Every category where a model named Datto for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Backup and disaster recovery	Cloud and infrastructure	2%	10 of 121	18%	11	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Datto yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Datto across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	0	0	0	2	2
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	1	0	0	1
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	2	0	0	2
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	1	0	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase2 labels1

Comparative7 labelsNone

Budget-constrained2 labelsNone

Scale-constrained7 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative26 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd suggest looking at Datto or Veeam first, as they have strong reputations for reliability” MiniMax M2.5 · Backup and DR · paraphrase prompt · first choice

“Datto is widely regarded as the gold standard for Managed Service Providers (MSPs) servicing Small to Medium Businesses” Qwen 3.7 Flash · Backup and DR · comparative prompt · alternative

“Datto BCDR provides turnkey, appliance-based backup and DR with instant virtualization, widely used by MSPs” DeepSeek V4 Flash · Backup and DR · comparative prompt · alternative

“mid‑market firms that prefer an MSP‑delivered, turnkey solution and don’t want to manage the software directly” GLM 4.7 FlashX · Backup and DR · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Kaseya's acquisition of Datto and Unitrends has triggered widespread industry backlash” Gemini 3.5 Flash · Backup and DR · negative prompt · hard negative

“is rarely a proprietary, all-in-one enterprise platform (like Datto or Cohesity), which often comes with high recurring fees” Gemini 3.5 Flash · Backup and DR · budget prompt · soft negative

Named alongside

The products named in the same answers as Datto, over the 26 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Datto was named but was not.

ProductSame answerTook the first choice insteadHead to head

Veeam17 of 265Not in the top three

Acronis11 of 261Not in the top three

Rubrik11 of 260Not in the top three

Acronis Cyber Protect9 of 265Not in the top three

Cohesity8 of 260Not in the top three

Commvault8 of 260Not in the top three

Zerto8 of 260Not in the top three

Veeam Backup & Replication6 of 263Not in the top three

Druva6 of 260Not in the top three

IDrive Business5 of 261Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Datto. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 17 of the 26 answers that named Datto and are not a share of its labels.

Domains cited

solutionsreview.com11

axcient.com9

expertinsights.com8

veeam.com7

hyperconvergence.com6

acronis.com4

ifeeltech.com4

mspcompared.com4

ninjaone.com4

techtarget.com4

Sixty-one of the sixty-one domain citations in answers naming Datto came from somebody else's page.

Pages cited

axcient.com/blog/backup-and-disaster-recovery-solutions8

solutionsreview.com/backup-disaster-recovery/the-best-backup-and-disaster-recovery-compani8

hyperconvergence.com/best-backup-and-disaster-recovery-solutions-for-smbs6

expertinsights.com/backup-and-recovery/the-top-business-continuity-and-disaster-recovery-s5

expertinsights.com/backup-and-recovery/top-disaster-recovery-dr-software-solutions5

solutionsreview.com/backup-disaster-recovery/whats-changed-2024-gartner-magic-quadrant-for5

ninjaone.com/blog/best-data-backup-and-recovery-software4

ais-now.com/blog/most-reliable-disaster-recovery-tools-small-business3

Pages are listed as the models cited them.

Names read as Datto

What the judge wrote, as written, with how often. The vendor table decides that these count as Datto; a claim can dispute any of them.

Datto (Datto BCDR) 1Datto® (now part of Kaseya) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Datto's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Datto, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at datto.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.