Small business▼−5Since September 2026: 17% → 12%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 17% in September 2026
Inside the floor by 6 pointsRank 2 → 3 of 53
8 categories · RankedGrafana Loki
178Judge labels
17First choices
19Negative labels
14 / 14Models named it
8Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
12% in Logs for small business buyers
Rank 3 of 73 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 4% of its 46 labels there were negative.
What the models named instead of Grafana Loki →By buyer segmentRead the same way at every buyer size.
Small business3 of 56
12%37 labels
accepted challenger
Mid-market3 of 73
11%46 labels
accepted challenger
Enterprise6 of 66
2%26 labels
accepted challenger
In logs · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Grafana Loki for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Log management | IT operations and endpoint | 11% | 3 of 73 | 4% | 46 | accepted challenger | ▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Telemetry pipelines | IT operations and endpoint | 2% | 8 of 124 | 0% | 15 | accepted challenger | |
| Data quality and observability | Data platform | 2% | 21 of 110 | 0% | 1 | under 10 labels · led by Metaplane at 31% | |
| Observability platforms | IT operations and endpoint | 0% | 17 of 80 | 11% | 9 | under 10 labels · led by Grafana at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Application performance monitoring | IT operations and endpoint | 0% | 49 of 66 | 33% | 3 | under 10 labels · led by New Relic at 46% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AIOps platforms | IT operations and endpoint | 0% | 40 of 93 | 0% | 1 | under 10 labels · led by New Relic at 17% | |
| Infrastructure monitoring | IT operations and endpoint | 0% | 42 of 79 | 0% | 1 | under 10 labels · led by Datadog at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Time series databases | Data platform | 0% | 45 of 66 | 100% | 1 | under 10 labels · led by TimescaleDB at 63% |
Movement
Since September 2026, Grafana Loki held within the floor in all eight categories: no change cleared 11 points.
Best category · Logs · by segment
Mid-market▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
13%from 16% in September 2026
Inside the floor by 8 pointsRank 2 → 3 of 66
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 13 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Logs | 16% | 13% | ▼−3Since September 2026: 16% → 13%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 3 of 73 |
| Telemetry pipelines | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 8 of 124, unchanged |
| Data observability | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 21 of 110, unchanged |
| Observability | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 13 → 17 of 80 |
| APM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 36 → 49 of 66 |
| AIOps | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 93, unchanged |
| Infra monitoring | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 42 of 79 |
| Time series DBs | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 45 of 66, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Grafana Loki across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Grafana Loki across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 3 | 1 | 7 |
| GPT-5.4 mini | 1 | 2 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 2 | 6 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 6 | 3 | 0 | 9 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 6 | 1 | 0 | 8 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 7 | 2 | 0 | 10 |
| Kimi K2 | 0 | 5 | 1 | 2 | 8 |
| GLM 4.7 FlashX | 3 | 3 | 2 | 0 | 8 |
| MiniMax M2.5 | 2 | 1 | 1 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 3 | 3 | 0 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labelsNone
Paraphrase20 labels3
Comparative26 labels1not counted in share
Budget-constrained62 labels13
Scale-constrained23 labels1
Negative26 labels3not counted in share
First choiceAlternativeMentionNegative178 labels in all, every segment counted; 17 of the 21 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you want to keep licensing costs low and have strong backend/K8s skills: Deploy Grafana Loki + Fluentd with a Grafana frontend.” GLM 4.7 FlashX · Logs · paraphrase prompt · first choice
“Graylog Open and Grafana Loki are the top contenders since they're truly free with no ingestion limits” MiniMax M2.5 · Logs · budget prompt · first choice
“best value choice is usually Grafana Loki if you want a low-cost, open-source-friendly platform” GPT-5.4 mini · Logs · budget prompt · first choice
“Zero budget + engineering team: Grafana + Loki + Tempo (LGTM stack) or Netdata.” GLM 4.7 FlashX · Data observability · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“self-hosted open-source tools like Prometheus, Grafana, Loki, and Jaeger ... the operational labor is not” Gemini 3.5 Flash · APM · negative prompt · soft negative
“Lightweight and cost-effective for log aggregation, less suitable for high-volume metrics.” Claude Haiku 4.5 · Time series DBs · direct prompt · soft negative
“Self-hosted (Prometheus/Grafana/Loki) requires 1\u20132 FTEs minimum.” Kimi K2 · Observability · scale prompt · soft negative
“Loki is cheap but intentionally less powerful for full-text search.” Kimi K2 · Logs · scale prompt · soft negative
Named alongside
The products named in the same answers as Grafana Loki, over the 178 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Grafana Loki was named but was not.ShowHide
Named alongside
The products named in the same answers as Grafana Loki, over the 178 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Grafana Loki was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Grafana Loki. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 142 of the 178 answers that named Grafana Loki and are not a share of its labels.
