Every category where a model named ControlUp for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Digital employee experience	IT operations and endpoint	13%	1 of 219	8%	13	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for ControlUp yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated ControlUp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	2	0	1	0	3
Perplexity Sonar	1	0	0	0	1
Grok 4.1 Fast	0	1	0	0	1
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	1	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	1	0	0	0	1
GLM 4.7 FlashX	1	1	0	0	2
MiniMax M2.5	1	0	0	0	1
GPT-6 Luna	1	1	0	0	2
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labels6

Paraphrase16 labels2

Comparative3 labelsNone

Budget-constrained4 labelsNone

Scale-constrained9 labels1

Negative4 labelsNone

First choiceAlternativeMentionNegative47 labels in all, every segment counted; 9 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the strongest fit from the results is ControlUp because it is explicitly described as best for mid-market fleets (50–5,000 devices)” Perplexity Sonar · DEX · direct prompt · first choice

“For mid-market specifically, ControlUp and Nexthink are often recommended due to their scalability and comprehensive feature sets.” MiniMax M2.5 · DEX · direct prompt · first choice

“Best Overall for Mid-Market: ControlUp ... widely considered the strongest DEX platform for mid-market IT teams” Gemini 3.5 Flash · DEX · direct prompt · first choice

“TeamViewer DEX or ControlUp are likely your best starting points” GLM 4.7 FlashX · DEX · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“if your employees use standard laptops with SaaS apps, it's less relevant” DeepSeek V4 Flash · DEX · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as ControlUp, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ControlUp was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Nexthink Infinity38 of 4714Compare →

TeamViewer DEX16 of 474Not among the top eight

Lakeside Software11 of 470Not among the top eight

1E10 of 471Not among the top eight

Lakeside SysTrack8 of 470Not among the top eight

Microsoft Viva8 of 470Not among the top eight

Lakeside7 of 470Not among the top eight

Riverbed Aternity6 of 470Not among the top eight

Uniswap6 of 470Compare →

Microsoft Intune Endpoint Analytics5 of 474Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ControlUp. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 44 of the 47 answers that named ControlUp and are not a share of its labels.

Domains cited

teamviewer.com21

controlup.comYour site18

gartner.com17

flexxible.com14

sobrii.io11

dexdigital.ai10

teamspective.com10

nexthink.com9

riverbed.com9

g2.com8

109 of the 127 domain citations in answers naming ControlUp came from somebody else's page.

Pages cited

gartner.com/reviews/market/digital-employee-experience-management-tools11

sobrii.io/blog/digital-employee-experience11

dexdigital.ai/learn/dex-tools.html10

teamspective.com/blog/digital-employee-experience-software10

teamviewer.com/en/special/best-digital-employee-experience-software10

teamviewer.com/en-us/special/best-digital-employee-experience-software8

firsthr.app/compare/general/employee-experience-platform7

mcpc.com/insights/article/choosing-the-right-dex-platform7

Pages are listed as the models cited them.

Search and answers

Where ControlUp stands in Google search beside where it stands in the models' answers.

ShowHide

In search

Google, US estimates

Position for “dex platform”

–

not in the top ten

Position for “dex platforms”

–

not in the top ten

Searches for its name, Google: 1,600 a month (“controlup”)
AI search demand for its name, est.: 56 a month
Organic visits to its site: about 2,959 a month
Searches its site ranks for: 859 · 52 in the top three
Sites linking to it: 2,449
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

120+ ads · 96 image, 22 text, 2 video · 58 shown in the last 30 days

First shown October 2021, as ControlUp, Inc., verified. Ads started 2025-11 to 2026-10: 61 in the year, 59 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

13%

rank 1 of 219 in DEX

First choices

across its categories

Named in: 47 answers
Its own site cited: in 44 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on controlup.com

2,997

subdomains included

Content

1,073

counted in the table below

Documentation

Product · Integration

61 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	690	22	2026-09-28	DEX, Virtual desktops
News or press	184	1	2026-09-16	DEX, APM
Webinar or virtual event	101	7	2026-10-02	DEX
Conference or event	27	16	2026-09-01
Case study	19	0	2026-03-02
Podcast or video	15	0	2026-06-14
Report or ebook	13	0	2021-08-26	DEX
Glossary or explainer	13	1	2026-09-29	DEX
Comparison	7	1	2026-08-10	DEX
Template or tool	4	0	2025-11-11

Most recent

2026-10-02Emea webinar series webinar or virtual event
2026-09-29What is autonomous endpoint management glossary or explainer
2026-09-28Gartner it symposium prize draw blog
2026-09-27Msp global 2026 prize draw blog
2026-09-27Nic 2026 prize draw blog
2026-09-25How to get your digital employee experience budget approved stop thinking like it blog

How it is countedHide how it is counted

Every page controlup.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as ControlUp

What the judge wrote, as written, with how often. The vendor table decides that these count as ControlUp; a claim can dispute any of them.

ControlUp (ControlUp ONE) 1

Follow ControlUp

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

ControlUp is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: AI-Powered Digital Employee Experience & AEM
controlup.com
For: IT & Digital Workplace Leader
controlup.com
Free plan or trial: Try for Free controlup.com
Customers named: ParentixTehamaOssurEstes ExpressFlorida Cancer AssociatesVyStar Credit UnionCliftonLarsonAllenHuws Gray
Not stated on the pages read: Price, starting price, integrations, certifications, hosting

What ControlUp's own pages state, read October 5, 2026: controlup.com, controlup.com/pricing, controlup.com/security/cve-2022-27905, controlup.com/platform, controlup.com/resources/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ControlUp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ControlUp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for ControlUp by email, built from the raw record of the edition. It shows:

where ControlUp is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name ControlUp, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where ControlUp is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

ShowHide

AI models recommend ControlUp first in Digital employee experience this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/operations/digital-employee-experience/"><img src="https://it-ai-index.com/badges/2026-10/controlup--digital-employee-experience-wide.svg" alt="AI models' first choice in Digital employee experience, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Digital employee experience standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/operations/digital-employee-experience/"><img src="https://it-ai-index.com/badges/2026-10/controlup--digital-employee-experience-square.svg" alt="AI models' first choice in Digital employee experience, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Digital employee experience standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/operations/digital-employee-experience/"><img src="https://it-ai-index.com/badges/2026-10/controlup--digital-employee-experience-compact.svg" alt="AI models' first choice in Digital employee experience, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Digital employee experience standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.