371 | undated | DLP, Email security | ||
| News or press | 368 | undated | DLP, Email security | ||
| Podcast or video | 142 | undated | DLP, PAM | ||
| Case study | 85 | undated | DLP, EDR | ||
| Comparison | 40 | undated | DLP, SASE | ||
| Glossary or explainer | 38 | undated | ZTNA | ||
| Webinar or virtual event | 19 | undated | DLP | ||
| Template or tool | 13 | undated | |||
| Conference or event | 8 | undated |
How it is countedHide how it is counted
Every page fortra.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name DLP (109); 0 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Fortra
Follow Fortra
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Fortra is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- AI-Amplified Data Security Platform
- For
- Every organization has unique cybersecurity needs
- Price stated
- simple, tiered pricing fortra.com/pricing
- Customers named
- American ExpressBoseCargillCocaColaDelta Air LinesFedexGoldman SachsGodaddy
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications, hosting
What Fortra's own pages state, read October 6, 2026: fortra.com, fortra.com/pricing, trust.fortra.com, fortra.com/platform, fortra.com/platform/brand-protection/partners. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fortra's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fortra, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Fortra by email, built from the raw record of the edition. It shows:
- where Fortra is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Fortra, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.