Domains cited
openobserve.ai82
middleware.io74
cribl.io54
signoz.io51
motadata.com47
dupple.com44
coralogix.com41
us.fitgap.com37
dash0.com35
netdata.cloud34
499 of the 499 domain citations in answers naming Grafana Loki came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
grafana.com is not in Google's top ten for any of the category's searches. In the answers, Grafana Loki takes 11% of first choices and Datadog Log Management takes 28%.ShowHide
Search and answers
grafana.com is not in Google's top ten for any of the category's searches. In the answers, Grafana Loki takes 11% of first choices and Datadog Log Management takes 28%.
ShowHideIn search
Google, US estimatesPosition for “log management platform”
–
not in the top ten
Position for “log management platforms”
–
not in the top ten
- Searches for its name, Google
- 1,900 a month (“grafana loki”)
- AI search demand for its name, est.
- 122 a month
- Organic visits to its site
- about 84,520 a month
- Searches its site ranks for
- 23,340 · 1,526 in the top three
- Sites linking to it
- 30,353
- Paid Google search
- 1 searches its ads show for, about 1 clicks and $0 a month (estimate)
In answers
This editionShare of first choices
11%
rank 3 of 73 in logs
Segment leader
28%
Datadog Log Management
- First choices
- 17 across its categories
- Named in
- 178 answers
- Its own site cited
- in 142 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on grafana.com
24,060
subdomains included
Content
3,026
counted in the table below
Documentation
7,452
Product · Integration
29 · 139
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,964 | 13 | 2026-09-14 | Observability, SIEM | |
| Conference or event | 537 | 1 | 2026-08-11 | Observability | |
| Webinar or virtual event | 175 | undated | |||
| Glossary or explainer | 140 | undated | |||
| News or press | 79 | 5 | 2026-08-01 | Observability | |
| Report or ebook | 78 | undated | |||
| Comparison | 24 | 0 | 2025-09-24 | ||
| Template or tool | 21 | undated | |||
| Podcast or video | 6 | 1 | 2026-07-10 | ||
| Case study | 2 | 0 | 2021-04-10 |
Most recent
- 2026-09-14Digital experience monitoring with grafana cloud session replay synthetic checks and faster investigations blog
- 2026-09-10Synthetic monitoring labels update blog
- 2026-09-09How to monitor cypress tests with grafana cloud blog
- 2026-08-27Identify anomalies outlier detection forecasting how grafana cloud uses ai ml to make observability easier blog
- 2026-08-27How to measure and improve instrumentation quality for better full stack observability blog
- 2026-08-25The grafana ai sdk for go a shared foundation for building ai applications blog
Events in person
Last twelve months
- March 5, 2026ObservabilityCON on the Road: TorontoDelta Hotels Toronto, Toronto, Canada · hosted
As the event pages on grafana.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page grafana.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Grafana Loki
What the judge wrote, as written, with how often. The vendor table decides that these count as Grafana Loki; a claim can dispute any of them.
Loki 20Grafana + Loki + Tempo (LGTM stack) 2Grafana/Loki 2Elasticsearch/Loki/Jaeger 1Grafana Loki (AGPLv3) 1Grafana Loki + Fluentd 1Grafana Loki / Grafana Cloud Logs 1Prometheus + Grafana + Loki 1Prometheus/Grafana/Loki 1
Follow Grafana Loki
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Grafana Loki is its own company.ShowHide
The company
Grafana Loki is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Fully-managed log aggregation system powered by Grafana Loki. Only pay for data you use with the Adaptive Logs feature.
- Price stated
- Free: $0; Pro: Starts at $0.050/GB Process, $0.400/GB Write, $0.100/GB Retain; Enterprise: Custom grafana.com/pricing
- Starting price
- 0 grafana.com/pricing
- Free plan or trial
- The Free Forever plan grafana.com
- Certifications
- FEDRAMP CompliantNATSEC100 CertifiedPCI DSS CompliantA-LIGN CertifiedAICPA SOC Type II VerifiedGDPR CompliantSOC 2GDPR
- Hosting
- Public CloudFederal CloudBring Your Own Cloud
- Customers named
- BlackRockPegasystemsLovableLATAM AirlinesDelivery HeroASOSSailpointMux
- Not stated on the pages read
- Who it is for, integrations
What Grafana Loki's own pages state, read September 28, 2026: grafana.com, grafana.com/pricing, trust.grafana.com, grafana.com/products/cloud, grafana.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Grafana Loki's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Grafana Loki, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Grafana Loki by email, built from the raw record of the edition. It shows:
- where Grafana Loki is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Grafana Loki, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Grafana Loki is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Grafana Loki is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideGrafana Loki is among the products AI models recommend first in Log management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.